Customers always have alternatives: whether these are competitors, substitutes, workarounds, or just putting up with the status quo. You need to know how your proposed product or service stacks up to these alternatives. In this video, Blair and Paul walk you through a tool, the ‘white space grid’, to help you map these alternatives against your product or service, and define why your alternative matters to customers.
Customer Discovery – Competitive Space Part 1
- What are your competitors doing? Another useful video from Steve Blank
- If Your Business Doesn’t Have Competition, You Have a Problem, by Chris Myers
Blank, S. [Udacity]. (2015, February 23). Value Proposition Questions – How to Build a Startup [Video File]. Retrieved from https://www.youtube.com/watch?v=tnEuPQPfJkE&feature=youtu.be
Myers, C. (2016, March 1). If Your Business Doesn’t Have Competition, You Have A Problem. Forbes. Retrieved from https://www.forbes.com/sites/chrismyers/2016/03/01/competition/#113c721b39cb