Categories
Mod06: Open Source

OSS Reflections from Egypt :)

Group 6, congratulations for the great work. Content was very much informative and engaging.

In this post, I’ll briefly try to reflect to one or more of the blog discussion topics you raised. From my own experience working for commercial IT companies, the OSS do exists in Egypt but with lower market share if compared to commercial software. There could be many reasons but the most obvious is the political power that international/global IT companies have established so far. For Example, company like IBM has established a research and commercial branch in Egypt since 1954, with this very early presence you can expect the type of relations IBM has with local government. Companies like Microsoft and Oracle had also established very strong connection with the government here. The driver for this type of partnership is a Win-Win situation, where commercial companies would offer very special prices and discounts as part of national-wide agreements, I recall few years ago there was an offer for college students to have Microsoft Office for less than $10. Of course with the economy of scale and future expansion would make such a deal justifiable. Initiatives to train K-12 teachers for almost zero cost encourages the ministry of education here to participate in Intel Future Teacher program, which mainly adopt the WinTel (Windows running over Intel processor) setup.

Another point I like to reflect on, is Moodle as open source. As M6 content showed, there are many ways to compare OSS with Commercial in terms of maintenance. Where I work now, we do offer Moodle services for our customers (Universities in the Middle East region). I’m always very careful when I promote Moodle to any prospect and make sure to set the right expectation. Many would be deceived that because it’s OSS there would be no hidden costs. On the contrary, you have to be prepared to host Moodle as if it’s a commercial software. You either need to have your own pool of resources who are very much capable of supporting Moodle and able to integrate it with other campus applications (like the Student Information System), or you should have a commercial agreement for support and maintenance with commercial company. That’s why beside Moodle.org , there’s Moodle.COM (the commercial arm of Moodle). But Moodle as OSS saves the customer the up front investment of purchasing users license, an excellent option to redirect part of the technology budget to other resources (hardware or other commercial applications). Nevertheless, I’ve ran into customers who don’t want to hear the word OSS !!, they want commercial and commercial only solutions, simply they want to deal with “real” single owner (a mortar and brick company) rather than virtual multiple owners – that is in thousands or even in millions -.

Still the OSS is attracting many developers here in Egypt and this is only one example http://www.eglug.org/  it’s the GNU Linux chapter in Egypt. Also I know of many other small companies who built their solution on top of OSS, biggest example I can think of web portals and content management solutions on top of Drupal and Joomla.

Categories
Mod03:The Global Learning Technologies Marketplace

Global Education Initiative

World Economic Forum  – Global Education Initiative  

http://www.weforum.org/en/initiatives/gei/index.htm

In its six years of existence, the Global Education Initiative has impacted over 1.8 million students and teachers and mobilized over US$ 100 million in resource support in Jordan, Rajasthan (India), Egypt, the Palestinian Territories and Rwanda. Today, the GEI engages over 40 private sector partners, 14 governments, seven international organizations and 20 NGOs with a Steering Board of nine Industry and Strategic Partners (AMD, Cisco, Edelman, HP, Intel, Microsoft, Satyam, StratReal, and SK Group).

When this initiative was launched in Egypt back in 2006, I’ve attended part of the ceremony, my analysis is mainly reflected from the Egyptian track.

Face 1: Market Focus

Egypt Education Initiative (EEI) has 4 tracks; K12, Higher Education, Life Long Learning and Corporate.

 Face 2: Type of Offerings

As the objective is to encourage Public/Private Partnership (PPP model), each commercial vendor supplied and sponsored either an Infrastructure, Content or Service.

 Face 3: Who is the buyer?

The hosting agency is the World Economic Forum, so such initiatives are normally discussed at the presidential level first during the famous Davos WEF summits. In Egypt, EEI is endorsed by the first lady of Egypt (Mrs. Suzan Mubarak) and the beneficiary stakeholders are; Ministry of ICT, MoE and MoHE

Face 4: Global Markets

Clearly such initiative targets developing countries. So far; Jordan, Egypt, Palestine, Rajasthan.  What seems interesting, that WEF is asking piloted countries to extend support to new countries joining the program. This is what’s expected from Egypt to offer for Rwanda.

Face 5: Development of the Market

EEI model is to export best practice facilitated by international private companies (like the Intel Teach program which has been Cubed in this blog) , also capacity building is highly pushed forward to achieve the sustainability strategic objective of this initiative.

Face 6: Learning Technology Competing with Other Forms of Learning

As pointed above, technologies are being introduced as the big picture of integrating ICT in Education as one of the means for Education Reform.  Natural resistance is expected and alternatives are offered by starting with pilot model schools (ready for technology environment) in selected urban geography.

