The Rise of Text Books in Education

One of the ubiquitous icons of education is the textbook. It symbolizes the presence of consistent, reliable knowledge, which has led to creation of metaphors like “‘it was a textbook takeoff’ and ‘it was all done by the textbook’ (Crawford, 2006). At the present time when many innovative educators are contemplating replacing paper textbooks with an electronic version, it is hard for some to fathom education without paper textbooks.

However, there was a time when there were actually no textbooks used in education. In the world of orality, education was presumably unstructured and acquired through daily interaction and apprenticeship. The implications for education changed when the society evolved into literacy. Not being a natural skill, it became essential to acquire it formally. Initially this process restricted literacy to a limited few but many innovations allowed for it to spread to the masses. One such innovation, designed to lead people into literacy, was the textbook (Wakefield, 1998).

The earliest precursor to a textbook can be traced back to the monasteries where religious texts were copied on manuscript and codex. Each book was manually copied from a main text by different copyists and therefore there was often discrepancy in the text. While the book making industry became very organized with the rise of universities in the 13th century and many books were copied, these books cannot be classified as instructional books or text books as they were reproductions of existing books, mainly religious.

A textbook has many specific features that distinguish it from other books. Since its purpose is to educate and inform, the contents in a textbook are laid out very systematically with features like headings, subheadings, pictures, captions, and labels. While such features were hard to copy accurately by hand, it was the invention of the Gutenberg’s press in the 1450’s that made books more accessible and setup the path for the creation of the textbooks. Initially only the teachers would have access to such books as resources to teach. Hence, despite such books being used in some schooling, the word textbook first appeared in the Oxford English dictionary only around the eighteenth century when such books had made their way into the hands of students and teachers (Wakefield, 1998).

Textbooks gained popularity once mass education started. In fact education became so textbook- centered that examining textbooks provide the best insights into the history of education (Svobodny, 1985). The earliest textbooks were a mixture of grammatical rules, popular sayings, and proverbs (Wakefield, 1998). These textbooks followed the Catechetical style for its layout. This is essentially a question answer setup, where the instructor asks a question and the pupil respond to it. The text was often rhythmic to accommodate the objective of rote memorization of the content. Such books worked well and were used for a long time as it filled the void created by lack of trained teachers and dearth of proper teaching equipment like blackboard, pen, ink, or paper in the schoolhouse. Such trends also probably evolved from the preexisting oral culture.

Gradually trend changed from memorization to understanding. In 1631 a Czech educator named Comenius wrote a textbook named Janua Linguarum Reserata which favoured learning information rather than grammar. He also wrote one of the first illustrated Latin textbook for children called Orbis Sensualium Pictus in 1658. The translations of this book in various languages were used for a long time all over Europe to teach children. Its English translation was called A World of Things Obvious to the Senses Drawn in Pictures. Compulsory education and the growth of schooling led to the printing of many similar textbooks for children in Europe and the Americas.

Textbooks became the primary teaching instrument for most children in the 19th century. They provided structure to the lesson, standardized teaching, and provided a syllabus for instructions (Richards, 2001). This way textbook laid the early foundations for curriculum (Svobodny, 1985). Some textbooks of historical significance in United States schooling were the 18th century New England Primer, An American Selection of Lessons in Reading and Speaking by Webster and the 19th century McGuffey Readers. Much of these readers were for read aloud and more concerned with oral reading of the text, rather than understanding them. Also one reader would cover a large area of content like grammar, spelling, reading, and religion in an attempt to provide a complete education (Svobodny, 1985). Text books in other specific content area like math, science, and socials gradually started to emerge as well.

By mid-19 century, textbooks had become a mandatory educational tool. When immigrants came from various regions to North America, the text books became the tool to develop shared characteristics among students and en-culture students from different backgrounds. (Wakefield, 1998) Religion stories gave way to themes about general moral values and noble citizenship. Textbooks were used to mold the society politically and socially. It was believed that the job of the textbooks was to ‘… tell children what their elders want them to know’ (Fitzgerald, 1979) and to ‘… represent to each generation of students a sanctioned version of human knowledge and culture’ (De Castell, 1991).

With establishing of copyright laws and compulsory education in the United States textbooks became big business. In the race for getting their book “adopted” by schools, publishers made their books more attractive by using bigger print, less content, and including illustrations, drawings, and engravings (Svobodny, 1985). They also started printing child-centred books in the 1820’s based on the philosophy of the Swiss education reformer Pestalozzi in which the complex concepts were built gradually in the text by laying out the simpler contents first. In an attempt to capture a bigger market, the publishers started printing leveled books in the 1830’s and1840’s, which revolutionized the education system. Availability of textbooks with content targeting certain age and ability groups helped in establishing grade levels at schools (Svobodny, 1985).

Running schools and printing textbooks became a more political and economic endeavor. Wakefield (1998) suggests that the pedagogical changes from rote learning to comprehension were actually instigated by the text book industry to encourage their own marketability and so is a result of commerce and not some pedagogical research.

This leads to speculations about presence of bias in textbooks and its ability for indoctrination. Crawford (2006) aptly puts it that textbooks have become a powerful tool to shape and control popular memory and so its production is influenced by political, social, and economics beliefs of the interested parties. The attempt at enculturation of immigrants and aboriginals in North America suggests that textbooks can be used easily for indoctrination. A UNESCO study (Blumberg, 2007) found that one of the biggest obstacle in achieving gender parity in education in many countries around the world was that the text books in these countries were encouraging gender bias.

Despite controversies, textbooks have continued to be a vital part of education all over the world. They no more set curriculum but attempt to follow the ones set by the educational institutions and ministries. While textbooks are bought by schools and are free for students in the elementary and secondary schools in many countries, students purchase their own textbooks at post-secondary level. This can be a very expensive for the students.

Textbooks have always attempted to evolve in their style and content with time to suit the needs of its users and to survive the competitive market. With evolving technologies, textbooks are now taking on a digital form, ensuring that they continue to guide education in the future as well.

Reference:
Blumberg, R (2007). Gender bias in textbooks: a hidden obstacle on the road
to gender equality in education. UNESCO. Retrieved on October 8, 2011
from http://unesdoc.unesco.org/images/0015/001555/155509e.pdf

Crawford, K (2006). Editorial Review. International Journal of Historical
Learning, Teaching and Research. Retrieved on October 5th, 2011 from http://www.heirnet.org/IJHLTR/journal6/Editorialrev.pdf

De Castell, S., Luke, A. & Luke, C. (1989) ‘Beyond Criticism: The
Authority of the School Textbook’, in De Castell, S., Luke, A. &
Luke, C. (Eds) (1989) Language, Authority and Criticism: Readings on
the School Textbook. London/Philadelphia, Falmer Press.

FitzGerald, F. (1979) America Revised: History Schoolbooks in the Twentieth
Century New York, Vintage Press.

Historical Thinking. (n.d.) In Wikipedia. Retrieved October 10, 2011 from
http://en.wikipedia.org/wiki/Historical_thinking

Richards, J. (n.d).The role of textbooks in a language program. Retrieved
October 10, 2011, from http://www.professorjackrichards.com/pdfs/role-
of-textbooks.pdf

Svobodny, D. (1985). Early american textbooks, 1775-1900. A catalog of the
titles held by the educational research library. Retrieved from ERIC
database. ED264601

Wakefield, J (1998). A brief history of textbooks: where have we been all
these years? Retrieved on October 05, 2011 from
http://www.eric.ed.gov/PDFS/ED419246.pdf

Wilson, S. (2002). American textbooks in the discipline of english, 1776-
1900.Retrieved from http://www.orgs.muohio.edu/anthologies/school/

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Personal books, individual thought: The broad impact of Gutenberg’s printing press

Of the many inventions in human history, printing press in the mid-fifteenth century has had perhaps the most substantial impact on human technological progress and those whose luck it was to be born in the centuries since its invention. Gutenberg’s movable-type press inaugurated a new age of mechanical reproduction in Europe. It accelerated the spread of literacy in the Renaissance, and in so doing transformed politics, individuated culture, and reformed religion and education.

A discussion of the impact of the printing press first requires a look at literacy itself, as the effects of printed materials would have been altogether pointless without it. In Walter Ong’s 1982 book, Orality and Literacy, he explores the distinction between oral and literate cultures at length. Oral cultures are described as tending “to use concepts in situational, operational frames of reference that are minimally abstract in the sense that they remain close to the living human lifeworld” (Ong, 1982, p.49). Members of an oral culture thus tend to experience great difficulty in abstraction or self-examination and evaluation. One of the effects of this phenomenon is that technological development in oral cultures tends to be slow in comparison to highly literate cultures – largely due to the fact that they have no ‘outside help’ from written materials; the information at their disposal extends only so far as their own personal experiences and the experiences of those in their community.

In the first half of the fifteenth century, Europe was in the early stages of the Renaissance, but still a culture of restricted literacy among the general population. “Before the invention of the printing press by Johannes Gutenberg and the development of publishing and book-selling as independent practices, literacy was largely the privilege of the upper class, landed-gentry who maintained, through the agency of the Church, a strict control on not only what was read, but who was allowed to read it” (Keep, McLaughlin, and Parmar, 1995, para 1). Literacy was, and is, power. Kept in the hands of wealthy social elites or religious leaders, manuscripts bestowed knowledge and insight upon them which was quite simply unavailable to the masses. But that lack of access evaporated quickly once Gutenberg removed the primary limitation in book production – that all books had to be written by hand. His new invention spread rapidly to every major city center by the year 1500 (Eisenstein, 1979, p.44), and with it, “a delegation of authority from centre to margins,” McLuhan, 1962, p.11). The spread of the press and the many materials it so rapidly produced invariably altered social structures in Europe, shifting the balance of knowledge and power from the elite few towards the general population.

It is important to tread carefully around the idea that the press itself caused these changes independent of human drivers, however. The balance of power between the technology itself and those who implement it is a tricky one, being constantly argued over by astute observers of history on both sides. As Jay David Bolter (2001) put it, “Technologies do not determine the course of culture or society, because they are not separate agents that can act on culture from the outside” (p. 19), an argument which runs counter to a more deterministic view such as Neil Postman, who said, “once a technology is admitted, it plays out its hand; it does what it was designed to do,” (1992, p.7). Elizabeth Eisenstein has her own view of this dilemma, proposing that “The Renaissance probably did less to spread printing than printing did to spread the Renaissance,” implying that both play a strong role (Eisenstein, 1979, p.180). While Eisenstein and Postman privilege the technology itself in their arguments, it is more accurate to suggest that the concurrent rapid expansion of both printing and the Renaissance was a symbiotic co-evolution, neither coincidental, nor propelled more by one force than the other.

The expansion of literacy during the early printing press era began to highlight differences of opinion and perspective and fostered an individuality of thought, somewhat ironically by making mass-produced, identical texts available to everyone. Rather than getting everyone on the same, uniform, mass-produced page (so to speak), mechanically reproduced printed materials and subsequent rising literacy rates had the opposite effect. “Schizophrenia may be a necessary consequence of literacy,” explained Marshall McLuhan (1962, p. 22), later underscoring the powerful amplifying effect print had on the spread of literacy remarking, “Print carries the individuating power of the phonetic alphabet much further than manuscript culture could ever do,” and calling print itself, “the technology of individualism” (McLuhan, 1962, p.158). It was not long before the de-homogenizing effect of spreading literacy on culture reached the doorstep of what had been up to that point in history the single greatest cultural determiner in Europe: the Catholic church.

As the social and political elites were losing their grip on the masses, cracks in the armor of the church began to show as well. It is no small thing that Gutenberg selected the Bible as the first book in history to be replicated again and again by the movable-type press. The mass production of the Bible allowed ordinary citizens to read and interpret the text for themselves. However, it was when the Bible began to be translated from Latin into the language of the people and subsequently published, most notably by Martin Luther in 1522, that the impact of the press on Christianity in Europe truly began to show (Hendrix, 1983). Elizabeth Eisenstein points to the impact the press had on religion saying, “The desire to spread glad tidings, when implemented by print, contributed to the fragmentation of Christendom,” and on nationalism: “It is no accident that nationalism and mass literacy have developed together. The two processes have been linked ever since Europeans ceased to speak the same language when citing their scriptures or saying their prayers” (Eisenstein, 1979, p.363). To ‘spread glad tidings,’ the Bible needed to be put into the language of the people. Once done however, the meaning of the Bible could no longer be managed and controlled by the church leadership. It was not long before disputes over whether or not church practices were Biblical or not led to the birth of a new brand of Christianity altogether. Protestantism, of which there are now countless denominations, based itself on variations in the understanding of the true meaning of the Biblical account, refusing to allow truth to be dictated down from a religious aristocracy.

Like political and religious structures, education could not escape the dramatic transformational effects of the press.Typographic fixity, as Eisenstein puts it, “is a basic prerequisite for the rapid advancement of learning” (Eisenstein, 1979, p. 113). It provides a certainty that not only do my book and your book provide the same information, but that the language cannot degrade over time from successive copying, as occurs in the reproduction of manuscripts. “The printed book was a new visual aid available to all students and it rendered the older education obsolete. The book was literally a teaching machine where the manuscript was a crude teaching tool only” (McLuhan, 1962, p. 144-155). Because the printed book not degrade over time but in fact it evolved, personal books became a cornerstone of educational practice, and rapidly improved in organizational structure and clarity in order to meet the needs of an ever-broadening readership. “The highly competitive commercial character of the new mode of book production encouraged the relatively rapid adoption of any innovation that commended a given edition to purchasers” (Eisenstein, 1979, p. 52). Each printed copy could be reviewed for typographical errors and then be improved upon without introducing the possibility or further, different errors. This methodical, organised approach to manufacturing was entirely new at the time, and began what Bolter described as the “modern economy of writing with its highly organized and standardized space.” (2001, p. 22). This modern economy of writing has gone through more evolutionary stages than can be recounted here, and continues to change and develop faster than ever today.

The individual cultural and religious histories of the world owe much to literacy and print, and although the uniformly mass-produced pages which Gutenberg’s press produced had a transformative, variegating effect on society, the individual, and the church, it is precisely that diversification in literary production and interpretation which continues to strengthen humanity as a whole, resolutely leading us away from disintegration and collapse, rather than towards.

References

Bolter, Jay David. (2001). Writing space: Computers, hypertext, and the remediation of print [2nd edition]. Mahwah, NJ: Lawrence Erlbaum.

Eisenstein, Elizabeth L. (1980). The Printing Press as an Agent of Change. Cambridge University Press.

Hendrix, Scott H. (1983). “The Controversial Luther”, Word & World 3/4 , Luther Seminary, St. Paul, MN

Keep, C., McLaughlin, T., & Parmar, R. (1995). “Manuscript circulation” and “Johannes Gutenberg and the Printed Book” The electronic labyrinth. Retrieved October 21, 2011 from http://www3.iath.virginia.edu/elab/hfl0261.html

McLuhan, M., (1962). The Gutenberg Galaxy: the making of typographic man. Routledge, London.

Ong, Walter. (1982.) Orality and Literacy. Chapters 4 and 5 (pp. 117-155).*

Postman, N. (1992). Technopoly: The surrender of culture to technology. New York: Vintage Books.

Posted in Research Paper | 2 Comments

The Invention of Photography

Introduction

Photography was invented in the early 1800’s but the concepts of the two main components of photography: the camera and light sensitive chemicals, were known much earlier. By the late 1800’s photography was more than an invention, it had become mainstream for the middle classes. In the year 1900 this all changed as the Kodak Brownie camera was released for purchase for $1, making photography available to all classes (US News, 2001). Throughout the 1900’s, photography continued to improve in quality, ease of use and functionality to the point today where it is part of our everyday lives. The roots of the development of the many uses of photography in the 1800’s led to the many aspects of photography we have enjoyed throughout the 1900’s and we are benefiting from in the 2000’s: motion pictures led to video’s and to You Tube, aerial photography led to satellite remote sensing, Google Maps and to Google Earth, text with images in advertising  led to imaged based advertising with little or no text, photographs of war led to photojournalism and documentaries to name just a few applications of photography. Imagery is everywhere and it is used in the most unexpected places, even millions of miles away.  For example, before the United States could put a person on the moon, they needed to know where to land, so they sent several unmanned lunar orbiteers to fly around the moon taking pictures with a specially built Kodak Lunar camera. The pictures were brought back to earth and used to map the moon’s surface to find the ideal landing spots for the Apollo missions in the late 1960’s (American Society of Cinematographers, 2009). Who would have thought only 20 years ago that you could take a photograph with a camera or a telephone, and instantly send it around the world for friends and family to see?

