6. Market Sizing

How do you know if your market is large enough to justify the amount of time you will spend building your venture? This important section introduces two complementary ways of estimating your market potential, and a framework for building your pitch to investors.

By the end of this section you will be able to:

  • Apply the “top-down and “bottom-up” approach to estimating your market potential.
  • Understand the concept of TAM/SAM
  •  Tell a credible story to investors about how you will take advantage of the opportunity available to your venture