———————-

Food for thought; What the press reported when the initiative started that the international companies are engaged in this program for free, I believe there’s no such free lunch. What’s in it for the big guys is still something to debate and research further.

Categories
Mod03:The Global Learning Technologies Marketplace

Echo360 Cubed

Echo360 is a hardware and software solution to capture any classroom lecture and convert it to a podcast, video or rich media to be retrieved by students from the school web site, portal, LMS, iTunes or even as RSS feedback.

Face 1 – Market Focus

Echo360 has a very clear focus on the Higher Education market. I believe this comes as a natural result from competition between academic institutes to offer innovative alternatives for students missing any class lecture or just want to revise the lecture as whole or selective essential elements.

Face 2 – Types of Offering

A clear infrastructure solution that is based on a hardware component – named the capturing appliance – which can be integrated with smart classroom equipments (podiums, smart board, document readers, audio/video peripherals) and the instructor laptop to capture the whole lecture experience. Supportive software application servers then handle the capture processing (converting to different publishing options) and then the streaming part.

Company also offers another nice solution called the “Personal Capture” where you can run your lecture from your laptop wherever you are, and this software will capture what’s on the screen together with the audio narration and your video if you’ve your web cam on.

Face 3 – Who is the buyer?

Another clear “Learning Bought for Learner” typical situation. Within the campus, people in charge of smart classrooms/eLearning technology purchases are the target decision makers.

Face 4 – Global Markets

The company had so far achieved quite an impressive track with clear achievements in the US market, in addition they have clientele from all other continents (except for South America)

Although they have developed localized versions of their application, but I think the reason for the global success is product’s user friendliness. Once it’s installed by the campus IT (who normally are OK with English based products in case their local language is not there), the end user (classroom instructor) will not need to do anything except step in the classroom and deliver his/her lecture. (the software has a scheduling module)

Face 5 – Development of the market

This products is built around special “patent” technology, this allows it to enter almost all markets and not only those which supports import. Local competition is rare and the demand is there.

Face 6 – Learning Technology Competing with Other Forms of Learning

The core essence of this product is based on a live classroom lecture (classical type of f2f learning), so the model here I would say; “eLearning Works With A Well-Developed Learning System”. Although, in some – well, may be rare – cases, the product faces resistance from faculty member who just don’t like the idea of being “captured”  and exposed in such a semi-public way.

Categories
Uncategorized

Internet Resource

It might still be early for it, but this is where I would go for if I have a good venture business plan

Venture Fund from Middle East; UAE/Dubai

 

Regards,

Ammar

Ammar as EVA for Recombo 05, Ingenia and RRU

Hi,

Coming late made me think of presnting it differently for a change, hope it’s not that distracting for you 🙂

Here it’s ;

ETEC522 – Pitch Pool Ammar Al-Attiyat as an EVA

 

Regards,

Ammar

Categories
Questions & Answers

Assignment # 1

I hope my question makes sense here …

I was wondering when is the good time to start working on Assignment # 1 , is it now? after module 2? after module 3? Will the assignment reflect on the material/discussions/acitivites of modules 2 & 3?

I did a quick search for the term “environmental analysis” in our blog but didn’t find references within the content of the modules mentioned above. This is why i got confused 🙁

Cheers,

Ammar

Categories
Mod01: Introductions

Hello from Ammar

Ammar Al-Attiyat
Ammar Al-Attiyat

Hi Everyone,

My name is Ammar Al-Attiyat, I live and work in Cairo, Egypt (but my home country is Jordan), with ETEC 512 I’m taking my 3rd and 4th courses this semester.

I work for a technology company offering e-Learning products and services to clients from the Higher Education and Corporate markets. I manage a courseware development team (mainly instructional designers, multimedia specialists, content developers …etc). Also part of my job is to carry all Pre-Sales activities and support our sales team in the Middle East region (verrrrrrrrry busy traveling schedule most of the time 🙁 !!

It’s now 21 years since I earned my college degree (BSc, Computer Science), I spent the last 12 years of my career working directly with educational technology products and solutions.

My objective is to complement the practitioner/technologist experience I have with the business/theory behind it, I’ve never practiced teaching or training (though I’ve been coaching my subordinates, good or bad coach that’s another story 🙂 … coming from workplace environment, I have personal interest in Adult and Informal Learning (Web 2.0/eLearning 2.0  related technologies).

I’m father of two boys (11G & 7G) they attend an Off-Shore BC school here in Egypt.

I look forward to interact and learn from all of you.

Cheers,
Ammar

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