The term photography was first used by either John Herschel or Johan von Maedler in 1839. Photography derives from the Greek words photos (light) and graphe  (to draw) thus “drawing with light” (Wikipedia, 2011a). The Oxford Dictionary (2011) defines photography as “the art or practise of taking and processing photographs”. Wikipedia (2011a) has a more robust definition and uses the term “images” and “photographs” and talks about durability and recording light or electromagnetic radiation. Photographs are associated with a chemical process through light-sensitive material, whereas imagery is associated with electronic capture through a sensor. Today we use the two interchangeably however photographs usually refer to hard copy pictures and images are electronic or digital taken from digital cameras.

 Before Photography

The first reference in the literature of a camera is from the 4th and 5th century BC when Mo Ti in China and Greek mathematicians Aristotle and Euclid described the principle of the camera. They only described how a camera worked and the resulting inverted image in a dark box; they did not describe how to capture the images permanently. Alhazen, an Arab Scholar in 1038 described the model for the camera obscura or a dark room. By the end of the 17th century, a portable camera was in use that cast an image; this was used by artists to trace a subject for a permanent record (Wilgus and Wilgus, 2004; Bellis, 2011; Wikipedia, 2011b; see also National Geographic, 2011 and US News, 2011)

Concurrent with the development of the camera from 1200 to 1800, several people discovered and experimented with photo chemicals that reacted when exposed to light (US News, 2001). In the early 1800’s, retired French Army officer, Joseph Nicephore Niepce brought the camera and knowledge about light sensitive photo chemicals together, and photography was born.

 Invention of Photography

Joseph Nicephore Niepce is credited with creating the first photograph in 1826 with the camera obscura and a pewter plate coated with bitumen. The resulting photograph of his courtyard in France, is still visible today. He may have created photographs as early as 1814; however they later faded and did not survive (Belis, 2011). Niepce used a polished pewter plate coated with a petroleum derivative exposed to the sun for eight hours to capture his first photograph.

Louis Daguerre is credited as the inventor of the first practical photographic process. Daguerre and Niepce where aware of each other’s interest in photography and formed a partnership in 1829 to further develop the photographic process. They turned their attention to the use of silver nitrate which is sensitive to sunlight, but Niepce died in 1833 before they produced any photographs with this process. Daguerre continued working on the process that he later called the Daguerreotype. He coated polished copper plates with silver and exposed them to iodine, and then after the photograph was taken, the plates were exposed to mercury fumes and fixed or stopped with a salt bath (Nelson, 2011). Daguerre announced to the world the Daguerreotype process in January 1839 and later at a meeting of the French Academy of Sciences in August 1839 he introduced the process and sold the patent to the French government. This process resulted in finely detailed photographs that quickly became popular (Bellis, 2011; US News 2001). Daguerre’s first photograph had reduced the eight hour exposure time of Neipices process to 30 minutes, and through later enhancements, reduced exposure times further. The first photograph of a person was taken by Daguerre in 1839 of a Paris Street scene from his apartment window. Due to the exposure time of several minutes, most of the activity of the street was not captured. However a man in the image had stopped for a shoe shine and was still long enough to be captured in the image (National Geographic, 2011). The Daguerreotype quickly became popular as an affordable alternative to the middle classes to the expensive portrait painted by artists and popular by the wealthy in the early to mid-1800’s. By the 1850’s millions of Daguerreotypes had been created mostly portraits of people, and photography become commonplace (Nelson, 2011). A visit to the Daguerreotype collection in the American Library on Congress reveals that the majority of the Daguerreotypes are portraits.

Also in 1839, Alexander Wolcott received a patent for the first camera. Wolcott’s camera used a mirror to focus light on the photographic plate which further reduced exposure times.

 Development of Photography

Over the next 60 years to the year 1900, many people improved the camera and the photography process. William Henry Fox Talbot heard about Daguerre’s process and rushed to get his paper based negative system developed. Talbot’s process patented in 1841 permitted the making of multiple paper copies from a negative, which was not possible with the one of a kind Daguerreotype plate system (Nelson 2011). Talbot’s process is called the calotype, which is Greek for beautiful picture. The calotype process did have one major disadvantage; it did not capture the detail of the Daguerreotype thus the Daguerreotype remained the method of choice for many years. Talbot is also credited with developing three primary elements of photography: developing, fixing and printing (BBC Interactive 2011).

Sir John Herschel invented the cyanotype in 1842. Cyanotype process created bluish photographs   which were not widely accepted. However the process was adopted for technical drawings and is currently widely used for blueprints. Frederick Scott Archer introduced the collodion or wet plate process in 1851. This process was cumbersome as it required the exposed wet plate be developed immediately so photographers needed to carry their processing laboratory with them. The big advantages of Archer’s collodion process is exposure times were down to several seconds, it produced a negative which could produce multiple prints and the detail approached that of the Daguerreotype (Info Please, 2011; Wikipedia, 2011c) . The introduction of the collodion process and its advantages coincides with the decrease in popularity of the Daguerreotype in the early 1850’s.

Richard Maddox invented the gelatin dry plate process in 1871. This permitted the photographer to process negatives later thus the need to carry around a processing lab was eliminated (Wikipedia, 2011d). Frederic Ives patented the halftone process in 1881. The halftone process simulates a continuous tone through a series of dots varying in size, shape or spacing. It is a binary image of only black dots on a white page but creates an optical illusion that blends the dots into smooth tones by the human eye. The halftone process and later improvements paved the way for including pictures with text in the publishing industry. Halftone pictures appeared regularly in popular journals in the early 1890’s (Wikipedia, 2011e).

George Eastman, the founder of Kodak, formed the Eastman Dryplate Company in 1881 with business partner Henry Strong. They invented and patented the rollable film in 1884 as an alternative to the glass plate. The rollable film was introduced in 1888 along with the Kodak roll film camera, the first mass marketed and easy to use camera. George Eastman went on to change people’s lives by bringing photography to the mainstream. The rollable film also paved the way for the invention of motion picture film by Eadward Muybridge and Louis Le Prince. (George Eastman House, 2011; Wiki 2011f). George Eastman’s “Brownie” introduced in 1900, brought photography to all classes and set the stage for photography to flourish and branch out into many uses throughout the 1900’s and into the 21 first century.

 Implications of Photography

Daguerre’s first Daguerreotypes were embraced by the middle classes as an affordable means of capturing family portraits. This was perceived as a threat by the portrait painters to their way of living. However, Daguerreotypes were not subjective like paintings were, the painter could hide or not include features or certain aspects of a subject, but the photograph captured it as it was. This truth captured by photographs also changed the value and glory of war. Painters of wars previous to 1839 were free to glorify the great battles as they saw fit or as they were commissioned to do. However the truth of the great battles and everyday life in the battlefield captured by photographs after 1839, illustrated the stark realities of war not previously captured in paintings. The Harvest of Death by Timothy O’Sullivan is a photograph of a battlefield aftermath in 1863 from the American Civil War. The photograph shows bodies strewn across a field representing the hundreds and thousands of dead soldiers from the Battle of Gettysburg (Getty Museum, 2011).

Daguerre’s first photograph of a person in 1839 of the Paris street scene is the first surveillance photograph – a picture taken of a person who did not know that it was taken. Surveillance type photographs were also taken from the air starting with the first aerial photograph taken over Paris, in 1858 by Nadar. This picture did not survive but an aerial photograph over Boston from 1860 provides the first documented aerial view of this city. Aerial photographs and satellite imagery provide a data source for making and updating maps. Google Earth has taken these images to the next step and provide detailed aerial photographs and satellite imagery stitched together in seamless images of our towns, cities and countries all available on the Internet to view for no charge. These images, augmented with Google Street View images, provides detailed images of streets from several angles as snapshots in time that captures buildings cars and people, anything in the view of the lens at the time. Surveillance photographs and videos are now captured everywhere and not just by authorities, but by everyday people and they are freely posted on the Internet for everyone to view – images on Flickr, and videos on You Tube and other sites. A Google search of the term “Vancouver Riots 2011” and narrowed to “videos” results in hundreds of user posted videos of the riots in June 2011. There is even a disturbing video where someone has taken the You Gotta Be Here theme for the 2010 Olympics and inserted video clips of the riots calling it You Gotta Be Here Vancouver Riot 2011.

The documentary would not be possible without photographs, images and video. A documentary film is non-fictional, intended to document some aspect of reality for instruction or for recording a historical event (Wikipedia, 2011g). In 1936, Life Magazine changed from a general interest magazine to a documentary type production with a focus on photojournalism. Life ran until 1972.  Similarly, Look Magazine started in 1937 and ran until 1971 as a general interest magazine but with an emphasis on photographs. Photojournalism records events in text and pictures as they happen. The image of the Hindenburg exploding in 1937 could stand alone without the text to describe what happened.

Travel magazines and travel photography bring the world to you. National Geographic is a geographic and travel magazine. They published their first photograph in 1889 in their third issue and in following issues explored the world including a South African bride and groom in 1896, the first photo series published in 1905 of Lhasa Tibet, the first photos of the north pole in 1909 and their first colour photograph in 1914 from Ghent, Belgium. National Geographic also specializes in videos and movies related to the environment, travel and adventure (National Geographic, 2011).

These are just some of the impacts of the invention of photography. With the snapping of photographs and the viewing of photographs and images comes the responsibility of ethics and an understanding of how to read and interpret images through media literacy. Like paintings of the great battles, we need to consider why we are taking the picture and who interests are being served. Visual literacy and media literacy awareness is necessary to help us navigate, read and understand the bombardment of images and videos that we are exposed to everyday. Going back to the first photograph of Niepce of the courtyard in France, why did he take it and what is it? The picture of Daguerre’s Paris street scene with the first person photographed, if a person did not understand the long exposure time as a limitation of the technology, they would believe that the streets of Paris were basically empty, except for a man getting a shoe shine that very moment.

 Conclusion

The invention of photography is one of the greatest inventions of the 19th century and has had a large impact on human society (Kestenbaum, 1981), some of which are introduced in this work.  In 1839, the world changed with Daguerre’s first photographs as they lead to 170 + years of innovations of photographs and images displayed in many different forms, media and for many different reasons. We also saw the beginnings of privacy, ethical and literacy issues in 1839 that have grown with the innovations and are with us today and show no signs of going away.

Gallery of First Photographs

First permanent image – Niepce, 1826: Le Gras, France

First Photo of a person – Daguerre 1839: Paris, France

First surviving aerial photograph – Black 1860: Boston, USA

First colour photograph – Maxwell 1861, Scotland: Ribbon

Early war Photo – Gardner 1862: American Civil war

First action photo – Muybridge 1877, England: Galloping Horse

First Underwater Photo – Boutan 1863: 164 feet underwater

First view of earth taken from the vicinity of the moon 1966: Earth Rise

View of the earth from near the moon from Apollo 8 1968: Colour earth rise

References

American Society of Cinematographers (2009). The Kodak Lunar Orbiter Camera. Retrieved from http://www.theasc.com/blog/2009/09/20/the-kodak-lunar-orbiter-camera/ Accessed October 23, 2011

BBC Interactive. (2011). William henry Fox Talbot. Retrieved from http://www.bbc.co.uk/history/historic_figures/fox_talbot_william_henry.shtml Accessed October 5, 2011

Bellis, M. (2011). Photography Timeline. Retrieved from http://inventors.about.com/od/pstartinventions/a/Photography.htm Accessed October 5, 2011.

George Eastman House (2011) About George Eastman. Retrieved from http://www.eastmanhouse.org/collections/eastman/biography.php Accessed October 5, 2011.

Getty Museum (2011). A Harvest of Death.  Retrieved from http://www.getty.edu/art/gettyguide/artObjectDetails?artobj=64592 Accessed October 24, 2011

Info Please (2011). The Collodion Process. Retrieved from http://www.infoplease.com/ce6/ent/A0860367.html Accessed October 5, 2011.

Kestenbaum, J. (1981). The Photograph: A new “frontier” in Cultural History. Journal of American Culture, 4(1) 43-46. Retrieved from http://onlinelibrary.wiley.com/doi/10.1111/j.1542-734X.1981.0401_43.x/abstract Accessed October 15, 2011.

National Geographic (2011). Image Collection: History of Photography. Retrieved from http://photography.nationalgeographic.com/photography/image-collection/#/history_of_photography/ Accessed October 22, 2011.

Nelson K. (2011). A thumbnail sketch of the Daguerreotype. The Daguerreian Society. Retrieved from http://daguerre.org/resource/history/history.html Accessed October 5, 2011.

Oxford Dictionary. (2011). Photography. Retrieved from http://oxforddictionaries.com/definition/photography Accessed October 22, 2011.

US News (2001). Photography’s Storied History. U.S. News & World Report 131 (2, 48). Retrieved from http://www.usnews.com/usnews/culture/articles/010709/archive_037918.htm Accessed October 5, 2011.

Wikipedia, (2011a) Photography. Retrieved from http://en.wikipedia.org/wiki/Photography#cite_note-1  Accessed October 22, 2011.

Wikipedia, (2011b). Timeline of Photography technology.  Retrieved from http://en.wikipedia.org/wiki/Timeline_of_photography_technology  Accessed October 5, 2011

Wikipedia, (2011c).Collodion. Retrieved from  http://en.wikipedia.org/wiki/Collodion Accessed October 5, 2011

Wikipedia, (2011d) Dry Plate. Retrieved from  http://en.wikipedia.org/wiki/Dry_plate Accessed October 22, 2011.

Wikipedia (2011e) Halftone. Retrieved from  http://en.wikipedia.org/wiki/Halftone Accessed October 23, 2011.

Wikipedia (2011f).  George Eastman. Retrieved from  http://en.wikipedia.org/wiki/George_Eastman Accessed October 22, 2011.

Wikipedia (2011g) Documentary Film. Retrieved from  http://en.wikipedia.org/wiki/Documentary Accessed October 24, 2011.

Wilgus, J. and B. Wilgus, (2004) The magic mirror of life: an appreciation of the camera obscura. Retrieved from http://brightbytes.com/cosite/what.html Accessed October 22, 2011.

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The Rise of the Penny Newspaper

Letter to the Editor Heading (The Cleveland Herald, 1881)

There is something to be said about the importance of stories on loose newsprint which contrast against the more rigorous stories bound in books. Ong (1982) argues that the technology of books allowed the author to take a single point of view and adapt to the audience throughout the work. Ong argues that this gave birth to “the reading public”. (Ong, 1982, p.133). It is the continued growth of this reading public that becomes interesting with the advent of the penny newspaper.  Just as the book gave rise to the private readings and interpretation of the bible so did the penny news open up the opportunity for a wide range of ideas to be published and made accessible to the seemingly insatiable demand for human interest stories by the American people. A demand that filled a need emerging from an increasingly impersonal lifestyle that came with the rapidly increasing urbanization of the time (Willey, 1942).

Willey (1942) argues that the newspaper is an important social institution and he identifies six major functions of the paper, including:

  1. News
  2. Editorial
  3. Backgrounding
  4. Entertainment
  5. Advertising, and
  6. Encyclopedic

Willey further argues that it is the combination of these functions that gives a newspaper it’s personality and that this is driven by consumer demand. In the penny newspaper these functions were somewhat mixed and are worthy of analysis.

This is a story of the penny newspaper’s impact on American literacy during the American historical period known as the antebellum. This is the period between the war of 1812 and the American civil war, and a time when newspapers began to diversify and  popularize thanks in part to a new financial model. In contrast to the elite newspapers and the emerging popular story newspapers (Edelstein, 2010), the penny news moved from home based subscriptions to an advertising model which appealed to street wise penny pinchers without the means to purchase the more expensive newspapers of the time.

This essay will attempt to align the penny newspaper’s rise with the technologies discussed by Ong and situate itself within an historical timeline to observe related social, economic, and political impacts. The penny newspaper changed the landscape of what news was reported and how it was distributed and consumed by a large pool of poor and working class citizens who were rapidly becoming literate and politically aware.

