Ingenia Pitch

As an EVA I was impressed by the qualifications of the core team. The venture also had a clear focus. I was concerned that Ingenia’s experience in the past has mainly been with governments and that their proposed projects will be mainly with multinationals. I would want to find out more about how significant this switch would be. Ramona is aware of, and honest about, the stiff competition Ingenia faces in the North American market and proposes an overseas venture partly to avoid this competition.

As I watched the pitch I was reminded of a recent report by the Educational Policy Institute on the effects of the recession on post-secondary education. At the end of this report (pages 28-29) the authors claimed that in Asia and Africa there is a high demand for education branded by large Western universities, and that Canada has been slow to respond to this demand. I noted that Ramona mentioned the success of an Australian university in Vietnam. Of course, Ingenia is not a large Western university and it is not offering post-secondary education. However, Ramona mentions that there is a strong presence of multinational companies in Vietnam, which is Ingenia’s focus, and this would suggest that there is a demand for the kinds of services Ingenia provides.

I would like to know more about Ingenia’s partner team and their experience. I could see this partnership as helping to overcome some of the problems that might exist with the venture. There is a question about what products they plan to use, as I assume that they will have to support Vietnamese. I understand that most of the connections in Vietnam are dial-up and that this is why Ingenia is proposing to buy a low-bandwidth portal in BC, but the slow connections may have ramifications for how attractive elearning will be and again what products should be used. I would like to know more about what solutions they implemented in their previous experience in Vietnam. When she discusses the need for insurance, Ramona admits that it is a difficult market and I would want to know more about potential risks.

I noticed that the Canadian government offers some resources for Canadians considering doing business in Vietnam.


1 Brian Powell { 09.18.09 at 11:23 pm }

Yes, I too was thinking that the venture in Vietnam was not a natural outgrowth of working in North America. I thought Japanese and Australian competitors by geographical proximity would have more frequent experience and connections there. If things are slowing down in America, I don’t think she would be the only one scrounging around for opportunities over there. I’m impressed by your links to the report and the business resource. I can’t help but think that EVAs would do similar research.

2 Cari Wilson { 09.19.09 at 9:28 pm }

Wow! I was realy impressed by your research and thorough and thoughtful analysis!

You must log in to post a comment.