The importance of observation is often overlooked! Here, Paul and Blair give a couple of examples of the power of observation.
Customer Discovery – Observation
- How to Increase Your Powers of Observation: This article will inspire some expert observation in your customer discovery work.
“Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories.” – Alexander Osterwalder
Paul, A. M. (2012, May 2). How To Increase Your Powers of Observation. Time. Retrieved from http://ideas.time.com/2012/05/02/how-to-incease-your-powers-of-observation/