The Penny Press is an example of the continuing revolution of the printing press. The offset press allowed for the mass production of the newspaper which started with moveable print and progressed to mass production of copies that sharply reduced the price per copy. Penny newspapers arose with the working class movement of the 1820’s in England at a time when workers in England were becoming more literate through institutions like the mechanic’s institute and organized labor. (Kunzle, 1983). The phenomenon then swept to the east coast of North America, much to the ‘wild outcry’ (Providence Patriot, 1834) of the more elitist publishers.

As the news for the poorer classes developed the elitist papers were impacted financially and politically by the poorer classes having a public voice for their interests. According to an article written by a Penny Press competitor of the time, the elitist press quickly lost ground in the reading market place. (Providence Patriot, 1834).

The elitist papers began publishing self interest sentiments, attacking the Penny Press and justifying their own existence, “by their cheapness and small size they are rapidly undermining the greater establishments … such as the Times, The Herald, and the Morning Chronical” (Herald, 1837). As the founding papers struggled economically and politically, and the penny presses began to cover news of interest to the critical mass of lower income populace, the elitist papers began accusatory articles against the penny press for promoting civil unrest. For example, in a Herald article from 1837 the author accuses the penny press directly for inciting flour rioters and appeals for a calm political process, which of course would protect the interests of its wealthier target audience. (Herald, 1837).

A significant economic change of the time was the move from a paid subscription base to an advertising base. What is interesting about this shift is that the line between advertising, news, and entertainment functions are not so clear. An article about an educational game, Educo, from 1894 is a good example of the blurred lines (The Penny Press, 1894). The article is written as a piece of news with a free give away from the paper but clearly pitches the sale of a product, an educational game which the article cites credible sources to promote the product. The author then turns “The Penny Press” into an individual with an opinion (editorial function) with the use of phrases such as “The Penny Press makes this offer after having convinced itself, through personal examination, and investigation, of the merits of the game…” Articles such as these are a reminder that while the penny newspapers may have given voice to issues that concern the poorer classes, they were still run by men with money and their own agendas.

Cornelius Vanderbilt Jr., great-grandson of the wealthy railroad tycoon, was one such man with an agenda. Vanderbilt was responsible for continuing the move of the penny newspaper westward with enough enthusiasm to be called a crusade and for him to be disdained in the news as trying to become “The Great Commoner”. Vanderbilt favoured unions and engaged in direct attacks against the pre-existing elitist newspapers. However, Vanderbilt failed to recognize the importance of the advertising and penny models as well as the power of a sensational story, opting instead for less exciting but concise photo based news stories. Not surprisingly Vanderbilt was not as successful as his eastern counterparts and he ended his pursuit in failure after thirty years of trying. (Hensher, 1976).

Although the penny newspapers are often cited for their sensationalist news coverage it is important to remember that traditional newspapers were not innocent in this respect. In Cohen and Cohen’s (1841) review of news coverage of Emerson’s writings about New England Transcendentalism, they take an elitist paper to task stating “This attitude might be expected of a penny paper catering to the poor man” while at the same time acknowledging penny newspapers for being ‘bristling with social consciousness” (Cohen and Cohen, 1841, p. 517),

This social consciousness is reflective of the common sentiment of a given people in a given region and a stark contrast can be seen when considering Northern and Southern opinions on abolition at the time. A good example is Turner’s (1955) essay about news coverage of the authors Twain and Cable. Turner quotes Southern news articles calling Cable a ‘traitor to his section’ for his views on abolition. (Turner, 1955, p.20).

The popularity of the Penny Newspaper required that the elitist newspapers acknowledged and responsded to their articles, giving rise to evidence of a more democratic press environment. Even with derogatory headings like:

“Two Catholic Clergymen Deny the Truth of Sentiments Attributed to Them by the Penny Press” (The Cleveland Herald, 1882)

we can see evidence of the democratic process in action. Even if it is unlikely that readers of the Penny Press could afford to buy and read the article in The Cleveland Herald, at least the wheels of democracy were continuing to turn. Willey (1942) said it well, that the newspaper is a social construct and is driven by the desires of the people in a time and place and as such will continue to evolve accordingly. The Penny Press is only a memory but it is an excellent example of how a type of newspaper can create its own personality based on the six major functions of a newspaper, which are still in evidence today.

References

Muhlhauser, F. [letter to the editor]. (1881, March 17). Voice of the people: an answer to the Penny Press. The Cleveland Herald, p. 3. Retrieved online October 14, 2011 from the Gale database.

The Cleveland Herald. [interviews] (1882, October 9). Penny Press interviews two catholic clergymen deny the truth of statements attributed to them by the Penny Press. The Cleveland Herald, Issue 240; col B. Retrieved online October 17, 2011 from the Gale database.

Cohen, B.B. and Cohen, L.A. (1956). A penny paper’s review of Emerson’s essays. (1841). The New England Quarterly, 29(4), 516-521. Retrieved online September 15, 2011 from http://www.jstor.org/stable/362145.

Edelstein, S. (2010). Metamorphosis of the newsboy: E.D.E.N. Southworth’s the hidden hand and the antebellum story-paper. Studies in American Fiction. 37(1), 29-53. Retrieved online October 14, 2011 from http://muse.jhu.edu.ezproxy.library.ubc.ca/journals/studies_in_american_fiction/v037/37.1.edelstein.html.

Hensher, A. (1976). “Penny Papers”: The Vanderbilt Newspaper Crusade in California Historical Quarterly. 55(2), 162-169. Retrieved September 15, 2011 from http://www.jstor.org/stable/25157630.

Kunzle, D. (Winter, 1983). Between broadsheet caricature and “Punch”: Cheap newspaper cuts for the lower classes in the 1830s. Art Journal: The Issue of Caricature 43(4), 339-346. Retrieved online September 15, 2011 from http://www.jstor.org/stable/776731.

Ong, W. (1982). Ong, Walter. Orality and literacy: The technologizing of the word. London: Methuen.

The Penny Press. [news] (1894, January 16). Educo Chance for Teachers to Get the Game by Applying at the Penny Press. The Penny Press (Minneapolis, MN), p. 3; Issue 75; col A. Retrieved online October 17, 2011 from the Gale database.

The Herald. [news] (1837, February 21). The Penny Press and Flour Rioters. The Herald (New York). Issue 294. Col. A. Retrieved online October 17, 2011 from the Gale database.

Providence Patriot, Columbian Phenix. [news] (1834, November 29). The daily newspaper of London are raising a wild outcry against what is termed the “Penny Press.” Papers similar to those which have been lately issued in this country. Providence Patriot, Columbian Phenix. Issue 87/36, Col. F. Retrieved online October 17, 2011 from the Gale Database.

Turner, A. (1955). Mark Twain, Cable, and “A Professional Newspaper Liar”. The New England Quarterly. 28(1). Pp. 18-33. Retrieved September 15, 2011 from http://www.jstor.org/stable/362358.

Willey, M.M. (1942). The functions of the newspaper. Annals of the American Academy of Political and Social Science, (219). The Press in the Contemporary Scene. Pp. 18-234.Retrieved online September 15, 2011 from http://www.jstor.org/stable/1023888.

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Impact of Television on History Education

The invention of Television (TV) has provoked an enormous impact on culture and society. Since the beginning of its development until today it has been pushing profound changes in humans’ thinking. As it is a technology that stimulates attention, fosters students’ motivation, allows for recalling and reinforcement, its use on the classroom can bring lots of benefits. On this research I will discuss about the evolution of this technology, its cultural impact, its implications for literacy and learning of history.

History and Technological Development of TV

Television is a product of the inventions of various scientists. The first generation of TVs consisted of a mechanical device that was primarily developed by Paul Nipkow. During the late 1880s he invented a screen and a rotating disk with a series of holes arranged in a spiral, each spaced from the next by the width of the image. A beam of light shining through the holes illuminated each line of the image.  Later, in 1907, A.A. Campbell Swinton and Boris Rossing separately created a new television system composed by a cathode ray tube in addition to the mechanical scanner system. In 1923 Charles Jenkins developed a perfected version of the TV. It had a screen and a small motor with a spinning disc and a neon lamp. These devices worked together in order to provide a blurry reddish-orange picture. Between 1926 and 1931, the mechanical television system saw many innovations. And so on, television was perfected throughout the twentieth century by many scientists, who ended in the TV that we watch today.

Added to this technology, many scientists worked on the development of transmitters. The first transmitters were installed in the capital cities of developed countries (e.g. London, Paris, Berlin, Rome, New York). Only a small proportion of the population of each country was able to benefit. During World War 2 (WW2) many studies about the enhancement of TV were in development. On 1952, when the war ended, the electronic television replaced the mechanical TV. Picture sources became more sensitive and new equipment has made its appearance. Before 1950s television pictures were delivered in black and white. After 1950s it appeared the color television. The emergence of electronic television brought digital technologies. As the device was perfecting, transmitters were too.

The word “television” was used for the first time by the Russian physicist Constant Perskyi, during his speech on the Paris exhibition (1900). The French term “telèvision” became “television” in English,”televisión” in Spanish, “telvisie” in Duch, etc. The continual development of this technology and the associated facilities have enabled producers and directors to overcome one after the other the limitations of the tools at their disposal and to offer an ever-greater challenge to the ingenuity of man’s imagination (Peters, 2000). During the 1990s emerged new technologies for TV: high definition and stereoscopic TV. A wider image format, higher spatial resolution, and larger viewing screens characterize high definition. It offers a better quality and allows films to be shot electronically. Stereoscopic corresponds to 3-D TV. Researchers are investigating techniques using neutral polarized glasses. One of the long-term possibilities being researched is the design of picture tubes incorporating lenses that present images separately to the left and right eye.

Implications on culture, literacy and education

A number of researchers (Anderson, 1981; Gerbner, et.al.,1976; Shrum, et.al., 1998) suggest that TV has brought enormous cultural effects. TV consumption has effects on viewers’ social perception. Gerbner (et.al.,1976) argue that TV consumption may have some detrimental consequences for users, such as promoting violence and crime (Gerbner, et.al.,1976). The sexual and violent content of some TV shows may modify attitudes, beliefs and behaviors towards aggression. However, there are authors (Shrum, et.al., 1998) who suggest that the impact of TV can be both positive and negative. Not denying the damaging effects of consuming violent attitudes, there are other issues that TV might foster, such as the representation and portrayal of minorities, wealth affluence, and occupational roles.

According to Buckingham (1993) talking about television is instrumental in constructing and sustaining our social relationships and thus our sense of our own social identity. What we think about television and how we use it in our daily lives depend to a great extend on how we talk about it with others (Buckingham, 1993, p. 39). By talking about TV we display our moral values, our perceptions of others and ourselves (Buckingham, 1993, p. 40). Talking about television defines our identity. TV encodes sounds and images into electronic signals. These signals are delivered to users, who convert them into sounds and images, which are not inherently meaningful. Users see, hear and give them meaning. This process does not occur as an isolated encounter with the screen. It involves many actors in a spoken and non-spoken communication. Watching TV usually takes place in the company of others (Buckingham, 1993). David Olson suggests that TV has found its place in the mental and social lives of consumers (Olson, 1987, p. 145).

According to Buckingham (1993) TV produces lower and higher order literacy that might include:

Lower order literacy

Higher order literacy

  • Distinguish between voices on a soundtrack, or between figures and backgrounds.
  • Understand the principle of editing, and the ability to follow a narrative.
  • An ability to relate sounds an image tracks.
  • Elements of ‘television gramar’ such as camera angles and movements.
  • Understand the codes or ‘rethoric’ of television language
  • Categorize programmes and a knowledge of the conventions of different television genres.
  • A set of story grammars or models of narrative structures, and an awareness of the ways in which narrative time is manipulated through editing.
  • Infer character traits, and to construct psychologically coherent characters.
  • An awareness of the ways in which viewers are invited to identify with characters and the different kinds of identification.
  • Understand the production process, and of the circulation and distribution of programmes.
  • Infer the motivations and intentions of producers.
  • Be aware of the ways in which audiences are addressed and constructed.
  • Evaluate the ‘reality claims’ made by different types of programmes.

TV on History Education

For history education TV can be used as a background resource and an interactive multimedia that fosters critical literacy and citizenship. The way in which educators encourage children through the history curriculum by the integration of TV may allow the promotion of critical literacy and citizenship. What a teacher expects from children’s classroom TV and videos will or will not achieve these benefits for the learning of history.

Historical TV motivates learning by stimulating attention. Wartella (1987), suggests that TV may have an impact in both children’s knowledge and cognitive skills as children use their knowledge about the world and their cognitive skills to make sense of TV. Historical TV can foster attention, motivation, and stimulate recall of factual information. It may enhance listening, demonstrating, questioning and conceptual learning. It can improve children’s confidence and teacher’s credibility (Peters, 2000). Using TV in history class can communicate and enliven historical information, bring a subject to life within the classroom. It may provide accurate information and can promote reflection of a historical event by offering a variety of perspectives. Historical TV for education may have a visual impact and evidence of history. It can show things graphically, it can be informative, it is a reinforcement tool for a particular subject/topic (Peters, 2000).

According to Peters (2000) TV offers an easy intellectual access that helps teachers for delivering content and promoting learning, as it is accessible for children who have difficulties on reading. With TV teacher’s curricular expectations are multi-faceted.

Conclusion

The emergence of TV in human life has brought both benefits and drawbacks. Some researchers argue that TV may influence human’s behavior by promoting violent attitudes. Others suggest that TV can bring benefits, such as representation and portrayal of minorities, wealth affluence, and occupational roles. TV has brought an important impact on literacy and education. It promotes interactive thinking, stimulates attention, and foster cognitive skills. Particularly, for History education, the use of TV may allow students to recall and enliven historical information, and promote reflection and discussions about historical events. It has a visual impact that books do not provide, as it can graphically present content. Throughout history we can see that TV has been an important thread to reading and writing. However, it has not provoked the disappearance of books, magazines or various forms of written text. In the case of History, TV can be a technology to serve (along with books, articles, essays, etc.) learning about past events, as it can bring a subject to life within the classroom (a thing that historical books not always achieve).

References:

Anderson, D. R., & And, O. (1981). The Effects of TV Program Comprehensibility on Preschool Children’s Visual Attention to Television. Child Development, 52(1), 151-57. Retrieved from EBSCOhost.

Bage, G (1997). How can we teach history through Television? Journal of Educational Media. 23 (2-3) 203-214. Retrieved October 10, 2011 from EBSCOhost.

Buckingham, D. (1993) Children talking television: the making of television literacy. London. Taylor & Francis.

Gerbner, G., & Gross, L. (1976). Living With Television: The Violence Profile. Journal of Communication. Retrieved from EBSCOhost.

Peters, J-J (2000). A History of Television. Brussels: European Broadcasting Union

Olson, David (1987). Television and Literacy. In: Manley-Casimir, M. Like, Carmen (eds). Children and Televsion A Challenge for Education. New York: Praeger. 145-152.

Shrum, L.J., Wyer, R, O’Guin, T (1998). The Effect of Television Consumption n Social Perceptions: The Use of Priming Procedures to Investigate Pruchological Processes. Journal of Consumer Research. 24. 447-458.

Wartella, Elen. Television, Cognition, and Learning In: Manley-Casimir, M. Like, Carmen (eds). Children and Televsion A Challenge for Education. New York: Praeger. 3-12.

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The Rise of Cinema

Theatre had been popular for thousands of years before the advent of film.  No doubt theatre had a profound influence on the film industry but photography had a major influence as well.  The magic lantern from the sixteenth century was one of the first inventions to resemble a modern day movie camera (Gray, 2010).  It projected images from transparencies using a candle as a light source.  A succession of technological developments followed the magic lantern that advanced the field of still photography over the next hundred years.  The first motion movie projector, called a zoopraxiscope, was not invented until 1877 when photographer E. Muybridge captured a horse running to determine whether or not it ever had all four legs off the ground (Gray, 2010).

Film, as we know it, was invented in 1893 when Thomas Edison and W. Dickson invented the kinetoscope which showed very short movies, known as peep shows (Sklar, 1994).  In the beginning, this type of entertainment was very popular with the working class, contrary to Edison’s expectations.  Due to the industrial revolution, many immigrants and poor people moved into the inner cities to work, prompting the upper white class to move to the suburbs (Sklar, 1994).  Because the working class was so busy making a living, they preferred going to amusement parks and kinetoscope parlours that provided quick and easy entertainment in their urban communities.  Theatre was known to be more aristocratic.

