Categories
Mod12: Venture Forum Module Discussions

Live Teacher: (Fictional Venture Pitch)

Hi everyone,

Here is a link to my wiki where you will find my full venture pitch and executive summary and elevator pitch.

Live Teacher is a fictional course management platform which creates ONE integrated course management system that is connected to all four levels in education; 1.Administration 2.Teachers 3.Students 4.Parents –No Overlap and easier for teachers to setup online content on.

Full Pitch & Elevator Pitch can be viewed at;

http://liveteacher.wikispaces.com

Enjoy,

Dawinder

Categories
Mod03:The Global Learning Technologies Marketplace

Cube: Inspiration 8

Software:  Inspiration 8

Powered by the proven techniques of visual learning, Inspiration 8 supports multiple learning styles with three unique environments for creating diagrams, outlines and mind maps. Using Inspiration, students develop critical thinking, planning and organisational skills for lifelong learning and achievement.

Face 1:  Market Focus

  • Although Strategic Transitions, the parent company of Inspiration 8, markets the software to all ages.  I’d say the main market demographic that they appeal to is the K-12 segment. Although they clearly state that it is meant for students age 10 to adult.  Inspiration is similar to CMAPS the minding mapping software that we currently use at UBC. 

 

Face 2:  Types of Offerings

  • Inspiration is Infrastructure based.  Inspiration can deliver graphical organization of content through creating visual representation of the course material.  The software allows students to make and create their own connections to the material that they are learning.  As the learn new concepts they plot them in their concept map.  Within these concept maps they can embed hyperlinks to websites, wikipedia definitions, pictures, video etc.  This multimedia graphical display enriches the overall education experience. 

 

Face 3:  Who is the Buyer?

  • In our district (SD36) the buyer was the curriculum planning and support branch of the district.  They purchased a district wide license centrally for Inspiration a few years ago.  Then they made it available to high school in the district for free.  This central branch of the district has been heavily promoting the software throughout the district.   It is up to each school to use the software through guides or facilitators in the schools.  This form of a buyer is probably similar to other parts of the country where Inspiration 8 is marketed in.

 

Face 4:  Global Markets

  • A major component of their market is wired Anglophone Countries.  There head office is located in Aurora, Ontario.  But they also provide software to international markets as well.  There products are available in multiple languages; English, French, Spanish, and German.  It seems they are mainly marketing their software to developed nations in North America and Western Europe.  These global markets have a lot of money to spend on education.

 

Face 5:  Development of the Market

  • Inspiration has great potential around the world.  Large markets are available in Asia.  It might be worth while to develop software for the Chinese and Japanese market.  Chine is an up and coming market.  Although these markets might also have local companies which provide the same software.  In countries like India and China many post-secondary intuitions provide education in English.  This might a great place to market Inspiration 8.

 

Face 6:  Learning Technology Competing with Other Forms of Learning

  • Inspiration 8 is just one piece of the puzzle.  It is not a platform to teach e-learning but a tool to add to the e-learning environment.  Because of this there are probably many competing software packages out there. Old technology is also a competitor.  Inspiration’s graphical organizers can also be duplicated with a pen and paper.  Thus the competition is the old technology.  And if schools cannot afford to purchase this software, students can still get the educational benefit of creating mind maps on the board or a piece of paper.  Although it is hard to embed links and pictures into a static piece of paper. 

Pitch Pool Assessments: Recombo 2005 vs. UBC OLT

Recombo 2005

CEO Credibility
Brad Mcphee.  At first I found his presence not powerful enough to lead the company during a time of transition.  As I watched further, I found he was knowledge but still did not provide with a clear vision about what Recombo’s goals were.  Maybe that is why there is currently a new CEO leading the company.
CEO 2009: Mike Gardner     Source: http://www.recombo.com

 

Management Team
Only name mentioned in the video was Brad Mcphee.  He also mentioned that there are a total of 3 sales people and 12 current employees.  They are in the process of hiring 10 new employees. 

 

Business Model
Recombo has technology that allows users to run their course content on.  I believe there product and business model is feasible.   They are trying to sell existing technology to customers.
Private Company with investors

 

Competitive Products
Have switched from a product based company to a service based company.  “Services provided over a architecture”.   Trying to prove that they have technology that solves business problems.-
-“Content integration router” new product out.  “Adapter “is a performance evaluation product.

 

Market Readiness
Recombo is currently in a year of transition.  They are shifting from a product centered business to services centered business.  

 

Technical Innovation
Their lighthouse technology seems to give them a competitive edge.  It seems like there are constantly innovating new ideas and re-packaging old ones to make them better.

 

Exit Strategy
– Although they have a great product, I believe they do not know what success looks like.  They are prepared to walk away from a business if it does not fit there business model.  Estimated dollar value is 100 million.   If the price is right he/shareholders would sell the business.

 

Overall Investment Status
Have a signed a new deal with a publisher that is equal to their entire revenue.  Are a growing company which is hiring an additional 10 employees.  Current employee base is 12.   I would invest in this company. 

 

UBC OLT

 

CEO  Credibility
Michelle Lamberson (Director).  She seems to come across very knowledgeable and credible.   She understand some the problems that OLT faces and some of the opportunities as well.

 

Management Team
Nothing is really mentioned in the video.  When access the OLT website the page cannot be displayed.   Page might be down for maintenance.

 

Business Model
Role: OLT plays a leadership role in Facilitation, Coordination and Communication of technology within curriculum of courses at UBC.   I believe because they are part of university most of their funding comes from the government and student tuition.  This means they are not selling a product or service in the open market .
-Public Education Institution.

 

Competitive Products
They provide a services of hosting and maintaining e-learning platforms at the university.   It seems they have no other competitors within the university.

Course Management Software. 
– Recently they have bought a new server to host web blogs and wiki’s.

 

Market Readiness
Success for OLT is not measured in profits but more in the learning success of students within the e-courses at UBC.  Seamlessly integrating technology into courses is a measurement of success. 

 

Technical Innovation
– learning through blogs and wiki is an new project that they are trying at UBC.  Their goal to always incorporate new ideas.  And they understand that some will fail and others will succeed

 

Exit Strategy
Student centered goals.
Driven by UBC faculty and students.  As a support unit OLT will always have to be there as a non for profit organization of the university.

 

Overall Investment Status
They have to keep showing the university that are benefit.  They will never really earn the university money but that is not their role.  Their role is to help facilitate the technology

Categories
Mod01: Introductions

Dawinder’s Introduction

Hi everyone,

ETEC 522 is my 10th and final course and it feels good to be almost done.  This is officially the last introduction that I will write within the MET program.  Feels like a sad day.   

I am really excited to take this course because I find exploring the business side of education very interesting.  I currently teach Information Communication Technology at Princess Margaret Secondary School in Surrey BC.  Part of my role at the school is that of Technology Facilitator.  One part of my role as technology facilitator is to evaluate which technology enhancements are best for our school.  Knowing how to financially evaluate which technology is best is a key part of this.   

I’m look forward to getting to know all of you through next few months.   

Speak with you soon,

Trip to Italy 2008
Trip to Italy 2008

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