Cube Analysis: Skillsoft

Skillsoft (NASDAQ: SKIL) provides e-learning content and software to global enterprises, government, education and small-to-medium sized businesses.

Face 1: Market Focus
Skillsoft’s market focus is on providing e-learning solutions for businesses; although, some universities and government organizations have used Skillsoft products to provide support and training to their employees..

Face 2: Types of Offerings
Skillsoft offers services, content and infrastructure.

Some of the services include consulting services, technical services, solution services, custom development services, and customer support. These services intend to help organizations meet their e-learning objectives. Another service the company offers includes IT certification solutions.

Skillsoft provides companies with the tools and services to author and develop custom content. They have a custom solutions group that creates courseware and they also have tools such as Dialogue, for web collaboration, and SkillStudio, to customize and create courses. Other content offered by the company include book collections or resources, like Books 24×7, and course collections.

Open Learning Services is another service offered by Skillsoft to address Learning Management System (LMS) and Portal Integration.

Face 3: The Buyer
Buyers will be typical of training since the products and services are targeted mostly towards corporations and small-to-medium businesses where learning is bought for the learner with the option of the learner buying for one’s self – say a learner paying fees for one of the Skillsoft certification courses for example. Other buyers may include the government, where learning is bought nationally.

Face 4: Global Markets
Skillsoft’s presence is global and its services appear to be available mainly for countries and clients with excellent internet Infrastructure.

Face 5: Development of the Market
The market supports the import of content and infrastructure and supports export oriented learning technologies and substitution of imports.

Face 6: Learning Technology Competing with Other Forms of Learning
Skillsoft offers a variety of products and services which enable them to compete with existing learning systems. Some of their products handle upgrading credentials of employees as well as help support more effective training and development. A blended learning approach to courses helps Skillsoft provide more effective, customized learning and training solutions that respond to the needs of the client.


1 davidp { 09.22.09 at 8:31 pm }

Skillsoft is one of the survivors of the early days of boom and bust. It has achieved its market sustainability through diversifying its offering in response to market needs, and wants.

Many of the early online training companies disappeared as generic business training content became a commodity and the price for it crashed. Skillsoft responded with varied offerings including custom renderings of online course delivery based on content that existed within companies.

This company makes an excellent case study when viewed from its early days in the market to its current incarnation.

Thanks for this analysis.

2 Cindy Leach { 10.08.09 at 11:16 am }

Interesting analysis, I have used the services of SkillSoft myself in the past when I was a supervisor. Their course offering was varied and useful, especially some of the soft skills courses

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