Technopoly: will it survive?

People working in educational technology are inundated with latest tools all proclaiming to act as major disruptive forces in traditional education. It is easy to get swept up in the excitement of innovation and become marketers of various technology applications in our school settings. It is also easy to introduce and promote these tools as they become available without much thought to the long-term consequences. Neil Postman, in his article Technopoly: the Surrender of Culture to Technology articulates the “dangerous and disturbing” view of technology that should be addressed today. (Postman, n.d.)

Bill Gates often says that people tend to overestimate technology in the short term and underestimate it in the long term (Kirkpatrick, 2010). In my undergraduate classes in the 90s I learned of the coming impact of the Internet that would change education forever. That decade passed with little change. The educational impact of technology that was prophesized by some of my professors simply did not revolutionize the way we learn. Search technology such as Yahoo and later Google allowed us greater depth of research but there was no pressing reason to change teaching methodology.

It was during this time that Neil Postman was proposing his pessimistic view of technological capabilities. In his article, Tehnopoly: The surrender of culture to technology, Postman alerts us to the negative impact technology can have. He also proposes that humans have little control in this direction, “Once a technology is admitted, it plays out its hand; it does what it is designed to do” (p.7). This is what Daniel Chandler (2002) refers to as “technological determinism” (Introduction section, para.2). From this perspective, we have no control in the development in technology. In fact, Postman suggests that the best we can do is be aware of it: “when we admit a new technology to the culture, we must do so with our eyes wide open” (p.7).

Contrary to this view, I believe those in the educational technology have the power to go much further than the awareness level. When technology is admitted, we should be judicious in its use and apply it in a way driven from instructional design that will captivate students and promote student learning to broad audiences. That is, the usefulness of educational technology should be evaluated in terms of its alignment to course outcomes and assessment rather than its function outside the context of pedagogy.

The other important issue that Postman raises concerns knowledge monopolies. It is true that in the past technology was often controlled and exploited by the few. In the past century, television, film, and telephone were industries completely controlled by a handful or collaborating competitors. The result was, and still is, an overpriced system with poor quality. This system fit well with modern marketing that supported a narrow spectrum of content and benefitted the producers far more than the consumers.

The development of web applications in the past few years, however, moves in a direction that may actually break up this knowledge monopoly. Schools such as MIT, which Postman says have been a part of the knowledge monopoly created by the invention of print, are now offering Open Courseware. The traditional consumers of information are now also producing content in wikis, blogs, and video. In this development stage, there is a democratizing of information where the powerless are empowered to collaborate in new ways; but how effectively and for how long? Popular writer Malcolm Gladwell argues that relationships built on social media platforms are weak and unable to create real social change such as the change that took place in the 60s (Gladwell, 2010). Do we as educators play a role in helping students to strengthen these relationships to enable positive social change? How long will these tools remain democratic? Can we trust Google to continue to “not be evil” by keeping content open, or will they become another example of what Postman describes, an elite company accumulating power to serve itself.

When we consider how social media has developed in recent years, we can see that Postman got a few things wrong. For example, the computer did, and will not, kill “communal speech” in the classroom; it in fact enables it though various web applications. Postman believes that technology changes fundamental concepts such as “knowing” and “truth”. For now, as we witness applications such as Twitter challenge political authority as it did last year in Iran, it would seem it is giving these concepts back to people. Moving forward, we may benefit from asking the balanced questions Postman raises in order to prevent the knowledge monopolies from appearing again in new forms.

References

Chandler, D. (2002). Technological or media determinism. Retrieved from http://www.aber.ac.uk/media/Documents/tecdet/tdet01.html

Gladwell, M. (2010). Small change: Why the revolution will not be tweeted. Retrieved from http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell

Kirkpatrick, M. (2010). Google TV will “change the way people live their lives”. Retrieved from http://www.readwriteweb.com/archives/google_tv_will_change_the_way_people_live_their_li.php

Postman, N. (n.d.). Technology: The surrender of culture to technology. New York, NY: Vintage Books.

Posted in Commentary 1 | Leave a comment

Commentary #1

In a world where nothing is written and words are not thought of in separate entities and people only speak, we, the typographical/chirographical people, cannot judge.

Walter J. Ong’s book Orality and Literacy focuses the reader’s attention on those people who have lived or do live in an oral culture and what it would be like to live in an oral culture/society. His sentence “Try to imagine a culture where no one has ever ‘looked up’ anything” attempts to put the reader in the shoes of a person from an oral culture.  Ong specifically explains that oral cultures use mnemonic devices and formulas to remember important events and describes that the recitation of a story is rarely the exact same with each telling. He found that the story was not always accurate, but was told to the audience according to the way the teller wanted to tell it – literally becoming hisstory.  If a bard told a story according to the audience or according to the way he/she thought it should go, the history turned into his/her story.

Our western typographic/chirographic culture does not see the tendency to change a story as a legitimate way of remembering, but complete accuracy might not have been an important aspect of an oral culture.  It could be that, in our literate minds, we construct this idea that things must be presented exactly how they occurred when, in fact, these oral cultures had no need for this.  When Ong writes about imagining oral culture, he alludes to the fact that our brains may not understand their practices because we have been so immersed in a culture of writing and scribing.

This immersion of a writing culture is problematic for Ong as he is writing from the perspective of a person coming from an oral culture and also is writing about oral cultures.  It may be impossible for anyone who has lived in a writing society to fully understand and accurately convey what an oral culture was like.  This also leads to difficultly in accurately describing an oral culture as it appears that those members were not concerned with accuracy themselves due to the ever changing nature of the story.  The only way Ong could truly discover what an oral culture was like would be to interview a person in an oral culture and record the interview.  This method would be problematic as the person from the oral culture might not be able to reveal the differences between orality and typography/ chirography, as they have no knowledge of a literate culture.

