Adobe Connect Pro Cubed

Adobe Acrobat Connect Pro

Adobe Acrobat Connect Pro is software used to create information and general presentations, online training materials, web conferencing, learning modules, and user desktop sharing. The product is entirely Adobe Flash based.  This product could be used by many organizations including government, corporate institutions and universities.  http://www.adobe.com/products/acrobatconnectpro/elearning/ .

The Market

At quick look this product is very multifunctional.  In keeping with the elearning market niche Connect Pro could be used by high schools, universities and corporations who are interested in online training.  Really anyone who wants to make a presentation could use it so it may even be a useful tool for elementary schools.

Types of Offerings

Adobe offers Connect Pro as  software that could be used to build infrastructure within an organization.  It is a program that allows the user to create content, deliver training and manage the participants. 

Who is the Buyer?

This product would most likely be purchased by a large corporation under license or governmental agencies to have all instructors use the product for training their employees.  Teachers or independent instructors could buy single copies of the software and invite their students to attend their e-course as all the students will need is a web browser and the Adobe Flash Player.  My expectation is that Connect Pro is used mostly in higher education for classroom modules or entire web based courses.  I would expect students themselves would not be purchasing this software but either the instructor or a centralized official would purchase and mandate its use across an organization.

Global Market

This product can is available in many languages including English, French and Spanish and is useful anywhere there is reliable internet infrastructure.

Development of the Market

Connect Pro is supported in any market where reliable internet infrastructure is present and language spoken is English, French or Spanish.   The instructor or organization supports the use of the product through their funding the user or learner only needs internet access.  Many universities, governments and corporations can import the software by license agreements or low investment hosting by Adobe. 

Competition with Other Forms of Learning

Connect Pro will work best with well developed learning systems.  Developed nations with reliable internet structures will be able to use Connect Pro in unison with existing forms of learning.  Connect Pro will provide options for organizations to increase learning opportunities for users who are looking for alternative mediums to train or educate themselves.