Alberta Distance Learning Centre Cubed

Market Focus – K-12
Type of Offering -Content- K- 12 Distance learning courses in both French and English. The courses are offered in print, online- synchronous and asynchronous or blended formats.
Who is the buyer – This product has a fairly wide market as it can be purchased by individual students, their parents, schools and school divisions who offer couses through outreach type programs.
Markets – This product is marketed world-wide to students who wished to take K-12 courses based on the Alberta curriculum.
Development of the Market -Because this program is offered in a variety of formats- print and on-line it is appropriate for many markets. A blended program is probably the most effective program so those areas which have no or poor assess to internet would be the least likely market.
Learning Technology Competing with Other Forms of Learning
-“There is already a well-developed learning system in the sector (e.g. instructor-led courses, teachers in schools, etc.) and learning technology has been fitted into the mix (e.g. to handle home schooling, to extend the reach of universities to rural communities, to handle upgrading of credentials for employees, etc.)”