This brings us to the study Luria did of illiterate people (pg. 50). While these people might know some aspects of oral culture and literate culture, they also would not be true oral cultures resulting in a catch -22.  Ong’s inclusion of these studies is enlightening, but problematic, as these people, to some degree, have been exposed to writing and may be completely different from the oral cultures before cuneiform.  Also, Ong includes resources from the Bible and Plato, but these resources are all written – not spoken therefore his resources should be called into question.  The only evidence that survives of truly oral people are all written down.  How much of the semi- admissible information that Ong presents is due to the difficulty of collecting authentic resources? Again, this leads us to the question the importance that we ‘correctly’ reveal these people as they might not even worry about themselves?

Ong’s chapter on the psychodynamics of orality does have some resources that should be questioned, but in the same token, they provide interesting insight into a culture we have little knowledge about because it is not written down.  While I read Ong’s book, I wondered two things: one is about the illiterate people in Canada and USA today and the second is how we can use this information in a classroom.

If illiterate cultures were studied by Luria and written about by Ong, what could their research mean to the study of illiterate people in Canada and USA today? Would they have similar qualities to the illiterate people that Luria studied? It seems as though technologies will eventually be incorporated by everyone, like writing, but to what extent are the illiterate people of today still trying to incorporate the technology of writing into their everyday lives?  Will this happen with the computer?  Will the computer last that long and will there still be illiterate computer users thousands of years from now? Does it take that long for a new technology to engulf the entire population? Will it ever?

I think that the illiteracy in the sense of merely reading and writing will always be there because of many different disorders, but as history has shown us, the trend is that the illiteracy rate will decline.  If the computer lasts as a technology as long as writing has, then I believe computers will go the same way as writing.  The rate of integrating learning the new language of the computer might be faster because of the computer. It connects to the world in a matter of seconds so this new technology could create a rate of learning that far exceeds that of writing.

While reading the chapter “Some Psychodynamics of Orality” I began to think about ways to include forms of memorization, utilized by oral cultures, into the classroom.  As I teach students how to speak English, I found learning with mnemonic devices, formulas, and other strategies mentioned in the book might be helpful.  I performed a little bit of research on my own (admittedly very small and not very scientific) asking my friends how they remembered information.  More often than not, those who did well in school used many of the devices that the oral cultures used.  So, as this world comes to a bottleneck of information overload, I wonder if we can use the information of our oral ancestors to learn the most important things  – the things that we need to know faster than a computer can load?

Posted in Commentary 1 | Leave a comment

Commentary #1: Oral Cultures are Everywhere

Commentary #1
ETEC 540
Ryan Edgar

Commentary #1: Oral Cultures are Everywhere

 

 

 

Image Source: http://www.brighttomato.com.au/learning-to-read-sight-words-56-sets-of-picture-word-cards-preschool.html

 

I chose this picture because I feel games like these are vital to the process of moving from orality to literacy.

Two nights ago my wife and I were discussing a difference in our opinions – I can’t remember exactly what it was we were arguing about.  However, I do remember commenting that I didn’t know how I could possibly see her side of the story because where she was coming from was completely foreign to me.  How could I see her point of view if I had no way to relate to it?  This is how I felt as I started to read Orality and Literacy.  Oral cultures, too, seemed foreign to me.  I have been so immersed in what I believed to be a culture based on literacy that I never stopped to give it much thought.  Previously, I would have also bet that Oral based cultures no longer existed in the year 2010; I now know I am wrong.  It wasn’t until I neared the end of Chapter 3 did it start to “click”.  And what exactly was that epifony?    

“The same mnemonic or poetic economy enforces itself still where oral settings persist in literature cultures, as in the telling of fairy stories to children: the overpoweringly innocent Little Red Riding Hood, the unfathomably wicked wolf, the incredibly tall beanstalk that Jack has to climb” (Ong, 69).

Ong’s book, Orality and Literacy, discusses how mankind has evolved from an oral culture to one of literacy.  What I have come to realize is that each and everyone us experience that kind of evolution in our own lives. 

I have two young daughters.  Looking back on the developmental stages they have experienced thus far in their lives I have realized that they live in almost a purely oral culture (my eldest is just learning to read).  Written words have no meaning or value in their world.  Spoken words, songs, shapes, colours, images, however, do.  If I was to leave them a note asking them to clean-up their rooms they would look at the paper and most likely get out their crayons and draw on it.  But, if I asked them to clean-up their rooms they would be able to understand my spoken words and do what I asked.    

What I have also found interesting is just how one moves from orality to literacy.  Using my daughter again as an example, I have been able to witness first-hand how she is learning to read.  I was surprised to learn that for hersounding words out isn’t as effective as memorization of letters.  Ong states that “colourless personalities cannot survive oral mnemonics” (69).  In the case of my daughter this could not be more true.  She can read complicated words such as, “magnificent, beautiful, and fantastic” with little problem because these words are part of her favourite stories and she has learned them through repetition and memorization.  She never learned to sound these words out but through listening (and watching) she was able to associate the letters ‘m-a-g-n-i-f-i-c-e-n-t’ to mean just that.  These words hold some value to her (again because they are part of her special books) and common words such as “that, some, and there” give her problems because they aren’t ‘special’ words.