In 1895, the Lumière brothers, from France, finished the cinématographe which projected pictures to audiences instead of to one person with the kinetoscope (Gray, 2010).  Both of these devices were used to show vaudeville acts on film (Gunning, 1989).  Vaudeville was similar to circus acts like boxing dogs, gun spinners, performing bears etc.  Sklar (1994) says that cinématographe attendees also enjoyed scenes of unusual places and sights that they couldn’t see in their own community.  George Méliès, deemed the father of fantasy, was the first to experiment with special effects by using camera tricks to show people disappearing or objects changing size (Sontag, 1966).  However, until 1906 most films were reality-based, documenting real life or showing taped plays and operas.  Around this time, D. W. Griffith started to produce fictional films by focusing on plot and using camera shots to add dramatic effect (Champoux, 1999; Gunning, 1989).

Technology allowed film to differentiate itself greatly from theatre.  Film is a powerful communication tool due to focusing techniques, editing, camera angles etc. that create more suspense and emotional impact than what we might experience in reality (Champoux, 1999; Sontag, 1966).  Theatre does not have this same control.  Furthermore, manipulation of colour, lighting, sound effects, use of props, scene changes and newer technologies like computer-graphic imaging also distinguish film from theatre (Bay-Cheng, 2007; Gray 2010).  Often, audiences flock to movies because of the technology they advertise like 3-D effects, action scenes etc.  Gunning (1989) said that even early audiences went to see movies because of the technological inventions that were labelled on movie posters like the biograph, phonograph and vitascope.

Other characteristics of film that make it stand out from theatre are production, distribution and copyright.  Films take little time, energy and money to make and distribute to many audiences compared to theatre.  Business men recognized the potential for large profits to be made by copying a single performance and showing it to a wide audience (Allen, 1979).  Due in part to the financial gain from the expansion of the film business, there was a strong drive to protect motion pictures around the beginning of the twentieth century (Allen, 1979).  I believe that the rise from stage to cinema created new controversies over copyright much like the transition from manuscripts to print did in the sixteenth century.  Ong (2002) suggests that the advent of “typography made the word into a commodity” (p. 129).  Theatre such as vaudeville was harder to protect with copyright because the nature of acting allows it to be reinterpreted by other performers in a different style.  Film, on the other hand, can be closely analyzed for duplication as a finished product.

There has been much debate over which is more popular and why, theatre or film.  Sontag (1966) counters Nicoll who said that people prefer movies over theatre because they are more realistic.  Sontag considers theatre as very “real” because of the immediate connection between the audience and the actors.  I agree with Nicoll because movie technology allows the viewer to become more intimate with movie characters at a more personal level than they are with most people face to face.  However, I also see Sontag’s point of view that theatre enables a different relationship between actors and audience.  In theatre, actors are aware of the audience’s reaction (laughing, applauding, heckling etc.) so they can tailor or improvise their acting to appease the spectators.  To me, attending a theatre performance is more of a sensory experience due to the smells and wide views of the theatre.

Eidsvik (1973) and Bolter (2001) suggest that film and other visual technologies influence how we read and write.  For example, we imagine close-ups and camera pans as we read.  Also, writers use line-breaks and fragmented text to create film-inspired effects.  As an elementary teacher, I see various shapes, colours, sizes and layouts of text being used in poetry and picture books to create visual effects.  For example, Robert Munsch uses line-breaks to show that someone is climbing up, up, up a tree in “Up, Up, Down”.  Kong (2005) suggests that poetry was changed by the cultural influence of motion pictures between 1907 and 1918 as movies grew in popularity.  Poems were written with “resonant images, subtly arresting sounds, intriguing characters, and significant story lines” (Kawin as cited by Kong, 2005).  For example, concrete poems are designed in the shape of their subject matter.  Even though concrete poetry has been around since the early days of print (i. e. G. Herbert’s Easter Wings in 1633), it became popular in the 1950s due to authors like E. E. Cummings and S. Mallarmé (Ong, 2002).  This time period was also known as the heyday of the film industry which might have inspired authors like these to engage their readers visually.

Authors do not only need to rely on changing the physical space of text on a page to create pictures in their readers’ heads.  Visual representation of thought in the form of epithets, imagery, similes and metaphors has been around since communication was largely oral.  “Aristotle exhorted the use of mental visualization in composing coherent plot and action, in evoking emotions and in creating clear and rapid realizations in the mind of the audience” (Sadoski & Paivio, 2009).  Word combinations and figures of speech can be used to create detailed images of setting, characters and/or actions in the mind of the reader.

Films have been used as learning aids in education since the 1970s (Champoux, 1999). They can be powerful tools for promoting learning because of their ability to hold viewer attention, to bring the viewer to foreign locations, to realize history etc. (Kuzma & Haney, 2002).  Some research suggests that people learn difficult concepts more easily when they are presented in both visual and verbal form (Salomon as cited by Champoux, 1999; Zull as cited by Felton, 2008).  Teachers who choose to use film in class need to guide students to becoming visually literate.  This means looking for deeper meaning in movies instead of using them simply for entertainment.  Felton (2008) defines visual literacy as “the ability to understand, produce and use culturally significant images, objects and visible actions.”

Film is a unique genre of communication, influenced by the other arts that came before it.  The medium is forever undergoing technological and style changes which both reflect and affect our culture.  Film created “new modes of leisure, behaviour, desire and consciousness” (Sklar, 1994, p. 18) due to the combination of technological advances and the depiction of culture in film.  Today, educators should use this popular medium to engage students who are used to living in a very visual world.

 

The Rise of Cinema
All images in video copied from Flickr’s Creative Commons.

References

Allen, J., T. (1979). Copyright and early theatre, vaudeville and film competition. Journal of the University Film Association, 31(2). Retrieved from: http://www.jstor.org/pss/20687470

Bay-Cheng, S. (2007). Theatre squared: Theatre history in the age of media. Theatre Topics, 17(1), 37-50. doi: 10.1353/tt.2007.0001

 

Bolter, J. D. (2001). Writing Space: Computers, hypertext, and the remediation of print. Mahway, NJ: Lawrence Erlbaum Associates.

Champoux, J. (1999). Film as a teaching resource. Journal of Management Inquiry, 8(2). Retrieved from: http://jmi.sagepub.com/content/8/2/206.full.pdf+html

Eidsvik, C. (1973). Demonstrating film influence. Literature Film Quarterly, 1(2). Retrieved from: http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=2&hid=105&sid=0acee7e3-ac7b-4237-b1eb-7edf2805406e%40sessionmgr115

Felton, P. (2008). Visual literacy. Retrieved from: http://facstaff.unca.edu/nruppert/2009/Visual%20Literacy/DigitalLiteracy/VL.pdf

Gray, G. (2010). Cinema: A visual anthropology. Retrieved from: http://site.ebrary.com/lib/ubc/docDetail.action?docID=10367523

Gunning, T. (1989). The cinema of attraction: Early film, its spectator and the avant garde. In Early Film. Retrieved from:  http://www.english.tamu.edu/pers/fac/bhattacharya/files/cinema_of_attraction.pdf

Kong, Y. (2005). Cinematic Techniques in Modernist Poetry. Literature Film Quarterly, 33(1). Retrieved from: http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=ccd21a0b-1c1d-41cc-84bc-b2dc58099ad7%40sessionmgr112&vid=2&hid=105

Kuzma, L., & Haney, P. (2002). At the movies: A continuing dialogue on the challenges of teaching with film. International Studies Perspectives, 3(1). doi: 10.1111/1528-3577.00081

Ong, W. J. (2002). Orality and literacy:  The technologizing of the word. London: Routledge.

Sadoski, M. & Paivio, P. (2009). Imagery and text: a dual coding theory of reading and writing. Retrieved from:  http://books.google.ca/bookshl=en&lr=&id=7ldvAPEW0IUC&oi=fnd&pg=PP1&dq=imagery+in+writing&ots=PEA6X44b37&sig=u385lFePXJOnSgE5LhiRCCIMjXA#v=onepage&q=imagery%20in%20writing&f=false

Sklar, R. (1994). Movie-made America: A cultural history of American movies. Retrieved from: http://books.google.ca/booksid=0ZSBrQLh1GIC&pg=PA122&lpg=PA122&dq=Sklar+(1994)+movie&source=bl&ots=lpbBbSLvix&sig=suE2ib_XtqPpFwj3FmjGe7mmWms&hl=en&ei=C8OHTtC-J6nSiALHstSdDA&sa=X&oi=book_result&ct=result&resnum=2&ved=0CCMQ6AEwAQ#v=onepage&q&f=false

Sontag, S. (1966). Film and theatre. The Tulane Drama Review, 11(1). Retrieved from: http://www.jstor.org/stable/1125262

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The Shift from Scroll to Codex to Print

Shifts in communication mediums throughout history have affected how people interact with each other and text.  This commentary will discuss how the transitions from scroll to codex to print affected reading, writing and communication.  Communication remained largely oral in ancient times even when the scroll and early codex where introduced into society.  Writing with the scroll and codex was very similar to the spoken word containing mnemonics, aggregation, and epithets (Ong, 2002).  Readers often memorized information from these two mediums as they would memorize an oral narrative to share in public.  Ong (2002) says that “writing recycled knowledge back into the oral world” (p. 117).  Winger (1955) supports this view by saying that manuscripts served as a reference for storytellers.  Print affected mass literacy more so than the scroll or codex because of its wide availability and ease of use.  More people were able to reflect independently and take in more information as they read printed books silently (Clement, 1997). 

The scroll was made up of sheets of papyrus, stitched together to form a long linear writing space that had to be unrolled during use.  It must have been an awkward process to unwind the scroll at the same time as maintaining one’s place in the text while reading.  Scrolls were not very economical because papyrus tended to be expensive and required many rolls to complete a piece of work (Grout, 2002).  The general public could not afford the materials needed to write with a scroll so writing and reading was done by a select few.  Wealthy clergy and political figures paid trained experts, called scribes (often monks), to work with the scroll and its accessories.  Even for the experienced scribes, the scroll was hard to use.  There was no index or page numbers so information was hard to find.  The title would often fall off.  Abrasion occurred due to the constant winding and unwinding of the scroll.  I believe that the scrolls’ impracticality and cost contributed to its lack of success in creating a literate society during this time period.

The codex, introduced in the first century A. D., was cheaper and more practical than the scroll because it was easier to write on, store, transport and read (Clement, 1997).  The ability to turn pages in the codex made reading a more enjoyable task than having to fight against a winding scroll.  Parchment and paper eventually replaced papyrus in the codex which were a “more durable and attractive writing surface” (Bolter, 2001, p. 21).  The cheaper cost of paper stimulated codex production, spreading the medium to more people (Bolter, 2001).  The codex’s smaller size and page numbers favoured storage in libraries where students, teachers and writers could access multiple sources for research. 

The writing process changed as the codex grew in popularity.  In the Middle Ages, certain structures like word division, punctuation, headings, indexes, chapters and critical notes in the margins further differentiated writing from oral communication (Bolter, 2001; Clement, 1997).  Clement (1997) says that these developments made reading easier which changed how people received information.  People were more likely to read themselves than listen to someone else read.  Winger (1955) supports Clement by saying that by the eleventh century, the codex further expanded its readership.  Previously, the early codex’s reader (who was often the author) had a close relationship with the receiver because of the way information from the codex was shared orally.  Information used to be more up for discussion and debate between the reader/author and the receiver due to this close connection.

The relationship between the author and receiver became distant as codex production increased.  Winger (1955) says that between 1100 and 1400 lecturers at universities “recorded and explained their ideas in books … making them known in locations where their voices could not reach” (p. 301).  However, the codex failed at promoting mass literacy.  Often, the codex’s readers were students, professors and scientists who were already deeply interested and involved in the written subject matter.  This was unlike print where people read sources on a variety of topics whether they have experience in the subject matter or not.

Both the codex and print influenced the growth of certain speciality subject areas.  Frost (2011) suggests that the codex helped spread Christianity because it could be read outdoors where the scroll was still often only used inside monasteries.  Due to easy transport, Christians used the codex to persuade others beyond their community to convert to Christianity (Winger, 1955).  Furthermore, the codex differentiated Christian texts from those of pagans and other religions like Judaism which were still written on scrolls (Winger, 1955).  Print helped the field of science advance because exact formulas and descriptions could be replicated (Eisenstein, 1980; Ong, 2002; Winger, 1955).  Ong (2002) says that print was “quantifiable through diagrams and charts and mathematical analysis and removed rhetoric from the centre of academic circles” (p. 127).

The printing press was invented in the fifteenth century due to a response to social, economic, and political demand (Feather, 1986).  Print expanded written subject matter from academic material to books on cooking and recreation (Eisenstein, 1980; Winger, 1955).  Other print mediums such as pamphlets, labels, newspapers etc. were produced and began to surround people in a literate culture.  Although Clement (1997) argues that print did not fundamentally alter the format of the codex, it did have a great effect on how people interacted with text.  Reading became more of a private activity because print was easier to read and books were widely available so they did not have to be shared (Bolter, 2001; Ong, 2002).  People were able to reflect upon more complex ideas when reading privately which encouraged an interior consciousness (Ong, 2002). 

Print changed how authors approached the writing process.  Authors began to write with fixed viewpoints because they didn’t have an immediate public to debate with.  Secondly, knew that their writing could not be revised and was to be read by many which I believe refined their writing.  Thirdly, the increased book circulation allowed authors to be influenced by a greater variety of viewpoints as well as by other people like editors and publishers.  Printed books became more of a commodity than the codex as authors claimed copyrights to their work.

Reading, writing and communication have undergone many changes since the advent of print.  We can’t possibly keep up with all of the topics and books available to us.  Therefore, we must learn to be critical of what we read, especially now as anyone can write and publish material on the Internet.  Many readers still consider the written word as truth because of their experience with books as finalized entities, written by experts.  A benefit of digital text is that it affords debate and collaboration between readers and authors, similar to how the codex used to be shared orally with others.  Since we are still in a transitional period from print to digital text, we are still learning what effects this change will have on the way we communicate. 

References 

Bolter, J. D. (2001). Writing Space: Computers, hypertext, and the  remediation of print. Mahway, NJ: Lawrence Erlbaum Associates.

Clement, R. W. (1997). Medieval and renaissance book production – Manuscript Books. Retrieved from: http://www.the-orb.net/encyclop/culture/books/medbook1.html

Eisenstein, E. L. (1980). The emergence of print culture in the west. Journal of Communication, 30(1), 99-106. doi: 10.1111/j.1460-2466.1980.tb01775.x

Feather, J. P. (1986). The Book in History and the History of the Book. The Journal of Library History 21(1). Retrieved from: http://www.jstor.org/pss/25541677

Frost, G. (2011). Adoption of the codex book: Parable of a new reading mode. Retrieved from: http://cool.conservation-us.org/coolaic/sg/bpg/annual/v17/bp17-10.html  

Grout, J. (Ed.). (2002). Scroll and codex. In Encyclopaedia Romana. Retrieved from: http://penelope.uchicago.edu/~grout/encyclopaedia_romana/notaepage.html

Ong, W. J. (2002). Orality and literacy: The technologizing of the word. London: Routledge.

Winger, H. W. (1955). Historical perspectives on the role of the book in society. The Library Quarterly, 25(4). Retrieved from: http://www.jstor.org/pss/4304464

 

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A Critique of Postman’s View of Technology and Schooling

In his book Technopoly: The Surrender of Culture to Technology, Postman cautions against what he views as a prevailing movement towards a society where technology is increasingly in control of humanity (1992). He describes a world where technology is widely glamorized to the point where even those who he perceives and labels to be disadvantaged by it, including teachers and students, are often unaware of the negative impacts, and are blindly dazzled by technological feats which ultimately leave them worse off than they were before (1992).

While Postman argues that it isn’t the role of a cultural critic to develop practical suggestions, he urges the individual to be a “loving resistance fighter” (1992, p. 182) who “maintains an epistemological and psychic distance from any technology, so that it always appears somewhat strange, never inevitable, never natural” (1992, p. 182). Chandler (2001) classifies Postman’s type of technological determinism as one where technology is viewed to be autonomous, unpredictable, and beyond the control of humans and society. Regarding schooling, Postman yearns for a more humanistic approach, where technology and technical expertise is never the answer. Instead he believes that traditional narratives, symbols, morals, linguistics and the development of a sense of purpose in students should be amongst the main goals of education (1992).

