Additional Resources

Here are some additional resources that you might find relevant to the issues raised in this module.  You will need to be logged into UBC’s VPN server in order to view these articles.

Ghemawat, P. (2007, March). Managing differences: The central challenge of global strategy. Harvard Business Review. March 2007. Retrieved September 17, 2008.

Elberse, A. (2008, July-August). Should you invest in the long tail?  Harvard Business Review.  July-August 2008.  Retrieved September 17, 2008.

De Coster, R & Butler, C. (2005). Assessment of proposals for new technology ventures in the UK: Characteristics of university spin-off companies. Technovation 25 (2005) 535-543. Retrieved September 17, 2008.

To read the Coster and Butler article, click on the following link: doi:10.1016/j.technovation.2003.10.002