What I also find fascinating about my daughters’ oral culture is just how much visual and auditory cues make a difference in their understanding (or at least in their ability to recall information).  Take the following flashcard as an example.

 
 

 

 

 

 

Source: http://www.magnaplay.com/Free_Activities.html

 

By itself they wouldn’t know that ‘T-H-R-E-E’ spells three but seeing it in context with the number 3 and next to three balls that they could count will allow them to memorize those letters (in that arrangement) to mean ‘three’.  “A textual, visual representation of a word is not a real word, but a ‘secondary modeling system’” (Ong, 74). 

In an article by Levin, Bevin and Lesgold (1976) they claim that “children (typically, prereaders just entering school) recalled substantially more about a passage when the passage was accompanied by pictures than when it was presented alone” (368).  I have also experienced this when my daughter gets stuck on a word while reading.  The first thing she does it look at the pictures on the page.  Most times, the pictures will give her the visual cue she needs to recall the word from memory.  However, when that doesn’t work she is forced to sound it out (although begrudgingly). 

A child’s pre-literate culture is not isolated to just visual learning instances.  Song is another example that proves learning can take place without any literal references.  I am constantly amazed at the words my daughter is able recall through listening to song (even if she couldn’t read them on a piece of paper).  What I find particularly interesting is that the words of the song alone she cannot remember.  However, put it to music and she can recall the entire song word-for-word without missing or mispronouncing a single one.

When we were born we came into the world void of speech and the ability to be understood (or understand others).  Talking to an infant through “emotionless” conversation would serve little purpose.  Yet, expressiveness, tone and gestures are well received by those unable to formulate the words.  For most, if not all of us, our learning has stemmed from tactile, oral and visual experiences.  We were given visual and auditory cues and through repetition and memorization we were able to formulate words; we were able to change the spoken word into its written form.  But, it is important to recognize the difference between oral and written language.  Oral language develops naturally (stemming from one’s daily existence) whereas written language is developed through teachings of vocabulary and sentence structure (Hill, 4).  What this chapter has taught me is that before I graduated into a society of literacy I first had to navigate through my infant stages of orality.     

References:

Hill, Susan. (2010) Oral language play and learning. Practically Primary. FindArticles.com. Retrieved September 27, 2010 from: http://findarticles.com/p/articles/mi_6953/is_2_15/ai_n54035431/

Levin, J.R., Bender, B.G., Lesgold, A.M. (1976). Pictures, Repetition, and Young Children’s Oral Prose Learning.AV Communication Review, Vol. 24, No. 4 (Winter, 1976), pp. 367-380. Retrieved September 27, 2010 from: http://www.jstor.org/stable/pdfplus/30217901.pdf?acceptTC=true

Ong, Walter. (1982) Orality and literacy: The technologizing of the word. London: Methuen.

Posted in Commentary 1 | Tagged , , | Leave a comment

1st Formal Commentary

INTRODUCTION:

The agency being discussed in this paper is a Municipal Police Service employing approximately 1800 police officers, serving a diverse and rapidly growing community of over one million people. Its mission is to strive to protect life and property under the law, with full respect for human dignity, and according to the highest standards of professional skill, integrity and accountability. For the purposes of this paper, the Service will not be identified to protect the privacy of it’s’ employees.

The Service is trying to improve its technology in the areas of communications, crime reduction, and crime prevention. One area where technology could serve the organization better is its applications in educating the Service’s employees. A recent development, which is being heavily criticized, is the use of online learning for certain officers taking Suspect Apprehension Pursuit (SAP) training.

The purpose of this paper is to apply the theories of Neil Postman in providing a commentary in support of the application of online SAP training for members of the Service.

ANALYSIS:

Training police officers in relation to high speed pursuits is vital. If not managed properly, high speed pursuits can and have resulted in the injury and death of citizens and police officers. The basic dilemma associated with police pursuit of fleeing suspects is deciding whether the benefits of potential apprehension outweigh the risks of endangering police officers, the public, and suspects in the chase. From a liability perspective, there is also the possibility of civil litigation and Workplace Safety Insurance Board claims and subsequent financial implications to the organization.

Training in this area is mandated by the Provincial Government, with good reason. The impact of an officer’s decisions and actions on the community when faced with a high speed pursuit scenario is extreme. To a large degree, the training is based on decisions, such as when and where it is appropriate to engage in a pursuit; under what circumstances a pursuit should be terminated; and what information should officers be communicating to their dispatcher and other affected officers.

In an effort to streamline the training, the Service developed an online training program to be delivered to officers not on the front line. This includes plain clothes officers and specialty units. Front line personnel must complete this training in a face to face format, as a driving test is also included. The chief criticism is based on the belief that all officers should qualify on the driving test, as driving is a fundamental skill for SAP training.

As Postman asserts, there are winners and losers in every technology. Postman states that “it is not always clear, at least in the early stages of a technology’s intrusion into a culture, who will gain most by it and who will lose most by it.” (Postman, pp. 12)

The Service wins with online SAP training in the sense that they satisfy the Provincially mandated training. Furthermore, the training bureau can train more officers using an asynchronous system, in less time and with far less manpower. The training is traceable, fair and objective, and the data is manageable. There is also the potential to interface a virtual reality driving simulator into the training program.

So, who loses? The critics would suggest that the public does by virtue of less thorough training throughout the ranks. Officers are often transferred or promoted to and from front line positions, and as the training is only required every two years – a pursuit scenario may confront an officer who has returned to a front line function prior to the expiration of their training.

