This section is the most important part of the searching process and the basis to create a successful business. It provides a thorough methodology to understand who your customer actually is and how to address their needs. By the end of this section, you will be able to:
- Use the Value Proposition Canvas to visualize Customer Jobs, Pains, Gains, Pain Relievers, Gain Creators, and Products & Services
- Apply the tools and concepts learned to your own business
- Identify how to make an effective contact list to test your hypotheses and how to properly structure a Customer Development Interview
- Discover what is the Minimum Viable Product for your product or service
