Guy talks about his book, the “Art of the Start”. Youtube has various talking Guy Kawasaki clips but the first listed is short and sweet. In contrast to David Heinemeir, he emphasizes creating meaning rather than profit as being core to a business. Sure, David also alludes to fixing little problems, making the world better, and improving the quality of life. The book has a chapter on pitches for different purposes and humourous suggestions such as making the presentation font big for the eyesight of those successful but usually older venture capitalists who will be watching.  One possible way of reading content on inter/intrepreneurship online is to look for it in books 24×7.