It would appear that the benefits of using online training outweigh the costs – however, the debate continues – with great fervour. This supports Postman’s assertion that “new technologies compete with old ones – for time, for attention, for money, for prestige, but mostly for dominance of their world-view.” (Postman, pp. 16) In this regard, the “traditional” technique for SAP training can be viewed as the old technology. This technology utilized the police cruiser, roof lights and siren, radio communications, spike belts, etc. to provide practical training for suspect apprehension. The new technology utilizes instructional videos with pursuit ending techniques and several “decision-based” scenarios, coupled with an interactive online examination. The shift from one form of training to the other contains ideological biases. Proponents for both argue that their technology is better than the other, causing a collision in viewpoints.
Postman further states “what we need to consider about the computer has nothing to do with its efficiency as a teaching tool. We need to know in what ways it is altering our conception of learning, and how, in conjunction with television, it undermines the old idea of school.” (Postman, pp. 19) The unfortunate bottom line here is that police officers can stubbornly resist change. Online SAP training represents a changing educational paradigm for the police service and a shift away from traditional (or old school) teaching techniques. The critics, or “one-eyed prophets” need to look at the benefits of online SAP training objectively and weigh out the costs against the benefits. For, as Postman posits, “every culture must negotiate with technology” and the police culture must accept that “a bargain is struck in which technology giveth and technology taketh away.” (Postman pp. 5)
In conclusion, online SAP training has permitted flexibility in the delivery of mandated training to a large and continually evolving Police Service. Although all sworn police officers require this training – the way that they are trained should reflect the nature of their duties. Not all officers truly benefit from the practical component of the training. Online training technologies have allowed the Service to redeploy training personnel, who would otherwise be occupied delivering SAP training in the traditional way – to other courses and programs which benefit the organization. As Postman states, “once a technology is admitted, it plays out its hand; it does what it is designed to do. Our task is to understand what that design is – that is to say, when we admit that a new technology to the culture, we must do so with our eyes wide open.” (Postman, pp.7)
That says it all, doesn’t it?

REFERENCES:

Postman, N. (1992). Technopoly: The surrender of culture to technology. New York, NY: New York

Posted in Commentary 1 | 2 Comments

Postman Technopoly Commentary 1

I cannot help but keep coming back to Postman’s Technopoly. I started to write this first commentary centered on Ong’s third chapter but Postman keeps bringing me back. I think what resonates with me the most about Postman’s chapter, The Judgement of Thamus, is that I have had to have this type of discussion with a variety of people in my role at school, from parents to teachers – that technology, in particular computers in this case, are yet another tool in the classroom, to be used in conjunction with more traditional means. 21st Century Learning, as it is often coined, includes skills we should have been teaching all along, and indeed have been. The overlying theme is always one of balance.

Postman discusses throughout this chapter the notion from Thamus that writing will, and supposedly has, created false wisdom and damaged memory. The fact that one can draw upon a text means that a person does not need to actually ‘know’ anything. Postman also speaks of one-eyed prophets who only see one side to new technologies and I would argue that the same can be applied to Thamus’ ideas of writing, of which Postman makes note himself, “Thamus’s error is in his believing that writing will be a burden to society and nothing but a burden” (Postman, 4). The notion that text and writing has had only negative effects is, of course, absurd.

Another technological ‘advancement’ that Postman discusses is the television, saying that it might be the death of teaching in general. Much has been written and discussed concerning the horrors of television to youthful minds but there is little evidence to prove that it has a negative effect. It brings to mind the Rudolf Steiner schools who are very strongly opposed to television for children, unless they are educational in content. I am unaware of studies to show that students of Steiner schools are any better off because of their lack of television knowledge of pop culture. If anything, I would say they are worse off socially, outside of the confines of the Steiner school. Is too much television harmful? Likely, but then too much of any one thing is likely to be harmful. Again, balance is needed.

Postman attacks the computer, stating that it has had wonderful effects for the large corporations but has had little benefit to individuals, that individuals are told they need personal computers but that they have little beneficial impact on their lives. In fact, he says that the large corporations are the winners in this, while the average citizen is the loser (Postman, 10). I would argue that the personal computer has been a great leveler among all people, much like the written text made education a level playing field. The small business owner can now expand their sales outside of their town, the small town mechanic can get the parts he needs through online purchase, the teacher can still conducts classes when school is closed to H1N1 or some other disease of the month, and the musician can put their art out there for the masses (just ask Justin Beiber).

In keeping with the personal computer, Postman says, “now comes the computer, carrying anew the banner of private learning and individual problem-solving” (Postman, 17). I would argue the opposite, perhaps in large part because of the Internet and Web 2.0 tools most recently. We are finding that students are collaborating with one another more than before, and in fact are now able to collaborate with peers the world over, rather than only with their classmates in the same classroom. Just look at how we collaborate and share within this MET course itself. Some of the work is independent, as it always has been in the classroom, but much of it is also collaborative, seeking feedback and commentary by one another.

Postman talks about the Technophile and the on-eyed prophet, blindly advocating the use of technology without considering its true implications. The opposite is also true with the Technophobe and their fear of change, their fear of risk-taking and advancement. Again, it comes down to balance. To jump headlong into something new without considering the implications has been seen throughout history, and especially within education itself – we are always trying to find the perfect way to reach all students. I would argue that it is not the biggest thing right now that is going to immediately change things, it is what it opens the door for down the road that is going to have the impact. The computer paved the way for the personal computer which paved the way for distance learning through the Internet which is paving the way for ….

I hear what Postman is saying, I hear it a lot. I think what I find exciting is that technology excites educators into finding new ways of reaching students. we have tried the old methods, the tried and true methods, but they no longer work. We cannot stop or control the speed of technological progress, but we can utilize the shift by understanding new ways of thinking and working with our students.

