A Matter of Metaphor

My title, lifted from my favourite chapter (3) in Nardi and O’Day’s (1999) Information ecologies: Using technology with heart, describes my take (or my aspiration) on technology far better than I ever could.

“Our concepts about technology are often embodied in highly packed metaphors….Metaphors matter. People who see technology as a tool see themselves controlling it. People who see technology as a system see themselves caught up inside it. We see technology as part of an ecology, surrounded by a dense network of relationships in local environments” (pp. 25-7).

Nardi, B.A. & O’Day, V.L. (1999). Information ecologies: using technology with heart. Cambridge, Mass: MIT Press.

The combination of Kurzweil and Nardi/O’Day is powerful, but manageable. Kurzweil’s TED talk highlights the embeddedness of technology in our everyday lives as well as its seemingly unstoppable, exponential growth. Nardi and O’Day act as society’s conscience sitting on our shoulders and prodding us to act wisely. The spotlight is not on technology, but on human activities that are served by technology.

The juxtaposition of the straightforward, engineer Kurzweil and the combination of HCI researcher Nardi and O’Day, the anthropologist provides a balanced view. A balanced view is often hard to find. One can move from the technophiles’ beliefs to the technophobes’ assertions, but there is often no middle ground in the debates and literature. As much as black and white would be easier, technology is gray and overlays everything.

Studying something as ubiquitous as technology is challenging, but becomes all the more necessary to unpack. These courses are an invaluable resource to this study; each of us brings his/her own “dense network of relationships” to shed different understandings on the term.