5. Competitive Landscape

How do you know who your competitors are and how your product measures up against the competion? What is the first step in effectively selling your product?

By the end of this section you will be able to:

  • Use a Whitespace Grid tool to show where your product positions itself in an established market.
  • Use a Petal Diagram tool to map how your product fits in an emerging technology market.
  • Use a short, concise “elevator pitch” to describe how your product fills your customer’s needs.
  • Map your customer’s buying process using the Customer Buying Decision Network.