Postman, N. (1992). Technopoly: The Surrender of Culture to Technology. New York, NY: New York.

Posted in Commentary 1 | Tagged | Leave a comment

E-literate?

Commentary 1

Iris Chan
Professor Miller
ETEC 540
4 October 2010

Commentary #1: E-Word, E-Literacy
“Biases of the Ear and the Eye” Daniel Chandler

Introduction

In “Biases of the Ear and the Eye”, Chandler’s discussion of the ‘Great Divide’ theories and the relevant influential attitudes of the 1960s magnify an important perspective of dividing cultures into the either/or fallacy when examining the notion of literacy. The ideas, issues and opinions of what is an oral or literate culture are gathered within his examination of a variety of different scholars including Jack Goody, Harvey Graff, David Olson and Angela Hildyard. The article creates a snapshot of educational attitudes towards the cognitive process behind orality and literacy.

In the recent trend of education where being ‘literate’ and compulsory schooling emphasize the importance of the written word, our sense of orality is still evermore present but is it changing? Is our society moving in a different direction? Rather than falling into the trap of dichotomies as Chandler echoes throughout his discussion and examine our society as simply one of being primarily literate, the cognitive possibilities of a digital society may be overlooked.
With the popularity of the World Wide Web and the advanced connectivity amidst our literate societies, how do we place in this controversial discussion? The ‘Great Divide’ “suggests radical, deep and basic differences between modes of thinking in non-literate and literate societies” (Chandler) while the ‘Continuity’ theory suggests otherwise. But how do those ideas apply to our digitalized society of today? Is Chandler’s discussion still relevant when some populations of our literate society are heading towards an e-literate society?

E-Literate: The Spoken Word, The Written Word and the E-Word

Within Chandler’s discussion of oral and literate societies, he presents a chart to present the dichotomies of the ear and eye. With the spoken word, he attributes the ideas of “aural, impermanence, fluid, rhythmic, subjective, inaccurate, resonant, time, present, participatory and communal” while with the written word he attributes the ideas of “visual, permanence, fixed, ordered, objective, quantifying, abstract, space, timeless, detached and the individual” (Chandler).

With the gaining popularity of the digital word amidst a world connected by technology through the Internet, the division of these attributes become overlapping. With the help of hyper links, e-books, digital audio/video recording, the medium of the web and the growth of social networking technologies, the distinction between the spoken and written word is becoming much more complicated than before. Simultaneously, the idea of ‘impermanence’ and ‘inaccurate’ can be attributed to the spoken word; the e-word can also be given the same with the presence of wikis, blogs, and chats. The ‘Continuity’ theories become more applicable in a digitalized world where the written and the spoken are intertwined in the same space. It is not simply a world that is divided into two types of people (the eye and the ear) but rather of one that is less categorized but yet much more complicated.

The e-literate society can be one of choice, at the same time the e-word can be ‘participatory’, the user can also choose to be ‘detached’ For instance, the efforts of a blog can be ‘communal’, the privacy settings can create an ‘individual’ experience. The flexibility of the e-word to be the spoken yet be the written, and the freedom of the written to be the spoken has changed the way in which citizens of an e-literate society play, learn, interact, mature, think, record and publish is yet to be explored and discussed as our world dances between a society and societies that share attributes of oral, literate and e-literate communities. The following chart below is informed by McLuhan, Ong and Postman as quoted in Chandler’s article, but rather than illustrating a division between the spoken and the written, the notion of the e-word is a culmination of both attributes of the ear and the eye. How will this change the cognitive processes? How will this change the discussion?

E-Word

aural, visual
impermanence, permanence
fluid, fixed
rhythmic, ordered
subjective, objective
Inaccurate, quantifying
time, space
present, timeless
participatory, detached
communal, individual

Fig.1. Culminating Attributes of the E-Word

Concluding Thoughts
While Chandler concludes, “those in non-literate societies do not necessarily think in fundamentally different ways than those in literate societies”, but will it be similar for those who enter in an e-literate society or those who are caught in between? As computer technology advances and the way text changes in presentation and distribution, is it simply a matter of medium? Social context plays a vital role as Chandler mentions in his ecology of mediation and this can not be overlooked. Although he suggests “our behaviour is not technologically determined”, but can it be ? With the changes in technology, it is no longer simply a change from speech to print. As of this moment, Chandler argues technology cannot determine our actions, but will there be a point when it can and it does? The discussion of oral and literate societies are still valuable for us to consider, however, the way computer technology and the Internet are changing our mediums and methods of expression, the next step is to explore our next transition into e-literacy. In the same manner and motivation as the scholars Chandler refers to, the discussion needs to focus on the present moment. A moment experimenting with more than the eye and the ear but one that attempts to explore all aspects of our sensory experiences.

Works Cited

Chandler, Daniel (1994): ‘Biases of the Ear and Eye: “Great Divide” Theories, Phonocentrism, Graphocentrism & Logocentrism’ [WWW document] http://www.aber.ac.uk/media/Documents/litoral/ litoral.html [2 October 2010]

Posted in Commentary 1 | Tagged , , | Leave a comment

The Virtual Library

James O’Donnell’s 1994 article, “The Virtual Library: An Idea Whose Time Has Passed” was written quite some time before the advent of widely available consumer access to large digital storage devices, and certainly quite a great deal of technological development has occurred since his article was written. Indeed, O’Donnell himself notes that many leaps in technology have taken place since the idea of a ‘virtual library’ was first mentioned, and these types of technological changes will likely continue indefinitely. Still though, many of O’Donnell’s arguments can be seen to transcend this divide in technology, as they focus on the larger idea of the collective memory, and the storage and transference of knowledge across a society.

