This year, two major political parties expanded their election campaign with music. The Mongolian People’s Party started with a new song, “We All One Mongol” [Бид бүгд нэг монгол], which includes almost all Mongolian well-known stars. Later the MPP projected another one, “Be Mongolian” [Монголоороо байгаасай], which targets younger audiences.
The Democratic Party aired its new campaign song, “Eternal Nation” [Өнө мөнх орон], sung by younger singers than the MPP approach to include representatives from all generations. To equalize its competition with the MPP, the DP introduced “Oluullaa – Khaluun Elgen Nutag”, which is modified a well known Mongolian patriotic song. The DP also starts airing the virtual version of the “Song of the Bell” – the symbolic song of the democratic transition in the late 1980s. Although the clip does not carry the DP symbols, the song is often related with the DP.
All songs are refreshing, attempting to send different messages and images to different audience. However, smaller parties are not engaged in the costly song-making competition.
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