Author: Erica T

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Mod03:The Global Learning Technologies Marketplace Uncategorized

CambridgeSoft Introduces ChemDraw Basic E-Learning Course

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face one – MARKET FOCUS

A little about CambridgeSoft.com  and its ChemDraw program:

CambridgeSoft is the leading supplier of Internet browser and webserver based life science desktop software, enterprise solutions, chemical databases and consulting services to the biotechnology, pharmaceutical, and chemical industries.

CambridgeSoft offers a complete line of desktop software for chemists including ChemDraw, the industry standard for chemical structure drawing and analysis.

Cambridge Soft introduced, on August 17, 2009, an e-Learning course for new users of ChemDraw software.  The software program is described below.

The * ChemDraw Ultra 12.0 Suite
by CambridgeSoft
Media: Download for Macintosh

Cost is $2330 USD (offered at academic pricing of $890)

http://scistore.cambridgesoft.com/ScistoreProductPage.aspx?ItemID=5548

face two – TYPES OF OFFERINGS

The e-Learning course that I am focusing on is a complimentary product to the purchasers of the ChemDraw software program.

CambridgeSoft offers prepackaged courseware and online training to support that courseware.

It provides online instructions (delivered in modules) as well as an assessment of certification at the end of the course.  You are given access for one full year to ChemDraw Basic e-Learning Course @ $250 USD per individual license (offered at scistore.cambridgesoft.com @ $150).

ChemDraw Basic E-Learning Course

Media: Online

http://scistore.cambridgesoft.com/ScistoreProductPage.aspx?ItemID=5837

face three –WHO IS THE BUYER?

Interested clients include Students, Educators, and Government Employees in the Chemistry / Biology fields.  This particular online course caters to new users of the ChemDraw packaged courseware.  They also offer bulk uploads  – for many students from one organization seeking access to the course.

This could be used by all the teachers in the science department of one school, or perhaps it would be a district initiative to get the program for use at all the schools in all Science programs.  Not only could it be used as an instructional enhancement, but could allow students to work on chemical models in 3-dimensional space.  The e-learning program would instruct the teachers and students alike, on how to use the tools in the ChemDraw software.  In industry, such as the Ministry of the Environment, analysts would use the software for their lab write-ups in their analyses of samples.  The e-learning software would appeal to Ministry labs inplementing the ChemDraw program for the first time, in order to train all scientists on staff as to the effective use of the software application.

face four – GLOBAL MARKETS

CambrigeSoft has offices in the US, Europe (including Germany and France) and Asia Pacific.

They offer support in English, German, French and Japanese.

So CambridgeSoft is catering to Wired Anglophone Countries, European countries that speak English, as well as a few European countries that require translation.  They also market to Asian Countries with quality Internet access, specifically in this case Japan.  This would also appeal to special situation such as military or marine use for scientists in those fields.

face five – DEVELOPMENT OF THE MARKET

The e-Learning that CambridgeSoft is offering is an export oriented Learning Technology.  It is designed to support the global customers of its prepackaged courseware.  This is a well established company with a lengthy line of software products that are being used internationally.

face six – Learning Technology competing with other forms of learning?

This Learning Technology works with a well developed system.  This company sets the bar for other learning technologies of this category.  The development of this e-Learning media download shows expanded support for its customer to use their prepackaged software for effectively.  It will draw more customers into the purchase of its software products, if they know that they will be supported by tutorial programs.  This learning technology is more effective than instructor-led training since the customer will seek help for the particular application that they are employing, and will want to refer back to the instructional software many times, and any order that makes sense to them.

Fusion Forum in Vancouver – November 2009

I found a great, very timely article on this website:

http://www.canadianbusiness.com/markets/marketwire/article.jsp?content=20090916_093504_0_ccn_ccn

Here are some excerpts that summarize this event:

Google Ventures  is seeking to identify the next generation of founders and innovators from British Columbia.

20 digital media companies will be pitching their concepts to venture capitalists and angel investors in Vancouver on November 12.

See the website link below for specific information on the Fusion Forum:

www.thefusionforum.com

Fusion ‘09 Entrepreneur Boot Camp
November 5 and 10, 2009

The Fusion 2009 Entreprenuer Boot Camp is being Held November 5th at the 2010 Commerce Centre / BC Showcase Media Centre in Robson Square.  The speakers will help you lay a strong foundation for growth and help you to attract potential investors.

see also:   New Media BC

“New Media BC is a federally incorporated not-for-profit full service association. New Media BC’s membership is comprised of businesses, educational organizations, government agencies, and individuals whose core products and services include interactive design and marketing, digital entertainment, animation, visual effects, digital learning initiatives and social media applications.”


Recombo -comparing 2005 to 2004

As a newly established EVA, I was impressed by the difference between Brad McPhee’s venture pitch from the 2004 video to the 2005 conversation.

CEO credibility

I felt that the CEO’s credibility had improved by leaps and bounds.  His confidence of success in the 2005 pitch was overwhelmingly obvious.  There was no doubt that he felt that his company would achieve success, and that the success achieved to date was in full support of that claim.

Management Team

Clearly this company is operating with a team framework that is flourishing.  In the 2004 presentation I wasn’t sure that there was a direct sense of the destination or growth of the company, but by the 2005 presentation, it was evident that the company was only looking forward, and was managed in a confident, clear way.

Business Model

The feasibility of this company is completely apparent in the 2005 presentation.  Brad McPhee has limitless examples of his services that are currently being used and who they are being used by and prospective clients that seek out this middleware.

Competitive Products

Clearly this technology is a competitive product, as he mentioned in the 2005 pitch that they were possibly going to IPO in that year.  With companies like IBM being interested in his services, there is no doubt that this company can capture a very competitive price for their services.

Market Readiness and Exit Strategy

Due to the fact that his company has been operating and succeeding, with many examples to provide for evidence of success, it is clear that even in the span of the one year between 2004 and 2005 that their path to success is well laid.

Technical Innovation

If companies such as IBM have taken an interest and the company is going to IPO, then they will have no difficulties keeping an edge in the current market.

Summary

As an EVA, I would not hesitate in risking my investment capital on this proposition.  McPhee exudes a confidence, with the examples to back it up, that his company has a lot of offer.  He convinces us that there are many clients who would seek out these connector and adaptor products.  Company growth and success is demonstrated in that the employee numbers doubled in a one year time period.  Investing in this company seems highly advisable.

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