Materi and Ingenia

Ingenia Training

As a CEO, I found Ramona Materi personable and she seemed to know her market. However,  I didn’t find her very charismatic or interesting to listen to. I did enjoy having the power point to refer to as she spoke. She talks about Ingenia’s core team and it seems that they are capable, well-trained people. The fact that Ingenia contracts work out can be a plus and a minus. Contracting means you can hire people only when you need them but on the other hand, you have to rely on their availability.

Materi seems to have done her home work and have an understanding of   the market. Ingenia is attempting to enter an area of the world that is growing and that can be quite exciting but also risky. However, the CEO states that they will be targeting multinationals and Asian banks in an attempt to limit the risks. I would have liked to know more about what makes them stand out from their competition – what is their competitive edge?

Materi never talks about an exit strategy. She does have a goal – to enter the market in Vietnam – but she does not mention plans beyond that.

While I find that Materi’s pitch had some positive aspects, as an EVA I was not convinced that the positive outweighed the negative or unknown. I did not feel inspired to let go of my money and would not likely invest in this company.


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