Overview
There are significant implications for pricing your product depending on your channel strategy. This video explains some of the complexities of pricing and channels to answer the challenging question: how do you make the math work?!
- Home
- Course Content
- 1. Introduction
- 2. Value Proposition Canvas
- 3. Uncovering pains and gains
- 4. Customer Discovery
- 4.1 Why only customers can tell you how right (or wrong) you are
- 4.2 Observing customers in the wild
- 4.3 Customer discovery: Interviewing customers and The Mom Test
- 4.4 Your Turn: Do these interview questions pass The Mom Test?
- 4.5 See what WE think of the interview questions
- 4.6 Your turn: Interviewing Customers
- 4.7 Customer discovery: Finding gold inside your interviews
- 5. Competitive Landscape
- 5.1 Competitive landscape: Are you as unique as you think you are? The Whitespace Grid
- 5.2 Competitive landscape: What if you are playing in an emerging space? The Petal Diagram
- 5.3 Your turn: Find your points of difference with Whitespace and Petal
- 5.4 Pulling it all together in a positioning statement: Your first elevator pitch
- 5.5 Your turn: Create your positioning statement
- 5.6 Mapping your customer’s buying process. (It’s not as easy as it sounds)
- 5.7 Your Turn: How do your customers buy?
- 6. Market Sizing
- 7. Minimum Viable Product (MVP) and Prototype
- 8. Revenue Model and Pricing
- About Us