Postman describes technological change as ecological, and claims that “once a technology is admitted, it plays out its hand; it does what it is designed to do” (1992, p. 7). There is some tension in this view in that he also states that a measure of even-handedness is required in the “calculus of technological change” (1992, p. 7). Postman leaves little room for the argument that the computer has a legitimate place in schools, and furthermore believes that “schools should stay as far from contemporary works as possible” (p. 196). Postman argues that students already have continuous and ready access to the popular arts of our own times, and that this overshadows the wisdom of the world before it became a technopoly (1992).

Looking more narrowly at Postman’s world view in the context of computers and schools, he makes the untenable argument that for four centuries, there has been a pedagogical peace between the modes of orality and print in schools, which is suddenly being threatened by the introduction of the computer (1992, p. 10). To suggest that allowing the computer into the classroom will result in the shattering of an idealistic perceived historical view of schooling fails to take into account innumerable changes that have taken place in schools throughout history, from the implementation and removal of segregation practices, new learning theories, to many technologies that have come and gone in classrooms over time. Such a view also fails to take into account the changing dynamics of orality and literacy themselves in the context of how writing developed as a technology over time, and how it continues to be shaped in our era of secondary orality (Ong, 1982).

The fact is that the institution of education is always a function of the present it exists in, and not only has it responded throughout history to the demands society places upon it, but it fundamentally has a duty to do so. Postman stipulates that there is no necessity in considering the computer’s efficiency as a teaching tool, and instead encourages us to understand how it is altering our conceptions of learning, and how computers and television are undermining the old idea of school (1992). The fallacy inherent in this argument is that it necessarily implies that there was a time when our conception of learning was somehow correct. Our modern understanding of literacy goes well beyond learning to engage with content, ideas and forms from the past, but also includes the development of critically reading and writing in a networked world.

Lankshear and Knobel define literacies as “socially recognized ways of generating, communicating and negotiating meaningful content through the medium of encoded texts within contexts of participation in Discourses (or as members of Discourses)” (p. 64, 2006). Rather than distancing education from new forms of technologies and information flows in 21st century society, schools have the responsibility to help students negotiate safely and meaningfully in our increasingly networked world, as well as to encourage critical thinking about both new and historical technologies.

In contrast to Postman, James O’Donnell’s view that doom and utopia appear in history less than we might expect, and that usually there is a necessity for society to muddle through choices, with losses and gains over time (1999) appears more realistic and open to the type of practical questions Postman eschews. Trilling and Fadel believe that the goals of education throughout history have been to “empower us to contribute to work and society, exercise and develop our personal talents, fulfill our civic responsibilities, and carry our traditions and values forward” (2009, p. 12). In this historical context, it is difficult to imagine how students are served in a meaningful way by an education system that ignores the changing realities of the world they live in. Schools are subject to societal and technological changes in much the same way that all corporations, individuals, cultures and other groups of peoples are. Schools have the duty to respond in a way that prepares students for their own reality, not a historical reality.

In Postman’s own words, school is a technology itself, “but of a special kind in that, unlike most technologies, it is customarily and persistently scrutinized, criticized, and modified. It is America’s principal instrument for correcting mistakes and for addressing problems that mystify and paralyze other social institutions” (1992, p. 185). It seems that in the present and in the conceivable future, the natural, and arguably critical role schools need to play is not to resist and ignore technological change as it becomes part of the fabric of society, but to focus energies on ensuring that students develop the skills to think critically and effectively interact with the social and information networks that have become part of their daily lives. While Postman’s book effectively encourages a more thoughtful approach towards adopting new technologies, there are many underlying paradoxes and conclusions drawn that ultimately ignore the realities of an ever changing world, as well as the necessity of schools to respond to such change over time.

References

Chandler, D. (2001, November 9). Technological Autonomy. In Technological or Media Determinism. Retrieved from http://www.aber.ac.uk/media/Documents/tecdet/tdet06.html

Lankshear, C., & Knobel M. (2006). New literacies: Changing knowledge and classroom learning (2nd ed.). Philadelphia: Open University Press.

O’Donnell, J. (Speaker). (1999). From papyrus to cyberspace [Audio recording]. Cambridge Forum. Retrieved from http://media.elearning.ubc.ca/det/etec540/etec540-audio.html

Ong, W. J. (2002). Orality and literacy: The technologizing of the word. New York: Routledge. (Original work published 1982).

Postman, N. (1992). Technopoly: The surrender of culture to technology [Kindle for PC version]. Retrieved from Amazon.com.

Trilling, B., & Fadel, C. (2009). 21st century skills: Learning for life in our times. San Francisco: Josey-Bass.

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Literacy and Orality: Preserving endangered oral languages with literacy

In the book Orality and Literacy by Walter Ong (1982), the author describes how languages have evolved from an oral form to a written or literate form. He not only describes the origin of oral languages and the transitions to literacy, but he also describes the differences in words, dialogue, speech, memory, learning, thought, lifestyle and how information is processed between the two forms of language expression. He does this by comparing oral and written cultures that coexisted at the same time and by comparing periods of transition of individual languages over time. Reading Ong made me think about Canadian Indigenous languages and how Indigenous people are rapidly losing these primarily oral languages as the usual mechanisms of passing on oral languages is no longer working.

Most Indigenous languages were oral at first European contact in Canada 200-500 years ago and they remained primarily oral in nature until about 50 years ago. Compared to the conversion of the first languages globally from oral to literate forms 6,000 years ago (Ong 1982), Indigenous language conversion occurred quite recently. Throughout the history of European colonization of Canada, the primary languages of Canada have been either French or English and Indigenous people were discouraged from using their own languages. This was supported through policies of Indian Act of 1876 that were developed to assimilate Indian children into Canadian society. (Assembly of First Nations, 2007). This Act alone is the biggest contributor to Indigenous language loss in Canada. The Office of the Commissioner of Official Languages (1992), states that at first European contact, there were an estimated 450 aboriginal languages and dialects spoken. The Assembly of First Nations (2007), reported recently that only 53 First Nation languages exist in Canada, and in addition, 32 of these languages occur in the province of British Columbia (FPHLCC, 2010).

Some Indigenous languages remain strong such as Cree, Ojibwa-Anishnaabe and Inuktitut; they are expected to survive because of a healthy base of many fluent speakers. (Assembly of First Nations, 2007; Burnaby, 1996 and Norris, 1998). However, the majority of aboriginal languages in Canada are at risk of disappearing because the majority of fluent speakers for many groups are Elders and fewer and fewer younger people are learning their languages (Canadian Heritage, 2002). In addition, several languages are considered sleeping as there are no fluent speakers currently alive (FPHLCC, 2010).

Leaders in aboriginal communities know that the oral nature of their languages is an important conduit of passing on not only the language from generation to generation but their culture from generation to generation. They can also see that their fluent speakers are disappearing quickly as the vast majority of aboriginal people are fluent in either of Canada’s official languages or both, and fewer and fewer are learning their aboriginal languages. Statistics Canada reported in 2006 that only 5% of First Nations people are fluent in their native language (Statistics Canada, 2008). Losing their language is more than losing the ability to converse in their native tongue; it also threatens the existence of their culture. Research has shown that language is the foundation of culture; take away a language and the culture will erode in the wake. Languages define people; it is the core of their identity and provides a unique way for them to view the world and to express their value and self-worth (NWT Government, 2010). Some have said that many of the troubling mental, physical and health issues that Indigenous people are facing today is related to the rapid loss of their language and culture (FPHLCC, 2010; MARR, 2006).

The solution to preserving their language and culture as seen by many Indigenous groups is through literacy. So they have started to write it down; document their languages in written form. Part of this process involved adapting the standard alphabet to the unique aspects of each language. Thus in a short period of time, they found a way to create a written form of these oral languages. They also use other forms of technology to capture the oral language by recording fluent speaker’s voices, initially through audio tapes and currently with computer based audio visual technologies. First Voices for example is a web-based resource developed in British Columbia used for documenting and archiving Indigenous languages using video, audio and text. In 2011, over 60 Indigenous communities were using First Voices to archive their languages. They have also developed iPod applications for several languages and plan to develop more. (First Voices, 2011).

Due to the dominance of two European based languages and no official recognition of Indigenous languages in Canada, Indigenous language usage for 50 out of 53 languages is in a steady and sharp decline. Through literacy in the traditional form of writing and through computer technology literacy, Indigenous groups in Canada and around the world are currently documenting their oral languages and cultures in an attempt to save them. Many are succeeding, however many have too few fluent speakers to draw upon and too few human and financial resources available to be successful. The Assembly of First Nations however is positive and has a vision that by the year 2027, these initiatives combined with several policy objectives and goals will result in many revitalized First Nations Languages that will be in common use in First Nations homes, communities and nationwide (Assembly of First Nations 2007).

References:
Assembly of First Nations (2007b), National First Nations Language Strategy, Assembly of First Nations, Ottawa, Ontario, July 2007. Retrieved October 2, 2011 from http://64.26.129.156/misc/nfnls.pdf

Burnaby, B. (1996). Language policies in Canada. In M. Herriman, & B. Burnaby (Eds.), Language policies in English dominant countries (pp. 159-219).Clevedon, UK: Multilingual Matters Ltd.

Canadian Heritage. (2002). Aboriginal Languages Initiative (ALI) Evaluation: Final Report. Ottawa, On. Department of Canadian Heritage, February 2003. Retrieved October 2, 2011 from http://dsp-psd.pwgsc.gc.ca/Collection/CH34-12-2003E.pdf

FPHLCC: First Peoples’ Heritage Language and Culture Council. (2010). Report on the status of BC First Nations Languages 2010. Brentwood Bay, BC. Retrieved on October 2, 2011 from http://www.fphlcc.ca/downloads/2010-report-on-the-status-of-bc-first-nations-languages.pdf

FirstVoices. (2011). Language legacies celebrating indigenous culture. Retrieved on October 2, 2011 from http://www.firstvoices.com/en/home

MARR: Ministry of Aboriginal Relations and Reconciliation. (2006). First Citizen’s Forum: Aboriginal Education: Speaking Our Languages. Wosk Centre for Dialogue, March 2006. Retrieved October 2, 2011 from http://www.gov.bc.ca/arr/social/down/first_citizens_%20forum_report.pdf

Norris, M. J. (1998). Canada’s Aboriginal languages. Canadian Social Trends (Winter), 51, 8-16.

NWT Government (2010). Northwest Territories aboriginal language plan: a shared responsibility. Yellowknife, NWT. Northwest Territories Education Culture and Employment. Retrieved on October 2, 2011 from http://www.ece.gov.nt.ca/Divisions/ECE_News/Aboriginal%20Lang%20Plan-%20Final%20Doc%20-%20%2022%20OCTOBER%202010.pdf

Office of the Commissioner of Official Languages. (1992). Our two official languages over time. Ottawa, ON: Office of the Commissioner of Official languages.

Ong, W. J. (1982) Orality and literacy: The technologizing of the word. New York, NY: Routledge.

Statistics Canada. (2001). Aboriginal languages. Ottawa, On.2001 Aboriginal Languages Survey, Statistics Canada. Retrieved on October 2, 2011 from http://www.statcan.gc.ca/pub/89-589-x/4067801-eng.htm

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Commentary #1 — The Judgment of Thamus

Introduction

In his book “ Technopoly: The Surrender of Culture to Technology”, Neil Postman presents Plato’s legend of the wise king Thamus’ response to the invention of writing as an instructive lesson in how societies should think about living in a technological society with “wise circumspection” (Postman, 1992, p.4). In the chapter “The Judgment of Thamus”, Postman critiques societal adoption of new technologies without proper consideration of the blessings and burdens that accompany them. Postman uses the introduction of writing, which he identifies as a powerful transformative technology, to show not simply the culture-altering effect of technology, but also to illustrate the differing views we have about new technologies, and to warn us to consider the consequences of the adoption and cultural integration of technology.
Writing from the late 20th century at a time when new media technologies were also having a profound effect on western culture, Postman provides both a historical understanding of the impact of technology – such as writing – as well as a prescient perspective regarding future innovations like the Internet.
In this commentary, I will review Postman’s analysis of society’s response to technological change, focusing initially on his views on the introduction of writing but leading to a broader analysis of the relevance of his thoughts on technological innovations in the digital age.


The Judgment of Thamus

In the chapter “The Judgment of Thamus”, Postman recounts the legend of King Thamus (as told by Socrates) in Plato’s “Phaedrus”. Early in the chapter, the god Theuth presents his invention of writing to King Thamus, who dismisses it, claiming that writing, while increasing recollection, will damage memory and create false wisdom (Postman, 1992). Although Postman supports this claim, noting that it is “demonstrable that writing has had this effect” (1992, p.4), he also argues that Thamus’ chief error was in failing to recognize the benefits of writing. From the perspective of the 21st century of course, it is difficult for us to consider anything other than the benefits of this well-entrenched technology. However, Postman identifies himself as a “dissenting voice … to moderate the din made by the enthusiastic multitudes” (1992, p.7) and willingly provides an alternative viewpoint.
A key idea of Postman’s that is illustrated in this chapter is that all technologies produce both blessings and burdens for cultures that adopt them. Writing stands as one of the most significant technological advances in human history with benefits that we now take for granted, but the move from an oral to a literate culture did more than provide a new mode of storing knowledge; as Walter Ong observed, it “transformed human consciousness” (Ong, 1982, p. 77). Writing makes us think differently, and changes how we define wisdom. For example, Ong notes that Socrates (through Plato) warns that, unlike wisdom gained in an oral culture, written knowledge cannot defend itself from challenges (1982). Additionally, Postman points out that print emphasizes individualized learning while orality emphasizes group learning and cooperation (1992), an observation also made by indigenous scholars in defense of their oral traditions (Bowers et al, 2000).
Throughout the chapter, Postman argues that societies must negotiate with new technologies based on the understanding that innovations profoundly alter cultures (often in ways that transcend their original purpose), and that we need to admit new technologies with our “eyes wide open” – a challenging task when individual and group perspectives break down into “technophiles”, who cannot imagine what technologies will undo, and “technophobes” who cannot recognize the positive effects of technology. Postman situates his position in the middle, which recognizes both positive and negative consequences of technology, but he also warns that the consequences may not always be immediately apparent. Postman describes the impact of new technology as ecological in that it eventually affects all parts of the ecosystem. To support this he provides examples of new technologies, such as the mechanical clock , whose effect went far beyond the original intent.
Postman also asks the critical questions: “to whom will the technology give greater power and freedom? And whose power and freedom will be reduced by it?” (1992, p.11). These are questions that acknowledge the societal implications of technological innovation. “Knowledge monopolies” linked to specific technologies are created and overturned by new technologies and there will be winners and losers when a new technology becomes integrated into a culture. While the winners are not easy to predict, Postman argues that we still need to pause and think, because “once a technology is admitted, it plays out its hand; it does what it was designed to do”. (1992, p.7).
Conclusion
Postman writes with great insight about the fundamental non-neutrality of technology, and by drawing a line from the invention of writing to computers, he establishes a broad historical context for technological innovation, thereby making his perspective particularly relevant as we now confront the deep social, economic, cultural and educational changes that follow the introduction of new media such as the Internet. As Marshall McLuhan wrote in 1964, “we shape our tools, and thereafter our tools shape us”. Technology is a powerful force that transforms us and restructures our societies.
Postman acknowledges throughout this chapter the challenges of anticipating the consequences of any new technology; however, he still recommends that we think about new technology and err, if necessary, on the side of “Thamusian skepticism” (Postman, 1992, p.5), and to not let the inventors be the only voice in determining the value of their inventions.

References:
Bowers, C.A. et al. (2000). “Native people and the challenge of computers: Reservation schools, individualism, and consumerism,” American Indian 24(2), 182-199.
McLuhan, M. (1964) Understanding media: the extensions of man.
Retrieved from: http://en.wikiquote.org/wiki/Marshall_McLuhan
Ong, W. (1982). Orality and literacy: The technologizing of the world. London: Routledge.
Postman, N. (1992). Technopoly: The surrender of culture to technology. New York: Vintage Books. Retrieved from https://www.vista.ubc.ca/webct/RelativeResourceManager/Template/Imported_Resources/etec540demo_det_course_20070517151759/pdfs/postman-thamus.pdf

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Commentary #1: Module 2 Kim Melvin

During the readings of Module 2: From Orality to Literacy there were many times Ong challenged my previous thinking and presented ideas that I had never contemplated.