O’Donnell’s central argument is that we have long sought to centralize and catalogue all of our knowledge and collective memory, and that the idea of a virtual library is one that has existed for many centuries. By tracing the development of libraries and the transfer of knowledge from its early years in written form, O’Donnell relates the idea that virtual libraries and libraries in general can often be seen to be interchangeable terms. Throughout his article, O’Donnell cites examples from both recent and ancient history of the idea of libraries as central power bases.

O’Donnell also warns though that recent pushes to abandon the storage of knowledge in its long accepted book form could have serious repercussions, as it could mean that knowledge may only be selectively transferred. Further, he feels that physical libraries are an attempt to encapsulate an entire culture, and while O’Donnell feels that they have realistically failed at doing so, that even the illusion of this attempt at encapsulating all knowledge is valuable. It’s implied in his article that O’Donnell sees a virtual library as something that attempts to transcend cultures, and therefore this idea of a library as a centre that helps to define a culture’s identity will be lost in a larger amalgam.

The idea of a library as an important centre of power is not new, as O’Donnell makes quite clear in his article, where he notes that the creation of early libraries “…could only have been done in a world now ready to accept the notion that power depended on defining texts and a world that could expect to have access to such texts.” The idea of a virtual library then is simply an extension of this centralized power-base. With knowledge comes power, and the library has long served as an icon in many civilizations as the keeper of all knowledge, even if reality may have proven otherwise.

Where O’Donnell’s discussion looses traction is when the author discusses the idea of a virtual library containing such a huge wealth of information that it becomes inaccessible. What O’Donnell fails to acknowledge is that much like traditional libraries developed highly complex systems for organizing their holdings, so too do virtual spaces develop sophisticated organizational structures. O’Donnell himself states that “…one of the most valuable functions of the traditional library has been not its inclusivity but its exclusivity, its discerning judgement that keeps out as many things as it keeps in.” Why the author believes that this will also not be the case in a virtual environment is unclear, but the reality is that as information has been increasingly digitized, it has also been thoroughly tagged, labeled, and otherwise categorized, and information that is irrelevant, flawed, or simply unpopular falls to the bottom of search rankings or is altered, corrected, or eventually excluded.

Knowledge is fluid though, and hence, it would be virtually impossible to thoroughly catalogue and categorize it all in one central digitally accessible space. This is even assuming that an attempt would be made to record all of this knowledge; it is incredibly easy to erase materials in a digital environment. Further, O’Donnell implies that much of our knowledge and history occurs outside of the written form that libraries have traditionally sought to preserve, and while digital media is now blurring traditional lines between written works and other forms, there are still other formats of communicating knowledge that are not recordable. Libraries, virtual or otherwise, are incredibly valuable resources, but their place in our cultures will always remain in context with a larger human experience.

References

O’Donnell, James J. (1994) “The Virtual Library; An Idea Whose Time Has
Passed.” Retrieved from http://web.archive.org/web/20070204034556/http://ccat.sas.upenn.edu/jod/virtual.html

Posted in Commentary 1 | Leave a comment

Writing and Context

Library rules (Photo taken by Jennifer Cabralda)

Reflecting on the readings of the first two modules, in particular Chapter 4 of Orality and Literacy,  lead me to do a search in the Oxford English Dictionary for two words: write and writing.  The entry for “write” categorized it as a verb with a definition of “illustration of forms”.  The search results for “writing” were quite interesting.  The first entry was simply the word “writing” with no identification of the type of word (no indication of verb, noun, etc.).  Clicking on the first entry took me the word “writing” but with reference to “commend to memory or to paper”.  This result lead me to look up the word “commend” resulting in a verb defined as “to give in trust or charge”.  Ultimately, my quest to find the definition of “writing” ended by clicking on the second search result: a verbal and noun meaning “the action of one who writes, in various senses, the penning or forming letters; the use of written characters for purposes of record, transmission of ideas, etc.” (Oxford English Dictionary Online, n.d.).  This search has prompted me to think about writing and the characteristics of literacy further.  I agree with Ong’s comments about writing being context-free and multiple meanings as well as Gaur’s comments about phonetic writing.

According to Ong, writing has distanced the knower and the known; the author is removed from the piece and information.  It has also removed the context from the piece because in writing, there is an absence of intonation and emotion (2002).  Without context, the meaning can change.  Emotion can be conveyed by the descriptions and the adjectives used but with the oral tradition, the audience can experience the emotion just by hearing the rise and fall of the voice; words such as sad or happy do not need to be used.  A reader can only experience the emotion of the author by the description; the more descriptive, the more feeling can be conveyed otherwise the reader can only assume what emotions the author is writing about.  An example of context-free writing is the modern day e-mail.  Many people choose e-mail as a form of communication but sometimes (as with verbal communication) misunderstandings can arise.  The reason for this because there is no context.  Humour, sarcasm, and emotion are not relayed through e-mail.  The writer of the e-mail is not physically present to defend or explain the context when the reader reacts to the words.  Without context, individuals may jump to conclusions and become offended.  The author can then become defensive when he/she is accused of something that was taken out of context whereas in person and with oral communication a dialogue can immediately take place for clarification.  This is the one disadvantage to writing because many people take what is written to be truth (Ong, 2002, p.78).

