Overview
At this stage, you have created hypotheses and started to test some of them. This video will walk you through an important tool to help you understand your customer’s experience even more deeply.
- Home
- Course Content
- 1. Introduction
- 2. Value Proposition Canvas
- 3. Uncovering pains and gains
- 4. Customer Discovery
- 4.1 Why only customers can tell you how right (or wrong) you are
- 4.2 Observing customers in the wild
- 4.3 Customer discovery: Interviewing customers and The Mom Test
- 4.4 Your Turn: Do these interview questions pass The Mom Test?
- 4.5 See what WE think of the interview questions
- 4.6 Your turn: Interviewing Customers
- 4.7 Customer discovery: Finding gold inside your interviews
- 5. Competitive Landscape
- 5.1 Competitive landscape: Are you as unique as you think you are? The Whitespace Grid
- 5.2 Competitive landscape: What if you are playing in an emerging space? The Petal Diagram
- 5.3 Your turn: Find your points of difference with Whitespace and Petal
- 5.4 Pulling it all together in a positioning statement: Your first elevator pitch
- 5.5 Your turn: Create your positioning statement
- 5.6 Mapping your customer’s buying process. (It’s not as easy as it sounds)
- 5.7 Your Turn: How do your customers buy?
- 6. Market Sizing
- 7. Minimum Viable Product (MVP) and Prototype
- 8. Revenue Model and Pricing
- About Us