I have previously classified myself as a reluctant writer. I find the writing task laborious and unnatural where I have always struggled to put my words on a page. However, I was exposed to literature at an early age and reared in a literate culture. Through Ong’s work, Orality and Literacy, I have discovered that I have, “personally interiorized writing” and it affects my thinking process (Ong, 1982, p. 56).  My internal dialogue, for example, on this assignment has been working and reworking phrases over the last week. Ultimately I have written and rewritten this assignment dozens of times both on my computer, on paper and in my head. As a result, I have discovered that this internal dialogue and the challenge of writing is part of the writing process.  As Ong describes, “The need for this exquisite circumspection makes writing the agonizing work it commonly is” (Ong, 1982, p. 103). I have come to the conclusion that I am not a reluctant writer but an agonized writer in a literate culture. I now believe Ong’s assertion that, “More than any other single invention, writing has transformed human consciousness.” (Ong, 1982, p. 77)

Ong presented an idea that Plato had thought of writing as an, “external, alien technology” (Ong, 1982, p. 80) Plato’s early Greek culture had not internalized writing and therefore, warily regarded writing as a technology (Havelock as cited in Ong, 1982, p.80). I had never contemplated that writing is a technology because I have internalized writing as part of my culture. There are two reasons why I consider writing a technology after reading Ong’s chapters. First, From writing’s earliest development, “writing (and especially alphabetic writing) is a technology, calling for the use of tools and other equipment” (Ong, 1982, p. 80) The earliest writing technology consists of prepared surfaces and tools such as; wax tablets, animal skins, wood strips, paper, styli, brushes, pens, inks and paints (Ong, 1982, p.81). Viewing writing with a mechanized lens makes it apparent that it indeed is a technology. A second reason that I consider writing as a technology is because writing is a complex product that is “governed by consciously contrived, articulable rules” (Ong, 1982, p.81) and a “coded system of visible marks” (Ong, 1982, p. 83). A writer must know how to use the codes and rules for the reader to understand what is meant by the writer. These codes and rules are learned over years of practice. Knowing that writing is a technology as previously stated Sherry Turkle in her article Wither Psychoanalysis in Computer Culture , “technologies are never “just tools.” They are evocative objects. They cause us to see ourselves and our world differently” (Turkle, 2004, p.18).

Another idea presented by Ong that surprised me was writing, in a predominantly oral culture, was seen as an unwanted phenomenon. This revelation was incredible to me. It had never occurred to me that Socrates believed that writing, “is inhuman, pretending to establish outside the mind what in reality can be only in the mind” (Ong, 1982, p. 78) and that writing “weakens the mind” (Ong, 1982, p.78). What surprised me the most was that Socrates’ objections to writing echo current day objections of personal computers. Neil Postman expresses reasons, like Socrates, to be wary about technology.

Postman in the opening chapter of his book Technopoly uses the story of Thamus to express his concerns about personal computer technology just as Socrates used it to express his concern about writing technology. Socrates uses the story to condemn writing technology but Postman describes that Thamus made a mistake. “Thamus’ error is in his believing that writing will be a burden to society and nothing but a burden“ (Postman, 1992, p. 4). Postman’s critique is that there are some that only view the good of technology and there are some that only view the burdens of technology.  What are needed are arguments both for and against technology (Postman, 1992, p.5) and the acceptance that “unforeseen consequences” (Postman, 1992, p.15) will occur. I have been to this point in my career a one-sided supporter of technology and have rarely reflected the burdens a technology can bring. This balanced approach, viewing both the benefits and burdens of a technology, is something that I need to incorporate immediately into my decision-making.

 

References

Ong, W. J. (1982) Orality and literacy: The technologizing of the word. New York, NY: Routledge.

Postman, N. (1992) The judgement of thamus. In Technopoly: The
surrender of culture to technology. (3-20)
New York, NY:Vintage Books.

Turkle, S. (2004) Whiter psychoanalysis in computer
culture?. Psychoanalytic Psychology 21(1), 16-30.

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Commentary 1: From Orality to Literacy: From Whence We Came

The relics of a purely oral culture are evident in today’s world in a myriad of ways. Yet is not until reading Walter Ong’s book, Orality and Literacy, that it is possible to recognize the vestiges of an oral culture for what they are. In most of the world, communication today presents in a much different way than is the case in earlier or remote oral cultures. Chapter Three of Walter Ong’s Orality and Literacy outlines the psychodynamics of orality. Ong compares several characteristics when he examines orally based thought to cultures where writing has been introduced.
One intriguing characteristic is Ong’s comparison of storytellers and bards of the oral culture to the chirographic storytellers of a literate culture. Not only is rhyme and repetition an important aspect of orality, but so is the use of what literate society refers to as clichés. These clichés act as mnemonic devices, or hangers upon which a story can be built. What is particularly interesting is the fact that storytellers in oral societies changed their stories depending on the audience they were addressing. Ong refers to Parry’s research that finds that learning to read and write disables the oral poet (Ong, p. 59). Even though Ong describes true storytelling as non-transferable to a chirographic culture, it could be argued that this is not a characteristic that is unique to oral society. Even in chirographic cultures, storytellers adapt their stories to their audience. This is particularly true of teachers. Once teachers internalize information, it is, in essence memorized. Each time a teacher teaches a concept they become a storyteller, even actor and bring life to that concept. Each time a teacher teaches that concept, the “audience” is different, their mood (student and teacher) and energy levels are potentially different, and the amount of detail may vary according to the response of the audience or the amount of time available. Just because we know how to write, it may not necessarily follow that our ability to tell stories is irreparably damaged. Perhaps our memory does become weaker in that we can refer back to information when we forget. Certainly, the ability to remember Homerian epics has been lost. There are, however, still storytellers in chirographic cultures.
Another point that Ong makes in his discussion of Homeostatis is that only the relevant stories are remembered in an oral culture. (Ong, p. 46) This is true of chirographic societies as well. While history is recorded, it can be revised according to the whims of those in power at a given time, especially if the record puts those in power in an unfavourable light. Those who wrote the Bible told stories to illustrate their points. Sometimes, they couldn’t agree on which version of the story to keep and so you have situations where both versions are recorded. For example, in Genesis there are two creation stories. At the time of Nicea, approximately 300 years after Christ’s death, there was great debate as to the nature of Christ. Those who had less power (such as the mystics) in the church lost their stories in favor of those that were accepted by the then leaders.
One final area that deserves some comment is Ong’s discussion of how an oral culture is empathetic and participatory rather than objectively distanced (Ong, pp. 45, 46). It is true that one can be more objective when writing and even more distanced when reading. It seems, however, that writing can be both distancing and participatory, depending on the purpose of the writing. Conversational writing, in the form of posts in a forum, or tweets in Twitter or even Facebook could be considered to be participatory and even empathetic. Similarly, reading can be distancing just because we enter the world of the writer. If, however, we know there are readers out there because they are responding to our posts, then it seems that reading and writing become entwined and participatory. Reading Ong’s book, however, and writing a commentary are very distancing activities, as described in the section, Orality, Community and Sacral (Ong, pp. 73, 74). Ong’s reference to reading the Bible was particularly interesting because it made the written word oral and so fulfilled the intention of God speaking to his followers rather than writing to them. Thus, writing may well not be quite so isolating. Rather it is an attempt to connect to others.
While all of the characteristics he attributes to both oral cultures and chirographic cultures are very recognizable, it appears that there are possibly a few grey areas. Ultimately, Ong gives a framework for the continuum from orality to literacy. Chapter 3 certainly sets the stage for our further study as we strive to understand the changing spaces of reading and writing.

Reference:
Ong, W. 1982. Orality and Literacy: The Technologizing of the Word. Methuen, London. pp. 31-76.

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Commentary #1 – Orality and Literacy, Chapter 4: Writing Restructures Consciousness

It is quite likely that Walter Ong’s Orality and Literacy (1982) has a broad readership among a multitude of disciplines including linguists, educators, historians, philosophers, and so forth.  My own background in psychology afforded me a cognitive and neuropsychological lens with which to interpret Ong.  In so doing, I formulated a key question before embarking on the reading:  How does writing physically (that is, physiologically) and metaphysically restructure the brain? Or, put another way closer to our current sensibilities:  How does writing restructure the software and the hardware of the brain?

After detailing the history of writing as a technology and the evolution of script and the alphabet, Ong stresses  a finding of Kerckhove’s who found that completely phonetic alphabets, which forms the fundamental code of many writing systems, works very efficiently with abstract thought which is centered in the left-hemisphere of the brain.  In fact, studies of brain activity support the notion that literacy causes physiological changes to the structures of the brain; the amount and location of blood supply to brain structures is different in literate people compared with who are not literate who perform the same phonetic tasks (Castro-Caldas, Petersson, Reis, Stone-Elander & Ingvar, 1998).  Ong goes on to point that it was the development of the phonetic alphabet, by the ancient Greeks and other cultures, that truly democratized script because it was the easiest to learn.

Another notable cognitive restructuring Ong posits is that members of literate cultures have a very strong conception of time whereas, in primary oral societies, there is no need for this awareness.  Indeed, this idea follows logically from the psychodynamics of orality, especially the fact the cognitions of oral cultures were situated in everyday life rather than in abstractions.  With the internalization of writing, a calendar becomes a possible and necessary chart that grounds written material within a carefully developed dating system.  An awareness of time in literate cultures is a significant and pervasive component of conscious thought.

As cultures slowly internalized writing, and the alphabetic coding that is basic, the potential for using the alphabet as a mnemonic tool became possible. In primary oral cultures, formulaic speech patterns were used extensively to aid memory and those formed the structures of oral discourse.  Thousands of metrically designed formulae were available to ancient poets and students of rhetoric.  As cultures progressed toward literacy, a connection can be made to a more systematic method of remembering information that is directly tied to early knowledge of the alphabet.  Essentially, the requirement that alphabets be so well internalized directly leads to an effective memorization technique.

Mid-chapter, Ong makes another thought-provoking observation about literacy:  “Writing is a solipsistic operation” (1982, p. 100).  I find that characterization ironic and somewhat incongruous.  Had he said, “Writing is a solitary operation,” then it would not have been a salient statement.  Nevertheless, solipsism presupposes minimally that we each live in a reality created by our minds and that everything, aside from our minds, is a creation of our own consciousness.  Essentially, the idea is that nothing else exists except our own mind.

Literacy would seem to contradict solipsism completely.  While writing is often a solitary act, it is a process that involves consideration of the reader.  Words must stand on their own, and into the future, and must be composed in a way that set its own context and presents the author’s ideas and arguments as precisely as possible.  Ong does attend to this issue in his characterization of the writer who ‘fictionalizes’ the reader, and the reader who must ‘fictionalize’ the writer.  The imagination must create a conception going in either direction.  This act restructures consciousness as both roles must reconstruct the context of the other.  But if writing is solipsistic, then how can there be more than one role?

At this point, in his discussion on the dynamics of textuality, I would have expected Ong to remark on the use of writing as an intentional cognitive tool.  Granted, writing is primarily used as a communication tool.  Yet, cannot writing also be used to control and shape one’s own cognitions?  If words are indeed tied to death, as Ong notes early in the chapter during his discussion of Plato’s contentions: “…writing is inhuman, thing-like… it destroys memory” (p. 80), then why is there no discussion, for example, of a writer’s intentional decision to write down thoughts that are disturbing?  If words are reductive and lifeless, then cannot the written word be used as a powerful, introspective tool to control and manipulate one’s own cognitions, emotions, values and beliefs?  I find Jean Paul Sartre’s belief that “writing is an existential act” (p. 27, Martinot, 2006) to be a more accurate representation than that of a solipsistic one.

Old book

Image by Augusto Serna. This image is Creative Commons licensed.

Finally, in Ong’s discourse on the grapholect, he makes his most impassioned assertion regarding writing and how it reconstructs consciousness.  He makes a clear argument that grapholects (which are the amalgamation and transformation of many dialects, many vocabularies, and many cultures into one unifying and complete written language) contain innumerable abstract fragments of the minds and thoughts of populace from which it grew.  It is a tantalizing idea that a collective consciousness can, perhaps, be contained and sustained by the grapholect used by a society.  Consciousness is, therefore, not just restructured; it is transformed via the use of grapholects.

References

Castro-Caldas, A., Petersson, K. M., Reis, A., Stone-Elander, S., & Ingvar, M. (1998). The Illiterate Brain: Learning to Read and Write During Childhood Influences the Functional Organization of the Adult Brain. Brain, 121, 1053-1063.  doi: 10.1093/brain/121.6.1053

Martinot, S. (2006). Forms in the abyss: A Philosophical bridge between Sartre and Derrida. Philadelphia: Temple University Press.

Ong, Walter. (1982). Orality and literacy: The technologizing of the word. London: Methuen.

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Commentary #1 The Virtual Library, dream or reality?

internet users at Library of Alexandria

                                      Internet users in the modern Library of Alexandria

The “virtual library” is a dream that many share, something many have imagined but none has  seen. The main features of this vision are a vast, ideally universal collection of information and instantaneous access to that information wherever it physically resides.” (O’Donnell, 1994)

The ideal of a virtual library has been with us since antiquity (O’Donnell, 1994).  Cultures that are dependent on writing have always dreamed of preserving their cultural knowledge in one place.  In his article The Virtual Library: An Idea Whose Time Has Passed, O’Donnell (1994) states that we define a library as “a transmitter of culture from one generation to the next” and a place that is inclusive, static and possible.  The relevant question today is how this dream has changed with the net generation’s attempt to digitize our culture.  Will we now deviate off this long held path and go in a different direction?

O’Donnell (1994) compares the history of this dream to the history of the book by tracing their development from the time of the Library in Alexandria.  He traces Greek and Latin writings and the efforts to organize knowledge to support his opinion:  virtual library as ancient fantasy.  Other cultures and viewpoints are missing in this analysis, therefore this “universal” fantasy is only attributed to Western scholarly tradition.  O’Donnell (1994) makes predictions about the “net community that is coming” that, fifteen years later, seem prophetic and he wonders what will survive of the virtual library fantasy.  He suggests that the components of this fantasy will change.  He predicts that the written word will “weaken” in the face of multimedia.  Certainly, online material is highly hyperlinked, tagged, interactive and not static and are new and better versions of the bibliography.  However, the possibility of connections to video and images lessens the reliance on the written word.  Another prediction is the demise of the author as a single authority which we see now in the growth of collaborative sites such as Wikipedia.  Kelly (2006) predicts that digitized books “will become a web of names and a community of ideas” by strengthening relationships. O’Donnell also points out that discourse will not be fixed or last forever.  In the past, an author could not easily go back and change what was written but that is no longer valid in a world of constant updates easily facilitated by the internet.  The key point that O’Donnell makes is that the very ideal of collecting all cultural knowledge in one place will change.  More importantly, he acknowledges that the old models of expert such as professor, publisher and librarian will disappear if people who fill those roles do not adapt.

“The dream of the virtual library comes forward now, I therefore submit, not because it promises an exciting future, but because it promises a future that will be just like the past only better and faster” (O’Donnell, 1994) but he admits the reality of how it will look is unpredictable.  Because the idea of a digital virtual library seems to resemble the familiar old ideal, it has been embraced but O’Donnell points out that this new library is populated by something that does not resemble the scroll and codex of the past.  It is this change that is most significant and he wonders what it will look like.  The content of the electronic virtual library is difficult to determine.  The primary role of librarians in the past was as curator of what was included or excluded so he asks who will make sense of the vast amounts of information.

The answer that we can provide 15 years later is a combination of public and private companies.  The Google book project launched in 2004 has made the dream of a universal virtual library seem possible as they take on the task of scanning books from research libraries that will become accessible to everyone, not just people with the means to travel to the great libraries (Kelly, 2006).  The Million Book Project is being outsourced to India and China with the aim of making digitized texts available to the developing world (Kelly, 2006) which meets the universal accessibility criteria of a definition of a virtual library according to O’Donnell.  The virtual library cannot function without books so the scanning projects fulfill the role of filling the library with books.  The problem (Kelly, 2006, Grafton, 2007) is the issue of copyright and access to digitized books which in a sense means that private companies in conjunction with publishers may be acting as the new curators, in terms of who has access.

