BainPOP Cubed
BrainPOP describes itself as a creator of animated curriculum-based content which helps to support students and educators through engaging materials. BrainPOP offers lesson plans, video tutorials, quizs, games for most topics and curriculum componenets.
Here is sample video to get started…
Face 1: Market Focus
The market focus is the K-12 public school system. BrainPOP offers curriculum connections from k-12 in Spanish and English.
Face 2: Types of Offerings
BrainPOP is a content developer that create the curriculum based activities that can be access once a subscription our licensing fee is paid.
Face 3: Who is the Buyer?
BrainPOP has done an excellent job in regard to addressing the various levels of purchasing. By offering a variety of purchasing agreement BrainPOP access the level of learning bought for learner and learning bought centrally. Here is a list of the option: school wide, district wide, media lab, classroom, home school, family, or a virtual subscription.
Face 4 – Global Markets
The United States of America and wired Anglophone countries are the primary global markets. Although the content is offered in Spanish this is more for the Spanish speakers within the United States. As for the content it is primarily American centric in that the social studies and history aspects are in coordination with American curriculum organizers. The other aspects are more generally applicable and to offer a wide variety of topics to be explored.
Face 5 – Development of the Market
From my understanding of BrainPOP it would be situated within a market that supports export oriented learning and substitutions of imports. The American curriculum would make it better suited than perhaps a British or Canadian company offering the same products, but could be used in both of those countries as well.
Face 6 – Learning Technology Competing with Other Forms of Learning
BrainPOP works well with a well-developed learning system. In fact, BrainPOP is used as a way to reinforce the already exciting system and not replace it.
BrainPOP is a great resource I recommend trying a free trial….
I have many email addresses because of this feature…..
Noah