UBC IT – Michel as EVA
As UBC IT Services is structured and operate very differently from a business venture I chose to look at the pitch from a budgeting and an internal planning perspective. Given the unique nature of this pitch I also chose to omit the competitive products and exit strategy aspects.
EO Credibility
Ted Dodds definitely has a vision of what university-level IT should be and how it should operate. It is clear that he is confident in his abilities as well as his department and has developed the lines of communication to succeed in meeting UBC technological needs.
Management Team
It is clear that Dodds has a clear vision of how his department should be managed as he describes the community-based strategies he has employed. By assigning an E-learning group to each faculty I think his department is better able to meet the needs of those groups and thus succeed as a team in the long-run.
Business Model
I think that UBC’s IT services are not only a vital part of the University’s ongoing success but the department has expanded its operational model into the commercial realm which can greatly improve the feasibility of the department. From a business model standpoint this serves as strong indicator of success.
Beyond their integral role, giving voice to all the stakeholders involved with IT services including administration, management, business and, most importantly, the students further improves their chances of meeting their needs, an act which should define their success as a department.
Market Readiness
As the interviewer states first off E-Learning is a huge part of modern education and Dodds is clear that E-Learning is a “mainstream” and mature component of business and education. As such, it is clear that Dodds sees his department as an integral piece of UBC.
The fact that UBC has managed to sell aspects of their IT developments, such as WebCT, to commercial companies further proves that not only is the education market ready for these innovations but so are commercial businesses. I think that in many ways his group is already succeeding not only are new services getting to individuals and departments in the university but they have managed to sell off some of their more successful components to bring revenue back to the school.
Technical Innovation
I think Dodd’s community and open-source software strategies are refreshing to hear. Historically development along these lines have been hard to develop and commercialize but by focusing on these methods as a source of innovation, direction and production he could be tapping into the individuals that need and care most about the services his group is developing.
Overall Investment Status
To be honest it would be hard for me to argue against focusing on UBC’s IT branch as an important part of the university’s plan going forward. I am sure Dodds, the interviewer and you, my fellow classmates, respect the increased importance of Internet communication technologies we have observed recently in higher education. I would be hard-pressed to pass on “investing” or rather allocating increased funds to further their services as Dodds has made a strong argument for its importance to both UBC and business.
1 comment
1 davidp { 09.21.09 at 9:34 pm }
Thanks for taking an expanded/alternate approach to analysis on this one, Michel. It truly is an internal exploration of the rationale for UBC’s approach to IT and technology infrastructure to support learning.
d. –> “the interviewer.”
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