Comparison of Ingenia and UBC

I have decided to compare and comment on two very different pitches: Ramona’s from Ingenia and Ted’s from UBC.


Ramonacame across and a capable and confident speaker. The pitch was well-paced and easy to listen to and follow. Her credentials are high and she seems to have a strong team working with her. I found it interesting that due to the competitive Canadian and US markets and a decrease in spending, Ingenia has shifted their focus oversees to Vietnam. I do see that there is a need in Vietnam (and other countries in South East Asia) for e-learning programs, and I believe the market there is ready, I just wasn’t convinced from this pitch that Ingenia was the one to do it. Although they have already partnered with Vietnamese software firm, they admitted to not having much experience in Vietnam. Their goal, however, is clear: they want to establish themselves as a major learning services provider in Vietnam.


I was wondering who would be creating the curriculum for these courses as I believe that there are many cultural differences that must be considered when developing courses for another country. As an EVA I am intrigued by their idea, but I would definitely need to know more information about exactly how they are going to carry out this plan. I wanted to know more about the company and what they are doing in Canada so I found their website and noticed that they have since acquired many more Canadian clients.

I also noticed this update:

August 2009– Ingenia is pleased and proud to be involved with the 2010 Winter Olympics. The City of Vancouver has awarded Ingenia with a contract to design and develop classroom training for over 200 protocol officers.




Ted Dodds is clearly an intrapreneur who has been continually asking the question: “Where is the better business in this?”  Ted is extremely capable and he displayed confidence in what UBC has already accomplished and the level of success they hope to achieve in the future.  I was very engaged throughout the interview.

There is clearly a huge amount of support for the continuously developed e-learning strategy. The five Vice Presidents, faculty members of UBC, and members of the community work together to evolve and give voice to this strategy. This has been done through various methods such as an annual town hall meeting, conferences, meetings and monthly newsletters.

 This model is obviously feasible and has already shown a high level of success. There continues to be a demand for e-learning from the community and the innovators or “partners” are working within the various faculties in order to assist and develop the most up-to-date resources available.


Looking towards the future, Open Source software and a Community Source system connected with other universities are being discussed. Their destination is clear, with the objective being to making the best decisions for the faculties and the University, while continuing to raise the bar. I think many Universities could learn from what UBC has achieved so far in e-learning. As an EVA I would definitely support this kind of project at my University.


1 David Vogt { 09.16.09 at 8:50 am }

Good commentary. Regarding the presentation by Ted Dodds, a number of students have been impressed by him – particularly the confidence and poise that he exudes so naturally. As an EVA you’ve got to remember that these qualities don’t make him an “entrepreneur”. Ted is first and foremost a great politician – necessary in a pressure-cooker like UBC. An EVA has to look beyond polish, packaging and statements of achievement to the true business behind those. I’m not saying that Ted isn’t an entrepreneur, only that you haven’t convinced me of this from your analysis…

2 Ashley Jones { 09.16.09 at 5:39 pm }

Thanks David, I see what you mean!

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