The standard codex book is a relatively stable entity.  In the post codex world, text is unstable due to variations in programming language that render them unreadable (O’Donnell, 1998) or incompatible due to the constant change in software and hardware making it possible to lose data (O’Donnell, 1998, Brand, 1999).  Brand (1999) goes so far as to predict a new “Digital Dark Age” where information will be lost because data is not transferred to the new format.  Brand (1999) states that while more and more digital data is accessible on a global level, the access to information over time is diminishing.   Even with the advent of the “cloud”, storage on remote servers is still subject to access to a computer and the internet and the sustainability of companies like Google to ensure continuing access.  But Kelly (2006) reminds us that while printed books are “immune to technological obsolescence” and people do not want to give them up, they sit alone on the shelf.

Grafton (2007) describes the move to digitize everything as another attempt in a long series starting in Alexandria to create “infotopia” to meet the fantasy of a virtual library. In 1994, O’Donnell predicted that the virtual library of the digital age will not resemble the dream that survived from antiquity and that a new vision will arise because text is no longer static and based on a standard codex book.  Still, books in printed form will continue to occupy the physical space in libraries.  Grafton (2007) suggests that digital forms “will illuminate, rather than eliminate, books” and therefore there will be two paths to information: both digital and physical.

 

References

Brand, S. (1999).  Escaping the digital dark age. Library Journal. (2)

Prpick, S. (Producer)  (2009). The great library 2.0. Ideas, CBC Radio. Retrieved from                 http://www.podcastdirectory.com/podshows/5043003

Grafton, A. (2007). Future reading:  Digitization and its discontents. The New Yorker, Nov 6.

Kelly, K. (2006). Scan this book! The New York Times Magazine. May 14, 43.

O’Donnell, J.J. (1994). The virtual library: An idea whose time has passed. University of Pennsylvania.

O’Donnell, J.J. (1998) Avatars of the word: From papyrus to cyberspace.  44 -49. Cambridge, MA: Harvard             University Press.

Zerubavel, E. (1996). Social memories: Steps to a sociology of the past. Qualitative Sociology. 19 (3).        Retrieved from http://dx.doi.org/10.1007/BF02393273

http://www.flickr.com/photos/emilyjk/889172557/

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Neil Postman’s Technological Determinism

Postman (1992) uses an excerpt from Plato’s Phaedrus in which Thamus, a king of a great city of Upper Egypt, criticises Theuth’s invention of writing, as a starting point for his discussion on the influence of technology on society in general. Although he calls himself a sceptic, who perceives only the disadvantages of technology, he is actually a technological determinist which can be seen in many instances.

Chandler (1995) states that technological determinist sees technology as the only or the most important cause of changes in society. Correspondently, Postman (1992) claims that technology changes habits, views and cultural values. He claims that human minds have been influenced by the technology, which changes human understanding of reality. In other words, ideological bias is embedded in every tool as „a predisposition to construct the world“ (Postman, 1992, p. 13) in a particular way rather than another. This is what McLuhan meant by his famous statement „The medium is the message.“ (Postman, 1992, p. 14) and what Thamus tried to tell to Theut.

Chandler (1995) shows that technological determinists have both arguments for technology being neutral or non-neutral. Postman (1992) uses one of the typical arguments for non-neutrality of technology – the tools determine our view of the world. Additionally, Postman (1992) states that the uses of any technology are mainly determined by its structure. Technology „does what it is designed to do. Our task is to understand what that design is“ (Postman 1992, p. 7). Postman (1992) interprets technology as being autonomous – humans have no impact on technology, which Chandler (1995) declares one of the misconceptions of technological determinism. Bolter (2011) sees technology of writing differently – as „the sum of the technical and social interactions„ (p. 20).

Technological determinism is also present in Postman’s claim that competent users of a new technology become an elite group, who are given undeserved authority, such as Theuth’s pupils will “be thought very knowledgeable when they are for the most part quite ignorant” (Plato, in Postman, 1992, p. 4). Harold Innis calls it „knowledge monopolies“ (Postman, 1992). Additionally, „the benefits and deficits of a new technology are not distributed equally“ (Postman, 1992, p. 9) – technology gives power to some social groups while takes it away from the others. For example, computers have increased the power of huge organizations such as airline companies or banks while disadvantaged masses of people by making them more easily tracked and controlled by powerful institutions.

However, Postman (1992) does not consider it conspiracy, he rather argues that at the moment of introduction of a new technology it is not clear who will be winners and who will be losers. It is a kind of a social lottery in which technology determines who loses and who wins. The reason for that Postman (1992) finds in unpredictability of new technologies – they often develop in a way not intended or predicted by their inventors. According to Chandler (1995), the Postman’s idea of autonomous technology out of human control is one of the features of technological determinism. The opposite example gives O’Donnell (1998) who describes how early Christians used the invention of a codex to preserve the Gospel and eventually gain their social power. After being criticised for technological determinism, Bolter (2011) has tried to declare that writing technologies are not external agents of cultural change, but its integral part that conditions and is conditioned by social and cultural forces. Chandler (1995) confirms that huge technological change is likely to cause social change, but it may or may not be widespread and major. Postman misses to notice that technology is just one of numerous mediating factors in social change, which constantly interrelate and influence each other (Chandler, 1995).

Postman (1992) claims that competition between new and old technologies, as one of the principles of technological change, that is inherent to media since they contain an ideological bias, represents a war between different world-views. This is a total war, which means that the influence of a new technology is not limited to some spheres of human activity, it rather changes everything. „Technological change is neither additive nor subtractive. It is ecological.“ (Postman, 1992, p. 18).

As an example, Postman (1992) describes collision of technologies in school – television vs. print. Students substantially influenced by the biases of television become failures in school being a bastion of the printed word. These students are failures because they are on the wrong side in a media war, but in time, they may be considered a success. Similarly, what Thamus called the „conceit of wisdom“ (Postman, 1992, p.4) eventually became the form of knowledge appreciated by the schools.

Postman (1992) also considers implementation of computers in schools. Since computers favour private learning and individual problem-solving, he poses the question: „Will the computer raise egocentrism to the status of a virtue?“ (Postman, 1992, p. 17) As recent development of collaboration tools and social networks shows, Postman was wrong, but this is aligned with his claim that technologies have unpredictable developments.

According to Postman (1992), the burning question for educators about the computer is not whether it is efficient as a teaching tool. The most important question is in what ways it is changing our conception of learning and school. Postman (1992) has tried to answer the question with a help of the judgement of Thamus who conveys the same message as Harold Innis – that new technologies change our interests, our symbols and our community.

It has been showed that Postman (1992) exposed some weaknesses typical for technical determinists, such as understanding technology as a cause of social changes and as an autonomous force. However, the value of his ideas lies in suggesting potential causal relationship previously overlooked, for which Chandler (1995) praises all technological determinists. Also, by using Plato’s Phaedrus as a basis for his discussion on influence of technology on society, Postman points out that this issue has been crucial to people through the history and that it requires our further consideration.

Resources

Bolter, J. D. (2011). Writing space: Computers, hypertext, and the remediation of print [2nd edition]. New York and London: Routledge.

Chandler, D. (1995). Technological or Media Determinism [WWW document]. Retrieved from http://www.aber.ac.uk/media/Documents/tecdet/tecdet.html.

O’Donnell, J.J. (1998). Avatars of the word: from papyrus to cyberspace.Cambridge, Ma: Harvard University Press.

Postman, N. (1992). Technopoly: The Surrender of Culture to Technology. New York: Vintage Books.

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Oral Qualities in Mark Antony’s Speech

"Et tu, Brutus?"

Shakespeare clearly understands the power of the spoken word.  In Julius Caesar, Mark Antony’s famous rhetorical speech at the funeral includes several specifically oral qualities that contribute to his power of persuasion.  An “orally attuned audience,” such as would have existed in Caesar’s world, would be listening carefully for cues about points are important while at the same time expecting to participate in the oratory (Connors, 1986; Gilbert, 1997; Schaeffer, 1996).  A speech in primary oral culture is a collaborative affair between speaker and audience even if the audience is not aware of the fact (Garcia, 2001; Gilbert, 1997; Ong, 1980).  As Connors (1986) suggests, a passive oral collective consciousness made people “peculiarly receptive to certain sorts of carefully wrought oral persuasion.”  This allows speakers to manipulate their listeners, even to the point of “bewitching” them (Connors, 1986, McLuhan, 1962).  Mark Antony casts a powerful spell indeed.

Orators were often leaders in their communities and highly regarded (Connors, 1986).   Their words sometimes took on a magical undertone when the audience was highly engaged and entranced by the rhythm of the delivery and the power of the oral-aural experience.  If Brutus had understood this, he would not have made the fatal mistake of allowing Mark Antony to have the last word on the day.  Mark Antony takes advantage of his position on the agenda to great effect and the crowd stirs itself into an angry mob.

In a primary oral culture, the spoken word is a kind of signature on an oral contract.  It bolsters the credibility of the speaker (Ong, 1982).  Mark Antony uses this oral quality to build the good character of Caesar when he says, “…the word of Caesar might have stood against the world.”  When he says, “I am here to speak what I know” he is trying to gain the trust of the audience through leveraging his “oral signature” against Brutus’ without directly attacking Brutus.

Mark Antony capitalizes on the collective consciousness by coming down from the podium to join the crowd around the coffin.  An important aspect of speaking in front of a crowd is physical presence and body language (de Vet, 2008; Ong, 1982).  Mark Antony uses his physical presence to communicate a bond with both the crowd and Caesar, thus cementing his relationship to his audience.  He brings the crowd together to focus their attention on the reality of the dead body of Caesar.  By mixing with the crowd he becomes one of them, underscoring their mutual feelings without actually saying anything. 

Throughout his speech, Mark Antony uses repetition to drive his message home to the audience.  He speaks of Brutus as “honourable” many times and in this way, he exonerates himself from blame for inciting the crowd to violence against Brutus.  His intention is that people will remember how much he emphasized Brutus’ honour.  Another important repeated message is that Brutus thinks Caesar was ambitious.  Mark Antony refutes Brutus’ argument by providing multiple examples of Caesar’s generosity, his empathic connection to his people, and his refusal of a “kingly crown” offered to him by Mark Antony himself.  With formulaic repetition, he exploits the power of the logos.  Every reference to Brutus’ argument that Caesar’s ambition caused his death is followed by an example of Caesar’s goodness.  These “truths” are then followed by a question for the crowd, “Did this in Caesar seem ambitious?”

By questioning the audience in this way, Mark Antony is inviting them to participate in a kind of dialogue which then engages their emotions.  Rather than telling them that Brutus is a murderer, Mark Antony allows them to make up their own minds about Brutus’ actions.  In so doing, he disengages himself from accusing Brutus while planting the seeds of anger.  Mark Antony mentions mutiny and rage in the context of opposing it, but in the process, he puts an idea in their heads that may not have been there before. He says, “let me not stir you up to such a sudden flood of mutiny” when in fact, this is exactly his intention.  Mark Antony again appeals to the crowd’s emotional state by saying, “O, now you weep; and I perceive you feel the dint of pity:  these are gracious drops.”  He allows the crowd to feel sad about the death of Caesar, making them vulnerable to the emotion of anger over the loss of their leader.  Ong (1982) makes the point that engaging people’s emotions helps them remember the story.  It also helps make the story resonate with the audience and brings them over to the speaker’s side (Duarte, 2010).  In the case of Mark Antony, he wants to convince his audience of Brutus’ evilness while distancing himself from that opinion.  Shakespeare very cleverly achieves this for Mark Antony.

Whether Shakespeare deliberately incorporated features of oral culture into his amazing speech for Mark Antony is unknown, but he does manage to capture the essence of primary orality convincingly.  His gift as a talented wordsmith gives us the opportunity to revisit a past that can never be restored.

 References

Connors, R. J.  (1986).  Greek rhetoric and the transition from orality.  Philosophy & Rhetoric, 19(1), 38-65.

de Vet, T.  (2008).  Context and the emerging story:  Improvised performance in oral and literate societies.  Oral Tradition, 23(1), 159-179. doi: 10.1353/ort.0.0020

Duarte, N.  (2010).  Resonate:  Present visual stories that transform audiences.  Hoboken, NJ:  John Wiley & Sons.

Garcia, J. F.  (2001).  Milman Perry and A. L. Kroeber:  American anthropology and the oral Homer.  Oral Tradition, 16(1), 58-84.  Retrieved from  http://journal.oraltradition.org/files/articles/16i/Garcia.pdf

Gilbert, A.  (1997).  Techniques of persuasion in Julius Caesar and Othello.  Neophiologus, 81(2), 309-323.

McLuhan, M.  (1962).  The Gutenberg galaxy:  The making of typographic man.  Toronto, ON:  University of Toronto Press.

Ong, W. J.  (1982).  Orality and literacy:  The technologizing of the word.  New York, NY:  Routledge.

Ong, W. J.  (1980).  Literacy and the future of print:  Literacy and orality in our times.  Journal of Communication, 30(1), 197-204.

Schaeffer, J. D.  (1996).  The dialectic of orality and literacy:  The case of book 4 of Augustine’s de doctrina christiana.  Modern Language Association, 111(5), 1133-1145.

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Commentary #1- Role of technology in informing and transforming culture

The rapid development of digital technologies and their impact not only on language and literacy issues but on our society in general, prompt us to examine and question the implications of such development in our lives and on our role as educators in facilitating media literacy.  

Postman (1992) addresses some of these issues in his article “Technopoly. The surrender of culture to technology”.

Firstly, the article should be placed in context – it was written in 1992, the same year that the internet exploded in popularity. As a result, the article is like an interesting little time capsule into pre-internet thinking, beliefs and fears. The internet’s rapid growth must have seemed daunting and would certainly have warranted a word like ‘dangerous’ from someone who was a technophobe anyway.  

Postman seems to be concerned that literacy will fall by the wayside while in fact it has continuously evolved. Literacy no longer relates only to written text but to the deciphering of symbols, signs and visual narratives in all forms of media. Semiotics is the new form of literacy and deciphering these signs is often an unconscious act regardless of the level of education.

According to Kellner and Share (2005), “There is expanding recognition that media representations help construct our images and understanding of the world.” (Kellner & Share 2005, p.370)

While it may have been hard to see the subtle nuances at the time, it is evident that technology serves the text as much as the text serves technology and rather than destroying literacy and culture, technology has informed, evolved and transformed them.

Postman’s (1992) other concern is related to oral learning and narrative. While computers and the internet may have seemed like a one-sided, individualistic way of learning in 1992, I do not think the same can be said today.  In fact, with social media, blogs and online educational forums, the opportunities for personal story-telling, interactive learning and dialogue have increased. In 1992 you could have had a discussion in a classroom of 20 people, now you can discuss a topic with a limitless amount of people across the world. This opens learners up to new ideas, geographical and economical contexts and a continuing dialogue that extends beyond the classroom.

Therefore, technology is a ‘conduit’ of culture. Being aware of multiple perspectives is of great advantage because as stated by Kellner and Share (2005) state that “The ability for students to see how diverse people can interpret the same message differently is important for multicultural education, since understanding differences means more than merely tolerating one and other.” (Kellner & Share, 2005, p.375)

Such a process also attests to the democracy of the internet. Social media is very much tuned in to the ‘experience of the masses’. Governments are brought down by everyday people–Wikileaks and uprisings in theMiddle East.

Davis(2011) advises that both educators and students should be aware of “how the tools of technology will facilitate their learning.” (Davis, 2011, p.47).

As educators, we should look at technology as a way to provide the type of support to the students that is as close as possible to the support that we would have provided when working individually with a student.

Another concern that Postman raises is related to pedagogy and didacticism. I do not agree that technologies need to compete in an educational environment (Postman 1992, p.16). Just because an e-book is electronic, does not make it any less of a book or any less successful at fostering literacy or providing information in a logical format.  Books were written to store knowledge – is knowledge at risk of being lost when stored on computers? While paper book sales are still on the rise, eBooks are quickly surpassing the paper book sales.

