Ingenia pitch

Ingenia-training Pitch


One of the strengths of the pitch is company president, Ramona Materi.  She is a very convincing speaker who seemingly has excellent credentials.  The company has a small highly skilled management team.  Given the weak domestic market, and stiff international competition this may be an advantage.  Ingenia seems to have a clear vision and is aware that survival may be determined by how well it positions itself in the international market place.  The company has identified potential in the Vietnamese market and has developed a strategy to tap into that market.  The company is aware that needs to establish business relationships with multinational companies—such as Shell—operating within Vietnam, and that the Vietnamese, as a whole, highly value education. Ingenia has also recognized that the Vietnamese market is essentially free of competition.


The pitch also has a number of weaknesses.  Ingenia doesn’t seem to have a competitive product or technical innovation to set the company apart from its competitors.  Moreover, the domestic market is very weak and, if for some reason, the company were to be excluded from the Vietnamese market, it may experience financial difficulties.  It also seems that the company does not have a great deal of confidence in it ability to enforce contractual obligations entered into with the Vietnamese Government, and for that reason, stresses that it will seek business relationships with multinational corporations who can be held responsible to their legally binding agreements.  On the surface, this may add weight to Ingenia’s pitch; however, one of the key advantages alluded to in the pitch is that the company is the company is positioning itself to take advantage of an untapped market—“off the beaten track”—but its relationships are with internationally based companies, and the target market is not really all that insular.

Was the pitch effective?   The pitch was effective enough to get my attention; however, I am not convinced Ingenia has identified a secure enough target market, and for this reason I would not be interested in investing in the venture.


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