8. Revenue Model and Pricing

The revenue model and pricing strategy you choose are key elements of your overall business model. It may be surprising to you how many different revenue options are available.

This section introduces you to important questions you need to consider as you develop a revenue model and price your product or service. By the end of this section you will be able to:

  • Identify and assess different revenue models that may be appropriate for your venture
  • Understand how distribution channels work and their implications for pricing
  • Develop pricing hypotheses that you can test on your target customer