4.2 Observing customers in the wild

The importance of observation is often overlooked! Here, Paul and Blair give a couple of examples of the power of observation.

Customer Discovery – Observation



“Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories.” – Alexander Osterwalder



Paul, A. M. (2012, May 2). How To Increase Your Powers of Observation. Time. Retrieved from http://ideas.time.com/2012/05/02/how-to-incease-your-powers-of-observation/