Cube analysis of Blackboard
I haven’t really used E-learning tools other than Blackboard, so I’m digging in to analyze this online platform in regard to its use in our University System in Baja California, Mexico.
I’d just like to contextualize before I begin the analysis: CETYS University is a system consisting of three campuses in Mexicali (main campus), Tijuana and Ensenada. The three campuses are in completely different economical and student population situations. Several years ago, the president along with academic advisors, decided to buy Blackboard for system-wide use.
Face 1: Market Focus
Higher education. As I mentioned, Blackboard was bought by the system to use within University level, although it has also been adopted by high school teachers and students of the same system.
Face 2: Types of Offerings
Infrastructure. CETYS University initially bought Blackboard to deliver and manage content, considering the possibility to expand on distance education later on.
Face 3: Who is the Buyer?
Blackboard was bought FOR the learner and it was bought centrally. As I mentioned, the three campuses didn’t really make the decision (or teacher for that matter) to buy the software and students are somewhat obligated to use Blackboard for their courses.
Face 4 – Global Markets
We are located in a somewhat complex situation. Although we would technically be situated within the European countries requiring translation, our University System is located in the border with the US, most of your students are fluent English speakers. Our internet and connection services are somewhat poor due to budget restrictions-this last characteristic limits our accessibility to Blackboard, especially in Ensenada’s campus.
Face 5 – Development of the Market
Market supports export oriented learning technologies and substitution of imports. We currently import much of our infrastructures, but are working towards the development of content and systems that will eventually replace Blackboard within our System.
Face 6 – Learning Technology Competing with Other Forms of Learning
Learning Technology Works With a Well-Developed Learning System. In CETYS’ case, we had a well-defined and developed system before adapting Blackboard onto our System. We have used the platform to extend the reach of our programs and elaborate hybrid courses for students and teachers.