Welcome to Module 3 – which takes up weeks 3 & 4 of the course.
We’ve given this module more time than the others because it begins a shift in thinking to the perspective of the entrepreneur – which is more daunting than that of the analyst. It’s so much easier being a critic than an innovator! What entrepreneurs need most is focus, and identifying a customer is obviously a critical part of that. Identifying a market is also critical, and the CUBE is one good tool for creating an understanding of the global marketplace.
I really appreciate all the great global resources that have already been offered forward by 522 students, and I’m looking forward to more!
DavidV