Another point that Ong made was about words having multiple meanings.  As with context, the English language, in particular, contains words that have multiple meanings; it all depends on how it is read.  The example that Ong makes is the use of the word of the “read”.  If it is place on the top of a page on its own, it may mean past or present; something already done or something needing to be done in the future (2002, p.84).  This works with the Gaur’s argument about phonetic writing in that taking sounds and matching letters to it is unnatural and only makes sense if it is translated back and forth in the same language (1992).  If a word is written phonetically in English and then translated phonetically in French, there is most likely a different meaning (if the word even exists).  Context in this situation is also vital because even in English, certain words sound the same: red and read (in the past tense), reed and read (present tense), led and lead (the metal), and so forth.  If theses words were written phonetically, even an English speaker needs context for it them to make sense.  The only advantage to phonetic writing is that it can challenge the reader’s brain by forcing them to think more abstractly and analytically to decipher what is being said but this is a point of discussion for another time (Ong, 2002, p.89).

In a world where more and more information, books, and correspondences are going digital, we must remember that context is vital to for the audience.  Spoken words can not be taken back but can be explained and questioned immediately, written words can not be.  It is also important to remember that what is written is not always the truth and therefore critical thinking, critiquing, and questioning the text allows more meaningful learning and understanding.  As educators, we encourage and teach our students to think critically about information given to them; therefore we must also remember that a textbook is not always right and that truth can be found elsewhere.

References
Gaur, Albertine. (1992). A history of writing [revised edition]. London: British Library.

Ong, W. (2002). Orality and literacy. New York: Routledge.

Oxford English Dictionary.  (n.d.).  Writing.  Retrieved October 3, 2010 from http://dictionary.oed.com.ezproxy.library.ubc.ca/entrance.dtlà

Photo from Jennifer Cabralda 2010.

Posted in Commentary 1 | Tagged , , , , , , , , | Leave a comment

Orality and Learning Theories

Orality and Learning Theories

I continue to be amazed at how the courses in MET weave together a broader picture for a larger understanding between courses. The more you begin to understand, the more you understand how much you have to learn. In this particular context I have been pondering the Applications of Learning Styles to Orality and Literacy. As I read Ong’s text I continually reflecting on the various learning styles and whether theorists like Skinner and Ausubel took into consideration strictly oral cultures when developing their theories. Ong is clear that literate people can only endeavour to stretch to imagine what a primary oral culture is like, but I wonder if these theorists contemplated the assimilation of knowledge without the possibility of writing (Ong, 1982). With this question in mind I read Ong’s Chapter 3, considering the various learning theories and how learning might occur in oral cultures.
It would be easy to assume a behaviourist approach to orality where verbatim memorization is the key. When Ong refers to the theorem ‘You know what you can recall’ as applying to an oral culture one might infer rote memorization (Ong, 1982). Rote learning would be the easy answer but rote learning is really only useful when it is important that the information be recalled exactly as it was in its original form (Novak, 1998). Rote learning is also only effective for short term recall, which would not suite most of the needs of oral cultures. With this in mind I feel a behaviourist learning theory approach would underestimate the complexity of learning in an oral culture. In order to effectively retain and retrieve information oral cultures require more than just memorization. In fact they employ multiple devices to assist in the internalization and anchoring of information. Their thoughts are complex formulas based in mnemonic patterns, rhythm, repetition, antitheses, alliteration, assonances and many other tools (Ong, 1982).
So if not Behaviourists, which learning theory might apply? To be honest I don’t think any of the text based learning theorists of our time can accurately capture the learning processes of a primary oral culture; However, I draw the closest comparison with Ausubel. Perhaps this is because Ausubel’s theory ‘allows integration of many observations on learning into a single, coherent theory’ (Novak 1998, p51) and I do see elements of many theorists present. Ausubel’s theory has 6 basic principles. I see parallels to many of these principles present in Ong’s description of primary oral cultures. Below I have listed some of Ausubel’s principles and the parallels I have drawn with Ong’s statements.

Subsumption
The subsuming concept role is interactive; it provides the link between new concepts introduced and existing knowledge. During the process of this new linkage the subsuming concept becomes slightly modified. This interaction between the old (subsumer) and new concepts is core to Ausubel’s Assimilation Theory (Novak, 1998). I see a direct parallel between Ausubel’s subsumer principle and Ong’s statement that oral cultures need to conceptualize and verbalize their knowledge with close reference to the human life world that they know, assimilating a new object to a familiar object in order to remember the new object.

Integrative Reconciliation
According to Ausubel, integrative reconciliation is when new interrelationships can be drawn between concepts in our internal concept map (knowledge structure) and cross linkages can be made (Novak, 1998). These types of interrelationships and imaging of the concept mapping that is core to Ausubel’s Assimilation Theory are clear when Ong writes about oral cultures producing ‘amazingly complex and intelligent and beautiful organizations of thought and experience’ (Ong 1982, p.57).

Obliterative Subsumption
Another parallel was between Ausubel’s principle of Obliterative Subsumption. Ausubel felt that the majority of information learned cannot be recalled in the future-variation in recall depends on the degree of meaningful learning during the learning process (Novak, 1998). This too seems similar to Ong’s statement that “in a primary oral culture conceptualized knowledge that is not repeated aloud soon vanishes, oral societies must invest great energy in saying over again what has been learned arduously over the ages” (Ong 1982, p41)

Oral culture does not need to fit neatly into any one theory; however, the acquisition of knowledge by a primarily oral culture remains fascinating in its necessary complexity. As Ong says, the memory feats for the oral bards are remarkable (Ong 1982). The process of their memorization is indeed impressive and deserving of closer study. It would also be interesting to be able to contrast the learning processes or oral and text based cultures. One last thought to ponder, Ong states ‘the residual orality of a given chirographic culture can be calculated to a degree from the mnemonic load it leaves on the mind, that is, from the amount of memorization the culture’s educational procedure’s require.’(Ong 1982, p.41). Consider this statement when you think about all those poems you had to memorize for English class or formulas for math class. How much information did you simply memorize to get through university? As an educator how much memorization do you ask your class to rely upon? How much residual orality is still within our culture?

