2.4 Hypothesis pitfalls, mistakes, and how to avoid them.


By now, you are starting to get familiar with the value proposition canvas and you have created your first hypothesis of the job that your customer is trying to get done and what the gains are. If you have done this, this is a great start.

In this video, Blair and Paul highlight some mistakes and offer tips for success to help you avoid the common pitfalls and accelerate your progress. Since building a venture is a marathon, not a sprint, any time or energy saved is a good thing!

Common Mistakes & Tips for Success


There is a lot out there on this topic, which is indicative that this is tricky work to do. Here are a few quick and helpful resources:



Blank, S. [Udacity]. (2012, October 18). Common Mistakes With Value Proposition – How to Build a Startup [Video File]. Retrieved from https://www.youtube.com/watch?v=LwZvddbgU5A&feature=youtu.be

Fishbein, M. B. (2013, November 20). 7 Common Customer Development Mistakes and How to Avoid Them. Retrieved from https://www.huffpost.com/entry/7-common-customer-develop_b_4311877