Royal Roads University OCW

The pitch given by Burgess provided plenty of information about what Royal Roads should do with Open Courseware but did not quite convey how they would effectively overcome risks and achieve success with the project. Throughout the pitch, Burgess presented more factual information rather than clearly pitching why RRU could provide uniqueness in their Open Courseware.

Management Team
Other than mention of a marketing team, there is little evidence of a team in place to execute this plan or which existing teams in the University would or could be used as resources. Providing more information on the teams responsible for executing the plan would have been beneficial in strengthening the pitch for Open Courseware.

Business Model
The idea is feasible but the argument is not so compelling. There is evidence of opportunity and weaknesses but not so much how the University can use its strengths or how RRU will face threats to the idea. In the pitch, Burgess could have focused more on what will make students want to go to RRU or any other university with established open courseware in place? How do the courses from RRU differ from the ones offered by other institutions that are part of the Open Courseware Consortium (OCW) and should these other universities be viewed as opportunities or threats for providing similar learning tools?

Competitive Products
The main competition Burgess identified is MIT, although the other post-secondary institutions that are part of the OCW make the service very competitive. Within five years, MIT was able to grow their open courseware program significantly. As pointed out, if RRU were to do the same, they would have to effectively target and market to students.

Market Readiness
Without knowing exactly how students can or will be drawn into the market, the critical path ahead seems challenging and may take more time than necessary if RRU is not prepared.

Technical Innovation
This pitch did not provide strong evidence of RRU having an edge technically.

Exit Strategy
Burgess makes the destination clear, however the success of the project is brought to question.

Overall Investment Status
As an EVA, I would say at this point in time, unless Burgess could provide further proof that this venture would be successful, an investment cannot be made on this proposition.


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