4. Customer Discovery

This section is the most important part of the searching process and the basis to create a successful business. It provides a thorough methodology to understand who your customer actually is and how to address their needs. By the end of this section, you will be able to:

  • Use the Value Proposition Canvas to visualize Customer Jobs, Pains, Gains, Pain Relievers, Gain Creators, and Products & Services
  • Apply the tools and concepts learned to your own business
  • Identify how to make an effective contact list to test your hypotheses and how to properly structure a Customer Development Interview
  • Discover what is the Minimum Viable Product for your product or service