References:

Novak, J. D. (1998). Learning, Creating, and Using Knowledge: Concept Maps as Facilitative Tools in Schools and Corporations (pp. 49-78; ch 5 – Ausubel’s Assimilation Learning Theory). Mahwah, NJ: Erlbaum.

Ong, Walter. (1982.) Orality and literacy: The technologizing of the word. London: Methuen.

Posted in Commentary 1 | Leave a comment

Orality and Literacy

impromptu story about a nice shark who doesn't eat people - _MG_6767

Orality and Literacy Leslie Dawes
Commentary #1
While reading chapter three of Orality and Literacy, by Walter J. Ong, I became intrigued by the comparisons he makes and the studies that he cites to support his work and the problems associated with the data collected. Ong in discussing Conservative or Traditionalist uses a quote from (Oppenheim 1964, p.232) “Writing is of course conservative in its own ways. Shortly after it first appeared, it served to freeze legal codes in early Sumeria.” Another quote he uses states, “But by taking conservative functions on itself, the text frees the mind of conservative tasks, that is, of its memory work, and thus enables the mind to turn itself to new speculation.”(Havelock 1963, pp.254-305) This description synthesis the comparisons by saying that text societies can use their minds for all sorts of thinking, rather than be occupied with retaining information that is needed for retrieval. As I was reading that particular section certain bias were coming to mind, such as text societies are more creative and therefore more highly evolved. Ong states that oral cultures have their own kind of originality as a particular narration or story must be delivered in a unique way so that audiences can respond. Goody states,”Yet these new universes and the other changes that show a certain originality come into being in an essentially formulaic and thematic noetic economy.” (1977, p.30) I can see the originality in what is being examined as creative, but the basis of individual oral societies has a very high incident of being in constant change where their law and religious beliefs are concerned. Since there is nothing ever written down traditional beliefs and practises can easily be forgotten through the generations or distorted. Information can be misconstrued or inaccurate. This was the case of much of the history written on scrolls used in the books in the Bible. Many of them were written many years after the actual events. They were then translated many times into other languages. In societies where orality is the only means of history, much can be lost in individual conversation. Written history suffers from bias as well as it depends on who is the writer and what their perspective is.
Ong examines further on in chapter 3 the work by Michael and Sylvia Scribner in Liberia (1973), James Fernandez (1980) when they point out that “syllogism is self- contained.’’ They summarize by saying, “its conclusions are derived from its premises only.” In other studies that tried to compare the characteristics of oral societies to literate societies do so from a certain bias before accurately understanding the dynamics and framework of an oral group of people. It was interesting to think about the illiterate man asked to define in words what a tree was. His reply was why. He goes on to say that, “everyone knows what a tree is, so they don’t need me telling them.” The man is right from his perspective.
Another interesting concept that came out of the work done by Luria is that after all the interviewing in his studies of illiterate and non literate peoples Ong states that the research was not optimal because questioning was not relevant to the individual’s experience. So the issue of bias being present even before any studies were conducted is a given. Ong points out that oral cultures simply do not relate to specific things as do literate people, as he put forth that thought is highly derived by text based thoughts. How is it then that literate society can postulate and form ideas with cultural bias to describe the characteristics of oral societies? Are the studies already biased before they begin? That seems to be a problem discussed in current research essays and theories.
One of the most valued assets in oral cultures is the skill of memorizing. Ong, states that there is a fundamental difference between oral and literate societies when it comes to memorizing. He says that literate societies base their ability to remember most things from text whereas oral cultures achieve the same result through repeating verbatim. Although, interestingly the point is made that there is a huge room for error when reporting the facts whether they are written down or shared verbally. The example discussed in Org chapter of Some Psychodynamics of Orality tells about the text referring to Jesus’ directive that does not appear the same in any two places in exactly the same way in the New Testament. I remember hearing an unknown source quoted that says , “ If you study to remember, you will forget, but, if you study to understand, you will remember. Even with that there is room for error when interpreting.
After searching Cambridge University website for articles and books related to the subject of researching data in oral cultures I noted a new publication set to be released in October this month on interpretations of oral societies and oral literatures in literate societies. This book is basically a compilation of research on the Lo Dagaa peoples in Northern Ghana. The author is Jack Goody who is a social scientist who has cited many of the problems that Ong has brought forth. These problems center around the methodological problems and analysis of material collected and studies about oral traditions. It is interesting to note that that are numerous challenges in this type of research study; orality and literacy, that must be acknowledged to have data and theories be authenticated and recognized.
References
Ong, Walter. (1982.) Orality and Literacy: The Technologizing of the Word. London: Methuen.
Postman, N. (1992). Technopoly: The Surrender of Culture to Technology. New York, NY: New York.
Draper, A. Jonathan (2003): Orality, Literacy and Colonialism in Southern Africa. Atlanta, GA: U.S.A. library of congress Cataloguing in Publication Data: Society of Biblical Literature
Goody, Jack (2010) Myth, Ritual and the Oral. New York: Cambridge University Press:
www.cambridge.org 9780521128032

Posted in Uncategorized | Leave a comment