What is also important to consider is that nowadays, as asserted by Säljö (2010), “Information in the social memory is not just easy to access; it is also searchable and analysable in ways that we have not seen before. (Säljö, 2010, p.61). In fact what computers do is that they take away the autocratic power of the academic. They are no longer the central source of information and knowledge. On the internet, ‘experts’ are abound and with many opposing views – this actually encourages students to question issues rather than take them on without much personal thought or interaction. This process makes education a lot more dynamic.  User generated content forums like Wikipedia allow people to freely express and share their opinions while transcending geographical boundaries. With proliferation of information, we are all experts.

In addition to that, as Säljö (2010) states, “The new media situation entails that we now have access to information from a multitude of sources. We have to be selective and learn to disregard much of what we hear and see. We have to preselect on the basis of interest and relevance”. (Säljö, 2010, p.60).

Consequently, the technology affordances are not simply supporting our learning but also transforming not only how we learn but also how we define and interpret our learning.

With social changes and development of our societies, literacy practices evolve and therefore we expect that through the new digital technologies we should be able to communicate using a variety of methods and strategies including images, sound, video and text and be in a position to gather, analyze and document information more effectively and efficiently than before. As “global citizens”, the new and varied ways of communication should enable us to make more informed decisions about present and future practices and choices as they evolve. 

Kellner and Share (2005) state that “if education is to be relevant to the problems and challenges of contemporary life, engaged teachers must expand the concept of literacy and develop new curricula and pedagogies. (Kellner & Share, 2005, p. 370)

As educators we need to keep abreast of new and evolving literacy practices and assume full responsibility for developing our own ability to use multimedia technologies to address these new developments and reflect them on curricula development and pedagogical approaches.

 References

ComputerHistoryMuseum(2011) Timeline for the Supercomputing 97 Conference Retrieved on September 29, 2011 from: http://www.computerhistory.org/internet_history/internet_history_90s.html

Davis, R. (2011) Understanding Technology Literacy: A Framework for Evaluating Educational Technology Integration                                                                                     TechTrends September/October 2011. 55 (5) p.45-52

 Kellner, D. & Share, J. (2005) Toward Critical Media Literacy: Core concepts, debates, organizations, and policy                                                                                                                Discourse: studies in the cultural politics of education September 2005, 26 (3)  p.369/386    

Postman, N. (1992) Technopoly. The surrender of culture to technology                                 Random House Inc.,New York

Säljö, R. (2010) Digital tools and challenges to institutional traditions of learning: technologies, social memory and the performative nature of learning                                     Journal of Computer Assisted Learning doi: 10.1111/j.1365-2729.2009.00341.x        Blackwell Publishing Ltd. 26, p.53–64

 

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Commentary 1: Technopoly Today

In Postman’s (1992) Technopoly: The Surrender of Culture to Technology, the argument of whether technology makes people “cease to exercise their memory and become forgetful” is addressed. The need for educators to scrutinize their technology use is very important as we experiment with new ideas and innovations, in addition to a new type of learner. Technological inventions and innovations, including educational technologies, have constantly been developed throughout man’s time on Earth. Some of these technologies are improved over time while new ones replace some of the old, altogether. Postman proposes that we do not immediately accept new technology as it may harm us more than we know, or even think about. The issue of technology acceptance has risen in education circles as we have recently moved into the information era.

Amiel and Reeves (2008) acknowledge the benefits of technology in that “educational technologies are often viewed not only as solutions to real or perceived inadequacies of traditional instruction, but also as tools for reducing the inequities in educational opportunities around the world”. These technologies, including widespread computer use, make it easier for teachers to communicate with students in far off places with little access to traditional education. Classroom and library technologies make information easier to access and support learning at school and at home. However, Amiel and Reeves (2008) note that, “the tool itself will not change the educational system or even implicitly encourage new pedagogy.” New technologies are tools for change but do not create change by themselves. Computer use in classrooms is being researched in schools around the world but educators cannot seem to agree on their place or purpose in the classroom. Further research needs to be done as new technologies are introduced into schools and society.

Computer technology currently plays a support role in education. The degree of the role it plays should be determined through sound pedagogical practice. Amiel and Reeves (2008) state, “Far too often, researchers are tempted to adapt the educational environment to a new technique or device.” In the case of pencil and paper, this adaptation worked well for many years but the shift to computer technology is still on the table for debate. On the downside, Papert (1980) contends the implementation of computers in classrooms may lead to less human association and exacerbate existing class economic distinctions. On the other hand, Spector (2001) observed, “Educators can represent a great variety of complex phenomena in school settings that would have previously required expensive field trips and only limited opportunities for interaction.” Postman (2008) suggests teachers cannot afford to be technophiles as not every new device will produce the results that were originally intended. Teachers should work together with researchers to weigh the advantages and disadvantages to determine the best practices for technology integration in the classroom.

Learners have changed over time with the advancement of technology. As youth have shifted from working on farms to learning in school and being constantly “plugged in” there has been a transformation in learning paradigms. In Plato’s Phaedrus (Postman, 1992), Thamus is concerned that pupils will, “receive a quantity of information without proper instruction.” We are faced with the same dilemma today in the information era. Students constantly have any information they wish at their fingertips through wireless technology and smartphones. Educators have to teach students how to judge between valuable information and the insignificant. A benefit of the internet is that it allows anyone to publish his or her work without discrimination but a downfall is that much of the information posted is unreliable or inaccurate. Teachers play a role in teaching students to be critical of everything they read, especially when it comes to online publishing.

Postman (1992) wrote, “A new technology does not add or subtract something. It changes everything.” He continued to explain how the printing press changed the way we read and distribute information. We have now entered another major change with worldwide internet use. Important questions remain unanswered in regards to the future of educational technology. What are the long-term effects of lengthy screen time? How does technology use affect learning and memory? How do we compensate for inequalities in access to technology, among different demographics? Moreover, how do we pay for the implementation of the most advantageous technologies in schools? Until these and other related questions are addressed, educators need to be cautious in how they implement technology, and sometimes, even force it upon their students. Some technologies like interactive whiteboards have shown to increase class participation and teach to multiple intelligences but they are also in many classrooms where the teacher only views the technology as a touch screen. Without proper professional development, administrative support and constant guidance, profitable tools will go unused. Our 21st century learners expect their teachers to model proper technology use and teach critical thinking skills, which in turn will assist them far beyond the walls of the classroom.

Bibliography

Amiel, T., and Reeves, T.C. (2008). Design-based research and educational technology: Rethinking technology and the research agenda. Educational Technology and Society. 11 (4). p. 29-40

 
Papert, S. (1980). Mindstorms: Children, Computers, and Powerful Ideas. New York: Basic Books. p. 19-37

 
Postman, N. (1992). Technopoly: The Surrender of Culture to Technology. New York. Vintage. p. 3-20

 
Spector, J.M. (2001). An overview of progress and problems in educational technology. Interactive Educational Mutimedia. (3). p 27-37

 
Ong, W. J. (1982). Orality and literacy: The technologizing of the word. New York. Methuen.

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The Technology of Text and Writing

Speech echoes within the self, and is based on immediate thoughts, built upon interior structures and resonating in the present moment of dynamic sound.  Yet, in order to move beyond the “now” and the limitations of immediacy within a limited frame of reference, technology is required.  Technology enables us to extend our bodies and utilize tools to go beyond our current space into the unknown and extend our curiosity.  As ancient societies sought to preserve their memories, develop new methods of learning and understand different cultures, writing was developed, culminating in the invention of the alphabet.

Writing is a technology, requiring tools, particular surfaces, and specialized substances to ensure durability.  It is a transforming invention, since, according to Ong (1982), it reduces dynamic sound to a quiescent space separating the word from the living presence, thereby removing it from the moment of creation and preserving it.  This invented human technology, as defined by both Walter Ong and Marshal McLuhan (Jackson, 2006), is the material representation of language which goes beyond a set of symbols.  Rather, writing provides for the augmentation of storage, preservation and accuracy of language and memory.  It is a profound technology that not only transforms speech, but also all forms of human interaction, thought and sense of existence.  Oral and aural methods of communication are thereby transformed into a visual object, which is external and in contrast to sound, outside of the body.  This enables a transformation of speech, thought and concept of existence.

Ong (1982) writes that, when the ancient Greeks developed the first alphabet which included vowels, they did something of major psychological importance.  Not only did it give them an advantage over other ancient cultures, the transformation of sound into a visual alphabet provided an abstraction from the vocal world into purely visual components existing in a spatial plane where human sound elements were transformed into letters and letter combinations.  This reduction of sound enabled both the ability to translate other languages, but also provided the technology to move beyond pictures or simple symbols with the deconstruction of each element of sound into its simplest element.  It also simplified learning by providing a standardized visual system of elements of sound, which together produced words, thereby impacting perspective.

In Phaedrus, Socrates speaks of his worries that writing will transform perspective.  Hence the preserved image replaces the true image and the sense of what is real is transferred from a primary reality to a technological manifestation. (Churchill, 2003) In this, writing can be seen as one of the most momentous inventions, since by the transference of speech into the visual, thought is also transformed, and with this, perception and understanding.  In societies based on Orality, the voice and ear are the primary senses through which learning and communication take place.  This is the most natural process, since as humans, we learn to talk and listen far earlier than we learn to write.  What is significant about the transformation from Orality to Literarcy is that sight now becomes an integral part of understanding.  Through sight, we are more able to move beyond the internal experience to a more external perspective.  This provides a connection between the objective and subjective fields of perception and understanding of the relationship between the world and an object, and the self in relation to the objective world.

Ong (1982) states that writing transforms interior consciousness.  It does not well up in the unconscious, a characteristic of the immediacy of sound, but rather through an alienation from the natural, resonating once the alphabet and rules of grammar have been internalized.  In this alienation from the natural, there is a sense of estrangement from self, and according to Gendron (2004), in order to write, the author must, in some sense cease to be, and exist in an empty space.  Writing is therefore outside the subject, similar to Heidegger’s concept of the forward and outward projection of the self. (Gendron, 2004)  The technology of writing thus provides the abstract space within which rational thought and self-reflection can take place.  Yet despite the alienation from the natural, there is a relationship between the spoken and written word.

In researching the relationship between speech and writing, Stähler (2003) describes the spoken word as an expression of a thought, and the written word as an image of the thought.  The image created by writing is further from the thought than the speech, and requires space.  Speech is an instantaneous creation of a sound based on a thought, so it does not require space, is much more natural and exists only as long as the sound persists.  Conversely, writing is the manifestation of a memory that goes beyond the “now” and reveals the passage of time.  With a deep awareness of the passage of time, and an acute sense of past, present and future, deeper consciousness is possible.  This transformation of thought and perception reveals the profound impact of writing as a technology on the human mind and existence.

The revolutionary act of creating a visual representation of language is such a profound augmentation of language and memory that it produced incredible transformation in society.  There is much research to support the notion that writing produced modernity, modern science, and even formal reasoning. (Jackson, 2006).  Since formal reasoning depends on the externalization of thought, it cannot exist without writing or the internalization of writing based on a tradition and culture of literacy.  Gendron (2004) describes Blanchot’s concept of self-estrangement as a requirement of writing, by stating that in order, to write, the author must give him/herself over to the work and in some sense become the work.  In this way, writing transforms our reality and we become the words and exist within the text.

The development of the alphabet, wherein words transformed out of sound into a visual sign, is a profound technological development that led to the development of rational thinking, an extension of memory as well as a transformation of perspective and sense of self.  This technology is perhaps the most significant invention in the history of humanity.  Not only did it introduce the modern, but it changed the way in which we experience time, consciousness and our existence.  Writing, as a technology, enables us to extend our thoughts beyond the present moment, express our ideas in a powerful visual form that provides greater depth of understanding, a universal means of communicating sound visually through the alphabet, as well as a separation of the object from the viewer.  This enrichment of human consciousness and intensification of the interior thought processes, coupled with an alienation from self, provide greater insight into what it means to be human as well as the intricacies of human thought, experience, psyche and curiosity.

 

Works Cited

Churchill, J. (2003). What Socrates Said to Phaedrus: Reflections on Technology and Education. Midwest Quarterly, 44(2), 211.

Gendron, S. (2004). “A Cogito for the Dissolved Self:” Writing, Presence, and the Subject in the Work of Samuel Beckett, Jacques Derrida, and Gilles Deleuze. Journal of Modern Literature, 28(1), 47-64..

Jackson, T. E. (2006). The De-Composition of Writing in “A Passage to India.”. Journal of Modern Literature, 29(3), 1-18.

Ong, W. J. (1982). Orality and literacy: The technologizing of the word. London: Methuen.

Stähler, T. (2003). Does Hegel Privilege Speech Over Writing? A Critique of Jacques Derrida. International Journal of Philosophical Studies, 11(2), 191.

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Ong’s Chapter 4 – Writing restructures consciousness

Do people who originate and develop in a solely oral culture ever reach the quality of thought that is achieved by those who originate and develop with writing in a literate culture? Walter J Ong, in his book Orality and Literacy, wouldn’t agree with the aforementioned hypothesis. In Chapter 4 entitled “Writing restructures consciousness” Ong states that writing is artificial is not to condemn it but to praise it. It is utterly invaluable and indeed essential for the realization of fuller, interior human potentials. Writing heightens consciousness. (Ong 2002, p. 81). Ong therefore believes that writing is a technology which has fundamentally changed that way people think, allowing us to become more analytical in our thoughts. People can argue the hypothesis but there is no debating the issue that literacy can only enhance the learning experience and as educators, we can incorporate some of his beliefs into our teacher to help students reach their full potential.

  • Introduce writing at an early age to allow the students to acquire the writing skills necessary to permit them to advance to writing critical analysis skills. Ong states that we need to provide as much writing practice, across all subjects, as we can for students to gradually move towards writing critically (Ong 2002, p. 81). Additionally, literacy needs to be stress across the curriculum, not just in the English (Language Arts) classroom setting but also, the maths, sciences, socials studies settings. The more proper writing practice that students are exposed to, the more likely they will be able to achieve the critical analysis stage of writing.
  • Allow students sufficient time and feedback required to achieve the critical analysis level of writing. Too often as educators, we are hastily moving through the curriculum and not allowing time for feedback and reflection. Jack Goody points out in his book The Domestication of the Savage Mind, backward scanning makes it possible in writing to eliminate inconsistencies. Unlike oral cultures, writing, once uttered, outered, put down on the surface, can be eliminated, erased, changed (Goody 177, p. 128). Writing is a process that transcends time, allowing the creator to go back to change, edit and rethink. There is no equivalent for this in the oral performance, no way to erase a spoken word; corrections do not remove an infelicity or an error, they merely supplement it with denial and patchwork. Allowing students to plan, organize, write, edit and revise is the benefits writing has and too often enough, students are given that opportunity to fully appreciate this process allowing them to achieve the critical analysis level of writing.
  • When an educator is selecting text, he/she must bear in mind that students need be exposed to sound, fact-based literature that is clearly written. Unlike oral work in writing work, Ong states that the author might be challenged only if he or she could be reached but the author normally cannot be reached in any book (note: some authors are available in this day and age through the internet but I digress). There is no way to directly refute a text. After absolutely total and devastating refutation, it says exactly the same thing as before (Ong 1982, p. 78). The more fact based and less opinionated the literature, the more room for student creativity and critical thinking. It’s not to say that the writer’s opinions do not matter or force students to think critically but over exposure to such biases will start to form in the minds of the students. Ong also suggests that writers need to make themselves clear without gesture, without facial expression, without intonation, without a real hearer, you have to foresee circumspectly all possible meanings a statement may have for any possible reader in any possible situation and you have to make your language work so as to come clear all by itself, with no existential context (Ong 1992, p. 102-103). This is the challenge of the writer (and the educator when selecting literature) to make sure that any material that is used by students is written in a way that the message conveyed is exactly the message that was intended

I agree with Ong in the importance of having a literate education system is invaluable and indeed essential for the realization of fuller, interior human potentials and thus, allows our students to acquire writing critical analysis skills that is essential in the 21st century workforce. However, I do believe in the value that orality plays in this too as many of the knowledge acquire for individuals (especially at an early age) comes from the senses of eyes and ears. The challenge for educators is to try an balance the orality and literacy in our education system to maximize the benefits for students to achieve success and obtain information to allow them to critically analyze.

References
Goody, J. (1977). The Domestication of the Savage Mind (Cambridge, Cambridge University Press, 1977)

Ong, W. (2002) Orality and literacy: The technologizing of the word. London: Methuen.

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