5.5 Your turn: Create your positioning statement


Draft your positioning statement for your venture idea. Or, if you are not currently working on your own idea, choose a product or service that interests you and try a positioning statement using this example.

Use the this template and examples to help you with this activity.

Remember: treat your positioning statement as a hypothesis that you will continue to test and iterate.




Stayman, D. (2015, March 20). How to Write Market Positioning Statements. Retrieved from https://blog.ecornell.com/how-to-write-market-positioning-statements/