For many of you, the concepts within Module 2 this week may be the most unfamiliar in the whole course.  The world of start-ups and venture capitalist seems a long way from the classroom.   However, every new venture has to start somewhere, and this critical phase of constructing a viable business framework around a great new idea is as essential as training before running a marathon.   Academics tend to believe otherwise – they come up with original ideas all the time and expect that the idea itself is all that matters.  It’s analogous to the conceit of a man who believes his contribution to creating a baby is all that matters.   The vast majority of ideas never become born as ventures because the gestation phase is so tough.

When we first launched 522 we included a module where we taught students how to read and analyse corporate financials.  While that skill is essential to every true entrepreneur (and educational venture analyst), it was too much for 522.  This isn’t a “business” course.  We decided instead to concentrate on the “pitch” because it is the purest, most concentrated, most accessible, and most social form of any venture.  It’s all in the story.  Just remember that you’ve got to be clear-minded and humble about your abilities to evaluate venture pitches.  If there isn’t something incredible or very hard to understand in any pitch, then it almost certainly isn’t breaking new ground.   Try to imagine what the pitches for applications like Twitter or Facebook might have sounded like before everyone knew what they were.  This module is aimed to help you start tuning your venture instincts.

Dive in and have fun!